Seeking to continue updating its sports betting products and services, Codere has inked a partnership with XB Net, incorporating North American horse racing content in its offering. The deal includes live pictures, data and betting services from 60 North American racetracks, which will be distributed across the Spanish operator’s retail and online channels. Key objectives of the partnership for Codere …
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Kaiyun Sports has become the official principal partner and official sleeve partner of Premier League side Aston Villa. The betting brand has built an exclusive app that integrates sports and entertainment. In its new collaboration, the firm will work with the football club to provide Villa fans with an ‘immersive online and offline interactive service’. “Kaiyun Sports look forward to …
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Minimum race values for 2023 UK fixtures have been increased across both jump and flat racing, the British Horseracing Authority (BHA) has revealed. Releasing its fixture list, the BHA, Racecourse Association (RHA) and Thoroughbred Group have boosted the race values for upper and mid-tier fixtures starting from 1 January 2023, with the largest being for group one flat races involving …
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1xBet has partnered with Lille Olympique Sporting Club (LOSC) to become the club’s regional partner in Africa in a three-year agreement. The bookmaker becomes the Ligue 1 team’s regional partner in the Middle East, North and South Africa, whilst receiving the rights to use the French club’s logo and the collective image of its players in its promotional campaigns. “This …
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In early June 2022 the sports betting world met the Betting Innovation Centre, a collaboration combining the modelling and trading capabilities of Sporting Solutions with Stats Perform and its Opta brand’s content, product and AI operations. Now the Betting Innovation Centre has confirmed its first product set is ready for operators to start integrating. Called Opta BetBuilder Plus and built …
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Coral has become the official betting partner of the Cazoo St Leger Festival, at Doncaster Racecourse. In a three-year collaboration with the Arena Racing Company (ARC), the operator’s branding will be ‘prominently’ displayed across the racecourse. The firm also takes naming rights for some of the feature races of the meeting, including three Group 2 contests – the Coral Doncaster …
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Highlight Games Limited has formed a licence agreement with Manchester City FC, as the firm integrates the reigning Premier League champions into its instant win products. The partnership will feature ‘exclusive’ archive footage from both domestic and league cup games. Steven Holmes, Co-CEO of Highlight Games, said: “I’m delighted to announce this licensing agreement with one of the most prestigious …
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Lincoln City Football Club has suspended Chris Maguire after he was charged with misconduct in relation to an alleged breach of the FA‘s betting rules. Anyone involved in football from level eight of the league system and above are not allowed to place bets on football matches anywhere in the world. A statement from the FA read: “It is alleged …
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The current regulatory environment in Europe sees the promotion of online gambling restricted or even banned in certain cases. With the 22/23 Premier League season underway and the addition of an end-of-year World Cup creating even more opportunities for sportsbooks to drive engagement, Sportingtech Managing Director Bobby Longhurst discusses the ways in which sportsbook features have become increasingly important as …
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The Betting Innovation Centre, a joint venture from Stats Perform and Sporting Solutions, has launched its first B2B product set. Opta BetBuilder Plus has been developed for the upcoming World Cup, as well as other football competitions, seeking to ‘unlock the true potential’ of player props and same-game betting for both operators and bettors. The product aims to ‘fill the …
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