Sport

Bernard Marantelli: Colossus Bets – Football Betting & Innovation

Ahead of the ‘Betting on Football Conference’ (#BOFCON – 21 April @ Stamford Bridge), Colossus Bets CEO & Founder Bernard Marantelli assesses football betting innovation, as operators and suppliers try to deliver further engaging products to more demanding consumers.  Marantelli a live betting expert and renowned professional punter details why football is a premium product for operators and suppliers to focus innovation …

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DraftKings appoints Ball Street to extend UK social engagement

Having this month announced its full UK launch, daily fantasy sports (DFS) operator DraftKings has confirmed the appointment of digital content specialist Ball Street to drive social media engagement with UK sports consumers. Targeting UK football fans Ball Street will produce DraftKings weekly social content through a series of video campaigns fronted by former Premier League footballer Jimmy Bullard. The …

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Codere secures Valencia CF shirt branding agreement

Grupo Codere subsidiary has struck a short term sponsorship deal with La Liga football club Valencia CF. Presenting its partnership to Spanish media, Codere marketing announced that the Codere Apuestas brand would be displayed on the left sleeve of Valencia’s football jerseys for the remainder of the 2015/16 La Liga season. Valencia CF have no official shirt sponsor for its …

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Sky Bet must pay out £5m if Leicester win the title

Thanks to a selection of bets placed during the first four months of the season, bookmaker Sky Bet stands to pay out £5m if Leicester maintain top spot and win the Premier League title this season. Twenty Sky Bet customers will win a combined £1m if Claudio Ranieri and his men do what was deemed the impossible. A single punter stands to win …

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TXODDS verifies BetVictor’s accumulator Price Promise

With fifteen Premier League 2015/16 match days remaining, Gibraltar bookmaker BetVictor has made the bold move of launching its ‘Price Promise’ initiative which will ensure that its accumulator customers will be paid out with the best market prices. BetVictor will match the price guarantee to all of its football five-fold win/lose/draw accumulator bets which will can be placed on any …

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Kirolbet confirms Real Sociedad partnership

Spanish-licensed bookmaker Kirolbet has added La Liga football club Real Sociedad to its growing list of partners. The San Sebastian based club will offer Kirolbet a range of opportunities to push their promotions at the Anoeta Stadium and across their digital channels. Financial terms of the agreement weren’t disclosed, but Kirolbet will become the official betting sponsor for Real Sociedad. The …

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January transfer window guide – Will he stay or will he go?

It’s a thankless job being the January transfer window. It’s frequently criticised by managers with prices pumped up by clubs looking to capitalise and make a good return, meaning only the clubs with the heftiest bank balances can afford to buy. The flip side of the coin of course is that it protects smaller clubs by allowing them to hang onto their key players for …

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FA Cup betting – A bookmaker’s perspective

Another year, another example of the famed ‘magic of the cup’ during this weekend’s third round action. League 2 side Oxford overcame Swansea, whilst minnows Eastleigh drew with Championship Bolton Wanderers. Elsewhere Wycombe drew 1-1 with Remi Garde’s struggling Aston Villa. With numerous chances of a thrilling upset, generous odds in hand, the third round weekend is a popular one …

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Putin seeks greater bookmaker participation for Russian sports

Russian government funded news source Russia Today (RT.com) has reported that President Vladimir Putin will seek for licensed bookmakers to fund national sporting events, with new laws set to be introduced by mid-2016. At present Russia has 25 registered bookmakers, President Putin is reported to want gambling operators to contribute further funding to national sporting development as the country prepares …

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Federbet sues Malta FA regarding “commercial interests” statement

Sports betting integrity watchdog Federbet is suing the Malta Football Association (MFA) on liable charges regarding claims the Maltese governing body made regarding its operations. The charges relate to MFA public claims made last week by integrity officer Franz Tabone who stated that Federbet concerns regarding widespread match-fixing in Maltese football were completely “baseless and motivated by the organisation’s commercial …

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