Sport

News about sports business

Stride aims to shake up syndicate circuit as ‘premier racing comms platform’

stride flat racing

Stride, a new horse racing platform centred around flat racing syndication, launched this week as a communications centre for key sporting stakeholders. The challenger platform has set an objective of becoming ‘the premier racing communications’ destination for racehorse owners and followers of the sport. In pursuit of this, Stride has established a network for use by owners, trainers, stable support …

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bet365 continues sponsorship of Spotlight Sports’ flagship YouTube show

SBC News bet365 continues sponsorship of Spotlight Sports' flagship YouTube show

Spotlight Sports Group (SSG) has extended its partnership with bet365, with the operator continuing as sponsor of the ‘Upping the Ante’ YouTube show. The contract with bet365 has been renewed for a further two years, naming the bookmaker as title sponsor of Upping the Ante for the fourth and fifth consecutive series, covering 21 weekly shows. Upping the Ante is …

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Adda52.com continues to ‘push the sports ecosystem’ with FC Goa

SBC News Adda52.com continues to ‘push the sports ecosystem’ with FC Goa

Indian gambling firm Adda52.com has announced that it is continuing its co-sponsorship of FC Goa. As the operator aims to promote skill-based sports, it underlined that football ‘just fits in right there’, regarding the similarity of the sport with poker in terms of the skill-set structure. “The knowledge and understanding of the game, the skills to enhance the performance, the …

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ITV and Entain bolster Australian and US racing media rights via HBA deal

Melbourne Cup, HBA Media

Several media rights distribution deals for the Melbourne Cup and Breeders Cup, two of Australia and North America’s flagship racing fixtures, have been signed by HBA Media. Of significance to UK viewers, HBA has signed another contract with ITV, marking the return of stateside racing content to the free-to-air channel, as the network makes its second broadcast of the Breeders …

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EPIC reaches 46 colleges with NCAA gambling protection programme

SBC News EPIC reaches 46 colleges with NCAA gambling protection programme

EPIC Risk Management has reported significant progress in delivering its player protection programme against gambling harms for students, in a deal with the National Collegiate Athletics Association (NCAA). As sports betting continues to be legalised in more than 30 states, colleges and universities across the US in all three NCAA divisions are improving student-athletes’ awareness of the risks and potential …

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BetMakers completes strategic buyout of Punting Form

SBC News BetMakers completes strategic buyout of Punting Form

Exactly one week after announcing its takeover of horse racing ratings firm Punting Form, BetMakers has confirmed that the acquisition is complete. The Australian sports betting platform provider intends to incorporate Punting Form into its Global Betting Services division, a move which it believes will improve back-end tools and relative trading margins, as well as drive more efficient pricing. On …

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The entertainment edge – connecting horse racing with the TikTok generation

grand national horse racing

Like many sports, horse racing has had a turbulent couple of years financially, but one of the biggest hurdles it must now clear is broadening its audience of bettors. Attendance rates in long-established horse racing markets such as the UK are falling, and many younger punters are being increasingly drawn to the appeal of markets such as football with flashy …

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Carsten Koerl wins ‘EY Entrepreneur of The Year’ award for building Swiss giant Sportradar 

Carsten Koerl, Sportradar: the US, media rights and the importance of new data

Carsten Koerl, the founder and CEO of Sportradar AG, has been named Switzerland’s ‘Entrepreneur of The YearTM’ by EY.  The accolade forms part of Big-4 auditor and financial consultancy EY’s global programme promoting entrepreneurial achievement in more than 60 participating countries.  A panel of independent judges rewarded Koerl for his “entrepreneurial spirit and purpose” in achieving Sportradar’s founding mission to …

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UK Tote renews XB Net deal for stateside horse racing content

uk tote xb net us horse

XB Net has secured an extension of its agreement with the UK Tote Group, as the latter seeks to continue offering a diverse portfolio of horse racing fixtures. The agreement allows the Tote to offer ‘the overhauling majority of premier stateside races’ to its customers in the UK and Ireland, encompassing live pictures, data and betting services from XB Net’s …

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SIS and RMG named preferred bidders for Irish racing media rights

SIS horse racing ireland

Horse Racing Ireland (HRI) has outlined the two preferred bidders for its media rights packages, selecting SIS (Sports Information Services) and Racecourse Media Group (RMG). The two packages cover separate areas of horse racing content distribution from across Ireland’s 24 racecourses, and both will be awarded for the 2024 to 2028 seasons. Covered under the first package are media rights …

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