Sport

News about sports business

HBA Media extends Qatar Prix de l’Arc de Triomphe to ‘untapped’ regions

SBC News HBA Media extends Qatar Prix de l’Arc de Triomphe to ‘untapped’ regions

In its capacity as media distribution partner for French racing body France Galop, HBA Media has secured wider international coverage of the Qatar Prix de l’Arc de Triomphe. The deal includes coverage in two ‘untapped’ continents, Africa and Australia, where in the former, SuperSport will distribute the race in 48 countries whilst in the latter, Entain’s OTT platform and Racing.com’s …

Read More »

Sky Sports to show up to 60 SPFL matches in extended deal

SBC News Sky Sports to show up to 60 SPFL matches in extended deal

Sky Sports has enhanced its partnership with Scottish Professional Football League (SPFL) to show ‘more matches than ever before’. The new broadcast agreement includes up to 60 matches from the Scottish top-flight exclusively live each season from 2024/25, with scope to increase this over the term of the deal. However, for the first time, exclusive live fixtures from the Scottish …

Read More »

DAZN to acquire ELEVEN in bid to dominate all European football coverage  

SBC News DAZN to acquire ELEVEN in bid to dominate all European football coverage  

DAZN has entered an agreement to acquire the media division of football streaming OTT competitor ELEVEN Group in a power play to dominate European football broadcasts.  The deal, announced this morning, saw DAZN declare that it will become the “largest holder of European sports rights”, as its business will net a further 40,000 live events per year taking control of …

Read More »

StarCasinò Sport explores Serie A in AS Roma partnership

SBC News StarCasinò Sport explores Serie A in AS Roma partnership

StarCasinò Sport has announced that it has become a new premium partner of Serie A’s AS Roma. The Casino-operated platform provides fans of the Italian top-flight side access to latest news as well as ‘exclusive content dedicated to them’. This includes a Roman Experiences video unveiled to mark the announcement. “We are particularly happy with this partnership,” expressed Stefano Tino, …

Read More »

Fitzdares becomes official betting partner of Fulham FC

SBC News Fitzdares becomes official betting partner of Fulham FC

Fitzdares has announced that it has partnered with Fulham FC to become the newly promoted Premier League club’s official betting partner. As part of the deal, the pair plan to launch a series of activations and messaging as the operator aims to ‘bring a sense of fun’ into the game.  William Woodhams, Fitzdares’ CEO, said: “This partnership has its roots …

Read More »

IMG Arena increases premier-level basketball offering with BBL

SBC News IMG Arena increases premier-level basketball offering with BBL

  IMG Arena has secured the exclusive worldwide betting data and streaming rights for the British Basketball League (BBL). A sports data and technology hub, IMG Arena will distribute live streaming for betting and deliver FastPath data from over 214 games per season for its network of over 460 global sportsbook operators.  Mark Wrigley, Senior Director, Rights at IMG Arena, …

Read More »

Prean Naidu targets ‘new commercial partnerships’ in SIS role

SBC News Prean Naidu targets ‘new commercial partnerships’ in SIS role

SIS (Sports Information Services) has continued its recruitment drive, appointing Prean Naidu as Commercial Manager – UK and Europe. Naidu’s responsibilities will primarily involve driving further commercial expansion, as the company aims to maintain momentum on international growth and enhance its profile across multiple markets. The appointment comes after a series of key hires and promotions within SIS to support …

Read More »

Mansion Sports heads to international development goals with Pau FC

SBC News Mansion Sports heads to international development goals with Pau FC

Mansion Sports has been signed as a premium partner of French football club, Pau FC, beginning this month. The firm will gain ‘prominent exposure’ for its branding, including on the players’ jersey and training kit as well as its logo at the stadium grandstand.  A sports entertainment company with a focus in Asia, Mansion Sports operates three igaming brands – …

Read More »

UK Tote: Record £129k Ayr dividend a ‘once in a blue moon’ event

SBC News UK Tote: Record £129k Ayr dividend a ‘once in a blue moon’ event

The UK Tote Group has reported a record dividend for today’s Ayr Racecourse, the total pot for the six fixtures taking place throughout this afternoon standing at over £100,000. To be precise, the dividend stands at £129,858, boosted to £142,844.68 for punters using the firm’s Tote+ offering via its website or app, which provides a 10% boost. After reaching out …

Read More »