Sport

News about sports business

Casino Secret capitalises on AS Monaco’s ‘strong digital audience’

SBC News Casino Secret capitalises on AS Monaco’s ‘strong digital audience’

Casino Secret has been named the official online gaming partner of Ligue 1 team AS Monaco in Japan for the next two seasons. The pair will also jointly launch an exclusive digital campaign, featuring a series of ‘high-impact’ content in a bid to bring more exciting content to its audience and football fans in the region. “Since our launch in …

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OneFootball recruits Jean Charles Gaudechon to lead Labs Web3 venture 

SBC News OneFootball recruits Jean Charles Gaudechon to lead Labs Web3 venture 

OneFootball has confirmed the appointment of Jean Charles Gaudechon as Chief Executive of its ‘OneFootball Labs’ joint-venture. In 2022, OneFootball entered a three-way JV with Web3 games studio Animoca Brands and blockchain investment fund Liberty City Ventures to launch OneFootball Labs – a strategic venture that aims to pioneer football’s next commercial assets through blockchain and Web3 innovations. Taking lead …

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Stats Perform extends betting data deal with LaLiga

SBC News Stats Perform extends betting data deal with LaLiga

In an extension of its agreement with the Spanish top-flight, Stats Perform has announced a new five-year partnership with LaLiga, covering multiple aspects of data distribution. The long-term strategic deal allows the sports data and analytics company to continue collecting and distributing LaLiga data to betting firms, fantasy sports providers, broadcasters, publishers and teams until 2028. Using its Opta data …

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Pferdewetten.de sets sites on aggressive German retail expansion

SBC News Pferdewetten.de sets sites on aggressive German retail expansion

Pferdewetten.de AG, German horse racing’s dedicated racebook, has secured new investor capital to bolster its business transformation programme.  The capital is required for Pferdewetten.de (Horsebets.de) to launch a new retail subsidiary to support its online platform upgrade and to further expand its Sportwetten.de (Sportsbets.de) subsidiary. Publishing an H1 interim update, Pferdewetten.de disclosed that existing shareholders had generated €5.1m in working …

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ITV becomes exclusive home of LaLiga in the UK

SBC News ITV becomes exclusive home of LaLiga in the UK

ITV has entered into an agreement with LaLiga to broadcast the Spanish top-flight live and free-to-air. Ten LaLiga matches per season will be shown exclusively on ITV, ITV4 and ITV Hub, starting from this current season up to and including 2024/25. Niall Sloane, ITV Director of Sport, commented: “This deal ensures free-to-air coverage for all football fans of one of …

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RushBet expands LaLiga partnership to provide ‘top-tier’ content

Copyright: tomruethai / 123RF Stock Photo

RushBet and LaLiga have announced that they are now expanding their wagering partnership throughout the continent. The RushBet sportsbook, operated by US gambling firm Rush Street Interactive (RSI), is teaming up with the Spanish league in an exclusive deal. Extended through the next three football seasons, the enhanced partnership with focus on Latin America, particularly Colombia, where RushBet holds a …

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Duelbits begins brand visibility strategy with Aston Villa

SBC News Duelbits begins brand visibility strategy with Aston Villa

Duelbits has made its debut into the Premier League, becoming Aston Villa’s official European betting partner for the current football season. The crypto casino and sportsbook’s branding will now appear on pitch-side LED boards during domestic games at Villa Park, in a bid to gain major exposure for the company. Marco Pinnisi, Chief Marketing Officer at Duelbits, said: “We felt …

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Sportradar monitors betting patterns of Saudi Arabian football

SBC News Sportradar monitors betting patterns of Saudi Arabian football

Sportradar Integrity Services (SIS) has teamed with the Saudi Arabian Football Federation (SAFF) in helping the organisation launch an SAFF Integrity app for its football competitions. In a bid to combat match-fixing, several football tournaments organised by SAFF will be monitored by Sportradar’s Universal Fraud Detection System (UFDS): a bet monitoring system verified sports betting and integrity experts. SIS  Managing …

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BK8 makes Championship moves with Burnley FC and Huddersfield Town

SBC News BK8 makes Championship moves with Burnley FC and Huddersfield Town

BK8 has announced sponsorship deals with both Burnley FC and Huddersfield Town following the start of the 2022/23 EFL season. The betting operator becomes the official training wear partner of Burnley. Meanwhile, the agreement with the Championship side also sees the Burnley FC in the Community charity fund receive a windfall of £15,000. The charity contribution also comes as BK8 …

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Betsson first to appear on Athletico Paranaense women’s kits

SBC News Betsson first to appear on Athletico Paranaense women’s kits

Betsson has formed an agreement to become a sponsor of Brazilian football club Athletico Paranaense until the end of 2023.   The online gambling company’s branding will be placed on the lower back of the club’s home and away shirts as well as becoming the first Hurricane sponsor to place its logo on the women’s shirts.  ”Driven by innovation and sport, …

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