Sport

News about sports business

Premier League clubs to settle on final terms of betting shirt sponsorship ban 

SBC News Premier League clubs to settle on final terms of betting shirt sponsorship ban 

Premier League clubs will meet next week to hold definitive talks on whether to impose a voluntary ban on gambling shirt sponsorships.  On Monday afternoon, The Times reported that a meeting of EPL shareholders will take place next week – as pressure mounts on the top-tier of English football to end its relationship with betting.   The meeting is expected to …

Read More »

Hong Kong betting growth continues as HJKC reports record turnover

SBC News Hong Kong betting growth continues as HJKC reports record turnover

The Hong Kong Jockey Club (HKJC) has detailed progress on its ‘important strategy’ of boosting the global visibility of the region’s racing scene, Issuing an update on seasonal developments, the Hong Kong racing authority outlined turnover for the 2021/22 season increasing by 3% year-on-year to HK$140bn, with local race turnover standing at HK$129.9bn.  In the case of the latter, this …

Read More »

XB Net bolsters Indian market standing via Betindiaraces.com deal

SBC News XB Net bolsters Indian market standing via Betindiaraces.com deal

XB Net has signed a distribution agreement with Betindiaraces.com, covering Australian and US horse racing content for the Indian market.  The company will distribute live pictures and pool wagering services from Australian and North American racetracks to Beetindiaraces – powered by Sportswin Software – through the deal, which was licensed via the Royal Calcutta Turf Club.  Australian racing covered by …

Read More »

Betcris makes Polish top-flight football debut with Pogon Szczecin

SBC News Betcris makes Polish top-flight football debut with Pogon Szczecin

Betcris Poland has signed a sponsorship deal with Ekstraklasa team Pogon Szczecin, giving the online betting firm the official name of the club’s key partner. The two-year agreement, announced at the top-flight team’s new stadium in Szczecin, gives Betcris further brand recognition in the region. Jacek Jakubowski, Board Member of Betcris Poland, added: “Becoming a key partner of Pogon Szczecin …

Read More »

SkyBet initiates pre-season prep with Spotlight Sports’ microsite

SBC News SkyBet initiates pre-season prep with Spotlight Sports’ microsite

Laying a foundation for its domestic football and FIFA World Cup trading, SkyBet has signed a partnership with Spotlight Sports Group (SSG). Building on a similar collaboration around the Cheltenham Festival, the deal will involve the construction of a ‘start-of season microsite’ for the Flutter Entertainment brand, hosted and managed by SSG and delivered via the firm’s in-house technology.  Editorial …

Read More »

Stats Perform provides enhanced Opta data to Polish football

SBC News Stats Perform provides enhanced Opta data to Polish football

Stats Perform is continuing its official data partnership with the top-flight professional football league in Poland, PKO BP Ekstraklasa. The data and AI technology company will give the league access to its Opta data, which will be collected and managed exclusively by Stats Perform operators.  It includes access to live feeds from every match, enabling their media departments to provide …

Read More »

Entain extends Australia-facing content deal with Racing and Sports

SBC News Entain extends Australia-facing content deal with Racing and Sports

Racing and Sports (RAS) has secured a five-year extension to its contract with Entain, as it continues to provide racing content to the firm’s Australian businesses.  The deal will see the FTSE100-listed global betting and gaming group utilise RAS’ throughout racing content across its Ladbrokes, Neds, Betstar and Bookmaker brands Australia.  This will include coverage from ‘major racing jurisdictions’ and …

Read More »

FDJ’s betting brands offer ‘immersive experiences’ to PSG fans

SBC News FDJ’s betting brands offer ‘immersive experiences’ to PSG fans

FDJ has signed an agreement with Paris Saint Germain (PSG) which sees its sports betting brands, ParionsSport online and ParionsSport point of sale, become premium partners of the club. The operator of France’s National Lottery’s three season-long partnership looks to offer immersive and innovative experiences to both bettors and fans of the French football team. The brands will also benefit …

Read More »

LiveScore upgrades racing inventory with Spotlight Sports Superfeed 

SBC News LiveScore upgrades racing inventory with Spotlight Sports Superfeed 

LiveScore Group has announced that it will utilise Spotlight Sports content and media services to optimise its flagship LiveScore portal and Virgin Bet sportsbook.   Agreeing on a multi-year partnership, LiveScore will benefit from new data provisions including the integration of Superfeed – the betting market’s most comprehensive data feed covering all international racing fixtures. Superfeed will allow the LiveScore affiliate …

Read More »

Man City names 8XBet Asian-betting partner but regulation concerns are raised

SBC News Man City names 8XBet Asian-betting partner but regulation concerns are raised

8XBet has formed a partnership with Manchester City FC as the brand becomes the official betting partner of the Premier League club in Asia. The gambling firm will gain exposure through LED signage in the Etihad Stadium and a presence in the region across digital assets and the club’s Cityzens platform. However, the new deal has brought some concerns to …

Read More »