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News about sports business

AFUN nets Raphinha as Brazil ambassador before national team appearance

SBC News AFUN nets Raphinha as Brazil ambassador before national team appearance

AFUN has secured Brazilian footballer Raphinha (Raphael Dias Belloli) as a brand ambassador. The forward has recently been called up to play for his national team at the 2022 Qatar World Cup and through the partnership, will aim to bring ‘passion, fun and entertainment of football’ to fans in the country.  Focusing on the Brazilian market, AFUN launched its online …

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M88 Mansion ‘ecstatic’ as Steven Gerrard signs as World Cup ambassador

SBC News M88 Mansion 'ecstatic’ as Steven Gerrard signs as World Cup ambassador

Asian online gaming platform M88 Mansion has signed Steven Gerrard as a World Cup 2022 brand ambassador. The English football star will aim to promote the operator across the Southeast Asian region by engaging in several digital and promotional activities. M88 Mansion’s Head of Commercial, Alan Wafer, commented: “We are ecstatic that Steven Gerrard agreed to become our brand ambassador …

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LiveScore reveals oddest score-checking habits with Emmanuel Petit

SBC News LiveScore reveals oddest score-checking habits with Emmanuel Petit

Real-time sports updates provider, LiveScore, has partnered with 1998 World Cup winner and Arsenal legend Emmanuel Petit for a World Cup campaign. Looking into the lengths football fans go to keep up with following scores, the campaign reveals that 40% say if a football match is on that they’re unable to watch, they have a ‘real fear’ of missing the …

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BRBET strikes Mike Tyson regional ambassador deal

SBC News BRBET strikes Mike Tyson regional ambassador deal

Global boxing star Mike Tyson has been revealed as a regional ambassador for BRBET in Brazil. The deal was announced by Entourage Sport & Entertainment, a negotiation company of sport and entertainment sponsorships. The partnership will see Tyson fulfil the role on an exclusive basis in the sportsbook and betting category in the country.  The company has outlined that the …

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Delivering the ringside feeling – the dynamics of bet365’s BOXXER partnership

bet365 BOXXER

Off the back of the record-breaking collision between Savannah Marshall and Claressa Shields, women’s boxing is showing no signs of slowing down, as Natasha Jonas prepares to headline at the AO Arena against Marie-Eve Dicaire. With promotional outfit BOXXER at the heart of the sport’s recent ascension, SBC News and Insider Sport were joined by bet365 and Rafael Bertoli-Mitchell, Partnerships …

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VBET makes ‘symbolic choice’ as Goulamirian vs Egorov fight sponsor

SBC News VBET makes ‘symbolic choice’ as Goulamirian vs Egorov fight sponsor

VBET has revealed that it is going to sponsor the upcoming boxing bout between Arsen Goulamirian and Aleksei Egorov. Goulamirian, the WBA cruiserweight titleholder, is set to compete for the first time in almost three years when he faces unbeaten Egorov at La Palsestre in Le Cannet, France on 19 November. VBET has described the partnership as a ‘symbolic choice’ …

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Circus to offer ‘new life’ for Brussels Basketball club as main sponsor

SBC News Circus to offer ‘new life’ for Brussels Basketball club as main sponsor

GAMING1’s flagship brand and entertainment branch of Ardent Group, Circus, has been named the main sponsor of Brussels Basketball club. The agreement, which sees the club rebranded as Circus Brussels Basketball, sees the operator aim to ‘breathe new life into the club’ following the arrival of Belgian international Kevin Tumba. Emmanuel Mewissen, CEO of Ardent Group, commented: “Our group has …

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SIS reiterates global support of horseracing with LatAm Gran Premio Nacional

SBC News SIS reiterates global support of horseracing with LatAm Gran Premio Nacional

Sports Information Services (SIS) has agreed a partnership with Argentina-based derby, the Gran Premio Nacional. Seeking to strengthen its presence in the region and reiterate a commitment to horse racing, the company will be sponsoring the oldest and ‘most influential’ annual race in the Latin American country which attracts thousands of spectators. Michele Fischer, SIS’ VP of content services, said: …

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ARC recruits Brendan Parnell as MD for Media & International 

SBC News ARC recruits Brendan Parnell as MD for Media & International 

Arena Racing Company (ARC) has confirmed the inbound appointment of Brendan Parnell as Managing Director of its Media and International units.  The former Chief Executive of Racing Queensland (2018-2022), Parnell will join the ARC executive leadership team in spring 2023, taking charge of the company’s media rights strategy for domestic and international markets. ARC underlined Parnell’s proven experience in negotiating …

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Unibet re-enters the cycling community with Tour de Tietema sponsorship

SBC News Unibet re-enters the cycling community with Tour de Tietema sponsorship

Unibet has partnered with Dutch cycling team Tour de Tietema, becoming its main sponsor and therefore rebranding it as the TDT-Unibet Cycling Team. From January 2023, the Kindred-owned operator will work with the team in the aim of inspiring sports enthusiasts to start cycling themselves.  “We are extremely proud to work together with Tour de Tietema,” commented Lennart Kessels, General …

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