Sport

Sky Bet has launched its latest campaign as a partner of the English Football League (EFL), focusing on the upcoming Play Offs deciding the promotion hopes of several teams. The campaign, labelled #StepUp, will see the Flutter Entertainment betting and gaming brand continue the messaging around the play-offs it has displayed for the past three seasons. On-pitch activations and video …

International media rights agency, HBA Media, has been appointed as the global horseracing distribution partner of France Galop in a four-year agreement. The firm will control the steeplechase and flat racing authority’s racing portfolio in a bid to ensure global broadcast and multi-platform distribution for the Qatar Prix de l’Arc de Triomphe and a further 26 Group 1 and Group …

BT and Warner Bros. Discovery have introduced a 50-50 joint premium sports venture in the UK and Ireland. The collaboration sees BT Sport transferred to Warner Bros. Discovery, meaning that the BT Sport network and Eurosport UK are operated together.  Additionally, BT will gain £93 million from Warner Bros. Discovery and up to around GBP540 million by way of an …

In an expansion of its Portuguese operations, Genius Sports has partnered with SL Benfica, covering live tracking data, analytics and enhanced broadcasting. The deal will see Genius’ Second Spectrum subsidiary provide tracking technology, machine learning and AI capabilities to provide ‘statistical insight’ into the team. Additionally, the company will also conduct a broadcast role for Benfica to bolster fan engagement …

The Belgian betting industry’s links with sports have come under the spotlight, as the country’s Minister for Justice proposes an advertising ban, according to local news outlet De Tijd. Vincent Van Quickenborn, Justice Minister, has proposed a Royal Decree which would ban most forms of advertising by the end of the year and all marketing in sports by the end …

Interwetten has formed a long-term regional partnership Liverpool FC (LFC) in an ambition to deliver ‘emotional brand experiences’ and entertainment opportunities for football fans. The deal is set to include offline promotions and content on the Premier League side’s digital platforms in-market. The sports betting operator will also work on the development of a joint entertainment programme that aims to …

On Thursday night, Rangers FC qualified for the 2022 Europa League final, beating match favourites RB Leipzig 3-1 on the night (3-2 on aggregate) at Ibrox to make it through to the final against Eintracht Frankfurt in Seville on May 18. It will be the club’s first European final in 14 years, and Giovanni Van Bronckhorst’s men will be aiming …

Jdigital, Spain’s online gambling trade association, has shared knowledge and insights on match-fixing and sports corruption with the National Police Department. This week in Barcelona, Jorge Hinojosa, Director General of Jdigital, participated in a series of workshops organised by the Training & Development unit of Spain’s police department.  Jdigital’s workshops aim to strengthen the training of police officers across Spanish …

Racing Post, Banach and TXODDS’s horseracing solution, AllSported, has been taken private following what is being described as a ‘substantial investment’.  The financial injection in the former three-way venture will be used to support an ‘aggressive’ growth strategy, facilitated by the new ownership that increases agility for the one-stop platform’s product development. Taking full control over its own operations, AllSported …

The Irish Horseracing Regulatory Board (IHRB) has appointed Darragh O’Loughlin as its new Chief Executive Officer, which comes into effect from 29 June 2022. Previously Secretary General of the Irish Pharmacy Union from 2013 until April 2022, O’Loughlin has also served as a Council member of The Pharmacy Regulator (PSI) for six years and was a  board member of the …