Sport

News about sports business

888sport to sponsor Niel Callan for UK flat season

SBC News 888sport to sponsor Niel Callan for UK flat season

888sport is sponsoring Neil Callan, two-time UK Champion Jockey runner-up, for the 2022 UK Flat season.    The Gibraltar-based online gambling firm’s logo will be carried by Callan on his riding wear, and the jockey will also provide regular updates via a blog throughout the season.  Kieran Spellman, VP Head of Sport at 888sport, stated: “888sport is delighted to be sponsoring …

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VBET continues French market expansion plans with AS Monaco

SBC News VBET continues French market expansion plans with AS Monaco

VBET has agreed a three-year extension to its partnership with Ligue 1 football team, AS Monaco. The online sports betting company noted a desire to strengthen its presence in the French sports betting market. VBET also explained a shared aim to ‘to develop, together, the visibility of both organisations, beyond their respective fields’. David Ozararat, CEO of VBET France, commented: …

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Entain and Trident Leagues push for sport volunteers via online hub

SBC News Entain and Trident Leagues push for sport volunteers via online hub

The Entain Foundation and the Trident Leagues have created the Pitching In Volunteer Hub – an online portal that aims to connect football fans and potential volunteers.   Set up to assist prospective volunteers with offering their services to clubs, Entain has also promised to promote volunteering through its network of community-based Ladbrokes and Coral betting shops. Entain first launched the …

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Three Brazilian football clubs ink sportsbook partnerships

SBC News Three Brazilian football clubs ink sportsbook partnerships

Brazilian football clubs Palmeiras, Corinthians and America have each formed partnerships with sportsbooks Betfair, Galera.bet and EstrelaBet, respectively. Palmeiras’ two-year sponsorship agreement with Betfair will provide exposure for the online gambling company in the Verdão women’s soccer team uniform as well as in all official digital content. Similarly, Corinthians’ partnership with Galera.bet names the company as the official sponsor of …

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BetMakers to upgrade Royal Sabah tote system with Quantum solution

SBC News BetMakers to upgrade Royal Sabah tote system with Quantum solution

BetMakers has signed an agreement with the Royal Sabah Turf Club, providing its solutions to the Malaysian racecourse operator and its betting network.  The five-year deal will see BetMakers deliver a tote betting system along with content management services at the Tambalang Race Course and the Royal Sabah’s off-course betting network, via its Global Tote and Global Racing Network divisions. …

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IMG ARENA invests in Signality to deliver future data gains  

SBC News IMG ARENA invests in Signality to deliver future data gains  

IMG ARENA has disclosed that it has undertaken a strategic investment in Swedish compound-computing specialist Signality with a view to enhance the data gathering and processing capacity of its sportstech, media and betting product portfolio.  Founded in 2016, Signality has developed a cloud-based SaaS platform to help sports businesses/stakeholders extract live data from videos and related media,  helping provide partners …

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Stats Perform: How to generate ‘the best analysis possible’ from FA Cup fixtures

SBC News Stats Perform: How to generate ‘the best analysis possible’ from FA Cup fixtures

Featuring 160 games and over 700 clubs from the top-tier to tenth division of the English football pyramid, the FA Cup poses unique challenges for data collection and analysis. Ahead of this weekend’s FA Cup Final between Chelsea and Liverpool, Stats Perform’s Sr. Data Editor & Audience Engagement Manager, Matt Furniss, disclosed the lengths data providers need to go to …

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Sky Bet launches #StepUp campaign as EFL Play Offs commence

SBC News Sky Bet launches #StepUp campaign as EFL Play Offs commence

Sky Bet has launched its latest campaign as a partner of the English Football League (EFL), focusing on the upcoming Play Offs deciding the promotion hopes of several teams. The campaign, labelled #StepUp, will see the Flutter Entertainment betting and gaming brand continue the messaging around the play-offs it has displayed for the past three seasons. On-pitch activations and video …

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HBA Media to manage France Galop’s portfolio of events

SBC News HBA Media to manage France Galop’s portfolio of events

International media rights agency, HBA Media, has been appointed as the global horseracing distribution partner of France Galop in a four-year agreement. The firm will control the steeplechase and flat racing authority’s racing portfolio in a bid to ensure global broadcast and multi-platform distribution for the Qatar Prix de l’Arc de Triomphe and a further 26 Group 1 and Group …

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