Sport

GAMING1’s flagship brand and entertainment branch of Ardent Group, Circus, has been named the main sponsor of Brussels Basketball club. The agreement, which sees the club rebranded as Circus Brussels Basketball, sees the operator aim to ‘breathe new life into the club’ following the arrival of Belgian international Kevin Tumba. Emmanuel Mewissen, CEO of Ardent Group, commented: “Our group has …

Sports Information Services (SIS) has agreed a partnership with Argentina-based derby, the Gran Premio Nacional. Seeking to strengthen its presence in the region and reiterate a commitment to horse racing, the company will be sponsoring the oldest and ‘most influential’ annual race in the Latin American country which attracts thousands of spectators. Michele Fischer, SIS’ VP of content services, said: …

Arena Racing Company (ARC) has confirmed the inbound appointment of Brendan Parnell as Managing Director of its Media and International units.  The former Chief Executive of Racing Queensland (2018-2022), Parnell will join the ARC executive leadership team in spring 2023, taking charge of the company’s media rights strategy for domestic and international markets. ARC underlined Parnell’s proven experience in negotiating …

Unibet has partnered with Dutch cycling team Tour de Tietema, becoming its main sponsor and therefore rebranding it as the TDT-Unibet Cycling Team. From January 2023, the Kindred-owned operator will work with the team in the aim of inspiring sports enthusiasts to start cycling themselves.  “We are extremely proud to work together with Tour de Tietema,” commented Lennart Kessels, General …

Pool betting is one of the oldest forms of wagering. But in the UK in particular, the traditional pools sector has faced some trouble with staying relevant to a new instant gratification seeking generation. Having assumed stewardship of the Tote in 2019, bringing Betfred’s eight years of ownership to an end, the UK Tote Group has faced some prominent challenges. …

Sportradar and Baseball Australia have announced a new streaming platform in the aim of growing the Australian Baseball League (ABL) on a global scale. A first for the league, the dedicated OTT platform, onDemand, will be powered by Sportradar. The sports tech company will also serve as ABL’s exclusive betting data and audiovisual rights distribution partner. The pair will aim …

Betsson has extended its sponsorship of the second division of Greek professional football, which will continue to be named the Betsson Super League 2. The operator has outlined that it will be present at the 30 team’s stadiums by offering ‘fun and entertainment’ to fans. Thanos Marinos, Managing Director for Betsson.gr, commented: “Betsson Super League 2 is one of our …

The FA has been dealing with an investigation over allegations that Ivan Toney has been betting on football,. The inquiry into the offences that The Sun reports has been occurring over the past seven months, without yet reaching a conclusion. They relate to alleged gambling activity during his time as a player in the lower leagues and before he moved …

Entain has announced that its Ladbrokes and Neds brands are to no longer appear on shirts of sportspeople in Australia. The move is part of a greater reduction in the company’s sponsorship of sport following a growing backlash against gambling sponsorships of sports teams. Entain spoke to The Sydney Morning Herald: “While we have had many great partners in this …

Stride, a new horse racing platform centred around flat racing syndication, launched this week as a communications centre for key sporting stakeholders. The challenger platform has set an objective of becoming ‘the premier racing communications’ destination for racehorse owners and followers of the sport. In pursuit of this, Stride has established a network for use by owners, trainers, stable support …