Sport

ALLWIN CITY Asia nets AS Roma partnership

Serie A football club AS Roma has expanded its Asian profile and partnership portfolio by securing a new sponsorship deal with Asian betting firm ‘ALLWIN CITY – AWCBET.com‘. The partnership sees AWCBET become the Giallorossi’s official regional betting partner for Asia, and will see the club collaborate on AWCBET promotions and marketing campaign across multiple Asian territories. Francesco Calvo, Chief Revenue Officer at …

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Stokes odds on favourite for SPOTY following Ashes heroics

Ben Stokes has been placed as the odds on favourite athlete to win the Sports Personality of the Year (SPOTY) award by Betfair, Sky Bet and other bookmakers following Sunday’s third Ashes Test. Stokes, who has very much been hailed as England’s saviour in the Test, went on batting run which saw the New Zealand-born cricketer hit 135 not out …

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Betting on Sports Webinar series hosts AllSported – Racing Developing 20/20 Vision

SBC’s Betting on Sports webinar series continues on Wednesday 4 September 2019 with AllSported – Racing Developing 20/20 Vision, an in-depth look at the new trading solution launched by Racing Post, TXODDS and Banach Technologies. The three-way venture has developed a ‘made-to-measure’ trading solution powered by TXODDS data feeds, servicing Banach’s sophisticated trading algorithms, with Racing Post delivering content-led engagements. …

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Betfair accelerates LATAM drive by backing CONMEBOL

Betfair has advanced its LATAM profile after confirming that it has become an ‘Official Partner’ of CONMEBOL – the governing body of South American football. The partnership, which will extend until December 2022, will see the Betfair brand displayed across CONMEBOL’s flagship Copa Libertadores and Sudamericana tournaments, South America’s most prestigious club competitions. Betfair Brand Director Stephen Mault said: “We are delighted to be …

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ASA brandish red card to Football Index ads

The Advertising Standards Agency (ASA) has pulled a Facebook-based ad belonging to Football Index – Bet & Trade – a regulated gambling platform – due to it breaching advertising codes. The complainant raised the issue that the Football Index ad, which heavily featured England and Borussia Dortmund superstar Jadon Sancho (19), was in breach of regulations prohibiting the use of under …

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Superliga Argentina set for advanced protection

Genius Sports has teamed up with Superliga Argentina, the premier football competition of Argentina, to launch its comprehensive integrity and official data strategy. The partnership will see Genius Sports provide the league with an advanced level of protection against both match-fixing and betting-related corruption. This will be done by way of monitoring and reviewing integrity strategies and existing rules, with …

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Betclic nets first Polish partnership with Lechia Gdansk

French betting group Betclic has confirmed its first-ever Polish football sponsorship becoming a principal partner of Ekstraklasa league football club Lechia Gdansk. The partnership will see the Betclic brand replace German betting group Merkur Sportwetten Polish market subsidiary Totolotek on the back of Lechia’s matchday shirts. Entering 2019, Betclic governance confirmed that it would launch its sportsbook services for the …

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NSWL gets global ESPN treatment

The National Women’s Soccer League (NWSL) will now be broadcast to a global audience following ESPN acquiring it’s worldwide broadcasting rights. The broadcaster already holds the national rights to the competition, with this new announcement allowing ESPN to stream upcoming fixtures across it’s platforms such as it’s ‘ESPN Player’. Scott Guglielmino, Senior Vice President, Programming and Acquisitions, ESPN commented on …

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LeoVegas signs first German betting partnership with Bochum

VfL Bochum 1848 of the 2. Bundesliga has become the first German betting partner of Stockholm based operator LeoVegas. The deal, which has been signed on an initial two year basis, will see LeoVegas Sport take over from Sportwetten.de as official betting partner of the second division club. Hardy Eberle, LeoVegas’ country manager for Germany, commented: “We are proud to accompany such an …

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Betfred underlines Spanish commitment by sponsoring RCD Mallorca

Betfred has become the latest UK betting incumbent to expand its Spanish football profile, after striking a two-season shirt sponsorship deal with La Liga football club RCD Mallorca. The bookmaker confirmed its first-ever non-UK sponsorship by securing a partnership with the Balearian football club – facilitated by Sportradar’s marketing solution ad:s – ahead of the start of this season’s La Liga …

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