Sport

Sportradar Integrity Services has agreed to monitor competitions of the European Table Tennis Union via its Universal Fraud Detection System (UFDS). The UFDS has previously provided integrity oversight of the 2022 European Championships in Munich last month already, which was labelled a success.  The extended deal includes upcoming matches in the European Championships, and Men’s and Women’s Champions League, amongst …

Stake.com has been announced as a principal partner of the European Cricket Championships, which will take place from 12 September to 14 October 2022 in Malaga, Spain.   Hosted by the European Cricket League (ECL), the European Cricket Championships  is recognised as the only professional Ten10 cricket tournament to be hosted outside of Britain.  The European Cricket League was launched in …

The US’ NBA and National Basketball Players Association (NBPA) have announced a partnership with blockchain-based fantasy sports platform Sorare. As the Official NFT Fantasy Partner of the NBA under the terms of the multi-year partnership, Sorare will develop a free-to-play digital collectible-based fantasy basketball game for the league. The Sorare: NBA product will be launched this winter ahead of the …

LeoVegas Group has formed an agreement with Manchester City to become the Premier League club’s official betting partner in both Europe and Canada.  The operator is set to appear on the sleeves of the men’s training kit sleeve for the 2022/23 season. LeoVegas branding will also be seen across in-stadia assets at both the Etihad Stadium and Academy Stadium. Furthermore …

Betano has announced that it has become a premium partner of FC Viktoria Plzeň, now appearing on the reigning Czech League champions’ team kit.  This is the first sponsorship agreement of Kaizen Gaming and its Betano brand in the Czech Republic. The top-flight club will be supported by Betano financially, meanwhile, the operator outlined the deal as a ‘key pillar’ …

The British Horseracing Authority (BHA) has confirmed the appointment of Greg Swift as new Director of Communications and Corporate Affairs for UK racing’s governing body. An expert in strategic comms and stakeholder management, Swift joins the BHA’s executive team from the Foreign Secretary, in which he served as the government department’s Head of News and Press Secretary. Further experience has …

Benelux online casino and sportsbook operator Circus has moved to strengthen its brand coverage within Belgian football announcing a ‘structural partnership’ with KAA Gent.  The flagship brand of Liège-based online gambling group GAMING1, Circus secures a partnership with the Belgian Pro League’s biggest Flemish football club. Though disclosed this morning, the sponsorship kicked-off in July with KAA match against Standard …

Sportsbet.io has jointly announced the opening of the Saints Social Club with Southampton FC, as the Premier League team’s main club partner. The launch has been described as the ‘ultimate fan bar’ with artwork, kits, and memorabilia in celebration of a 136-year football club history, and is being supported by a ‘first-of-its-kind’ crypto fan fund. “It’s been a privilege to …

Coral has become title sponsor of Newbury Racecourse’s two-day Coral Gold Cup Meeting following a three-year commercial deal with Entain Group. As the competition commences at the end of November, the bookmaker will sponsor 13 races over the two days, with the ‘feature’ being the handicap chase known for almost 60 years as the Hennessy Gold Cup, and more recently …

Seeking to continue updating its sports betting products and services, Codere has inked a partnership with XB Net, incorporating North American horse racing content in its offering. The deal includes live pictures, data and betting services from 60 North American racetracks, which will be distributed across the Spanish operator’s retail and online channels.  Key objectives of the partnership for Codere …