Sport

50/1 for Leicester City and Shakespeare to do the impossible

There was much ado about something after Leicester City earned their place in the Champions League Quarter Finals under new manager Craig Shakespeare. Following the draw earlier today the Premier League champions must now prepare for a showdown with Diego Simeone’s Atletico Madrid. The Spaniards have reached the final twice in the past four years, but have fallen at the …

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Kick off…Facebook signs live content partnership with MLS & Univision

Social media giant Facebook Inc has furthered its presence within sports, by agreeing a live streaming content partnership with Major League Soccer (MLS) and Spanish-language American broadcaster Univision Deportes. This weekend, Facebook executives confirmed that 22 live matches would be streamed ‘in-English’ on Univision Deportes Facebook page. Univision will support the Facebook streams by providing English commentary and ‘unique Facebook’ …

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Bookmakers find no fun in Barcelona’s epic Champions League comeback

FC Barcelona’s epic last minute Champions League (last-16) tie win over Paris Saint-Germain (PSG) hit bookmaker pockets last night. Barcelona’s turnaround of a PSG 4-goal aggregate lead at the Camp Nou Stadium has been hailed as European football’s greatest ever comeback. However, bookmakers will share no delight in Barcelona’s accomplishment as punters took advantage of the favourable match and in-play …

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Sports Game Changer? Google launches YouTube TV

YouTube the world’s most popular video streaming website, is set to launch its digital TV subscription service ‘YouTube TV’, initially offering US viewers access to 40 premium broadcast channels for $35 per month. Speaking to US media, Susan Wojcicki CEO of YouTube stated that its TV service would ‘lean heavily on sports content’ with viewers able to watch broadcasts of ‘pro …

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Tipbet nets SK Sturm Graz betting partnership

German language bookmaker Tipbet, has confirmed that it has secured an official betting partnership with Austrian Bundesliga football club SK Puntigamer Sturm Graz. Agreeing sponsorship terms, the bookmaker will become a Sturm Graz prime sponsorship partner, securing high visibility placements throughout the UPC Arena (capacity 16,000). Furthermore, the Tipbet brand will receive further coverage on Sturm Graz related digital and …

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Survey shows fans choose football over Valentine’s Day romance

Valentine’s Day - Copyright: yonibunga / 123RF Stock Photo

Romance will be in the air for some on Valentine’s Day, but most football fans aren’t willing to skip tonight’s action to spend a romantic evening with their partner. A survey commissioned by The Football Pools found that only 21% want to spend the night with their partner and 45% would prefer to watch the football on TV. 10% of …

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Super Soccer Oddsfeed: The slow death of the FA Cup

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Jeevan Jeyaratnam, a partner at Super Soccer Oddsfeed, says he is concerned by the approach of the biggest clubs to the FA Cup, the world’s oldest cup competition. There were a number of high profile ‘shocks’ in last weekend’s FA Cup 4th round. Is this just the ‘magic’ of the FA Cup, where the unlikely becomes more likely due to …

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Bookmakers give mixed reactions to expanded 48-team FIFA World Cup

Bookmakers appear tepid on the prospect of an enlarged 48-team FIFA World Cup for 2026. Last week, the FIFA Council voted unanimously in favour of President Gianni Infantino’s expanded 48 team format, which drew criticism from multiple football stakeholders. At present, the expanded 48 team tournament will see an opening stage of 16 groups of three teams, with the top …

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Betting on transfers in January – Rumour has it…

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Will Rooney be joining Oscar in China? Is Depay set to depart Old Trafford too? Has Gerard Deulofeu had enough of life at Goodison Park? Rumours, rumours, rumours. We’ve no idea but if you think you do, whether it’s gut feeling or you know something we don’t, you can be rest assured you bet on it. With rumours and transfer …

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The FA Cup – Any magic for the bookies?

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The third round of the FA Cup gets underway at the weekend and whilst this means a shot at glory for those outside the Premier League, it means something different for the bookmakers. Does an FA Cup weekend mean more or less betting volume these days? How do you promote a weekend of games to a bettor who doesn’t know …

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