Sport

SportCaller and William Hill launch free-to-play Football21

SportCaller, the free-to-play sports game specialist, has struck a deal with William Hill to deliver a new game, Football21, in a move the operator hopes will optimise its customer base. Football21 is a weekly free-to-enter competition which asks players to compete for a £10,000 prize pot every weekend by selecting teams whose combined goal-count adds up to 21. The rules …

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SBC’s on the ball: Russia 2018, The FA and Leicester City

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at Russia 2018, a new sponsorship deal for the FA and a positive year for Leicester City. ____________________ The Football League schedule meeting with Wolves over third party ownership Following on from a number of …

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Andrew Morgan: ICS – Leveraging content to maximise Cheltenham

Andrew Morgan, international manager and senior editor at Independent Content Services, suggests ways bookmakers can leverage content to get the jump on their rivals during and after the upcoming Cheltenham Festival. With the Cheltenham Festival just a few weeks away, sportsbook operators will be putting the finishing touches to their battle plans as they do their utmost to stand out …

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Winning Post – British gambling industry undergoes structural changes

Matchbook - Copyright: ventdusud / 123RF Stock Photo

Regulus Partners, the strategic consultancy focused on international gambling and related industries, gives an insight into some of the key developments in the gambling industry as part of its ‘Winning Post’ column. UK: 2017 Participation statistics – profound structural change continues The latest Gambling Commission Participation Data demonstrates a GB sector continuing to evolve along relatively established lines. There are few …

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Champions League changes to impact bookies and bettors

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Uefa has this week announced a raft of changes to European competition, with the new system, that is set to be in place from the 2018/19 season, designed to represent an evolution of the Champions League and Europa League. Amongst the raft of changes, is one particular key example regarding kick off times, that could be of significant interest to …

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Assessing the prospect of regulatory backlash at Betting on Football

This year’s Betting on Football (20-23 March) will assess the prospect of a regulatory backlash as established betting jurisdictions start to push back on the industry. ‘Is there a backlash coming?’ will be held as part of the Leadership track, which takes place on the second full day at Stamford Bridge (Thursday 22 March). Speakers include Kindred Group CPO Britt …

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Daniel Kustelski – Chalkline Sports: The full potential of the US market

With the growth of the US sports betting space becoming a more realistic possibility, operators are left questioning the best methods to fully unlock the potential of the US market. Speaking to SBC the Co-founder and CEO of Chalkline Sports, Daniel Kustelski analysed the US market and what is likely to be the most efficient approach for operators as they enter …

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SBC’s on the ball: The Bundesliga, Sunderland and Benfica

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at the potential sale of Sunderland, a united front from the Football League and a new partnership for the English FA . ____________________ Football League clubs vote for transfer window change English Football League clubs …

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Level Up… Ball Street Network launches XO

Social media content and fan engagement specialist, The Ball Street Network has announced its latest YouTube venture, the ‘XO’ channel. Launching XO this week, Ball Street combines the talents of UK leading social media figureheads, The True Geordie, WillNE and Stephen Tries who combined have a YouTube following of +2 million subscribers. The XO channel seeks to bring a fresh …

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Roberto Carlos – planetwin365: Why Russia 2018 can be Brazil’s stage

When it comes to brand ambassadors, very few resonate with football bettors as much as planetwin365’s Roberto Carlos. The former World Cup winner and Real Madrid legend, strikes a chord with football fans who watched him use his venomous left foot to torment opposing players throughout his 11 year spell at the Santiago Bernabéu. The full back also enjoyed a …

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