Sport

News about sports business

AFA signs with FeedConstruct to fuel European growth 

SBC News AFA signs with FeedConstruct to fuel European growth 

FeedConstruct has announced a new sponsorship agreement with the Argentine Football Association (AFA).  Through the partnership, AFA will look to expand commercially into Europe by using FeedConstruct as a Regional Sponsor.  Claudio Tapia, President of AFA, stated: “We are very happy to announce a new sponsorship agreement for the National Teams, with an important technology company like FeedConstruct.  “Several years …

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Betsson strengthens LatAm expansion in signing Paolo Guerrero

SBC News Betsson strengthens LatAm expansion in signing Paolo Guerrero

Betsson has named Peruvian football star Paolo Guerrero as its exclusive global casino ambassador.  The partnership aims to strengthen the operator’s presence in Latin America, with the former Bundesliga striker and the all-time top scorer for the Peruvian national team, bringing his status and passion for the game to promote Betsson’s online casino offering. Andrea Rossi, Betsson’s Commercial Director for …

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Flashscore exceeds 100 million monthly users in 2023 as Liverpool fixtures reign supreme

Liverpool FC

Flashscore has reported a record-breaking year in 2023 as the sports content app exceeded 100 million active monthly users last year.  The live score and content app counted over 231 billion total views globally last year, marking an uptick of 24% on its mobile app and 16% increase on its desktop website.  Unsurprisingly as the world’s most popular sport, football …

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AFE joins DGOF to safeguard betting integrity in Spain

SBC News AFE joins DGOF to safeguard betting integrity in Spain

Spain’s General Directorate of Gambling Regulation (DGOJ) has added the Association of Spanish Footballers (AFE) to the Global Research Service for the monitoring of betting integrity.  By signing the agreement, AFE can now utilise in-depth data flows to submit information about instances of suspicious bets placed on various sporting events.  The DGOJ further clarified that the service is compliant under …

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Ecuabet named title partner of Ecuadorian top flight

SBC News Ecuabet named title partner of Ecuadorian top flight

Ecuabet has partnered with the Ecuadorian Football Federation in gaining the naming rights to the country’s top football division, LigaPro. The league will come under LigaPro Ecuabet for the next five years, with the strong possibility of an extension. Miguel Ángel Loor, President of the LigaPro, said: “We have travelled an important path in the Professional League to be where …

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ATG wants horseracing out of Sweden’s proposed gambling tax hikes

SBC News ATG wants horseracing out of Sweden’s proposed gambling tax hikes

Swedish horse racing group Aktiebolaget Trav och Galopp (ATG) has expressed dissatisfaction with the government’s plans to increase gambling taxes.  In a blog post, ATG CEO Hasse Lord Skarplöth criticised the decision to raise tax rates for operators from 18% to 22% of their total gross gambling revenue (GGR) from July onwards, calling it a ‘shock’.  In his words, Skarplöth …

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BoyleSports and HRI agree sponsorship deal on Summer Series

ARC finalises Vermantia acquisition

Irish bookmaker BoyleSports has renewed its deal with HRI Racecourses for the sponsorship rights of the Irish Grand National.  The partnership will run until 2027, taking the length of the collaboration between the two entities to a total of 13 years.  Thanks to the new arrangements, the Irish Grand National will accumulate a total prize fund of €500,000, which makes …

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BHA: Racing ‘could not exist’ in current size without betting support

SBC News BHA: Racing ‘could not exist’ in current size without betting support

The British Horseracing Authority (BHA) has summarised the relationship between racing and betting, and the effect of the Gambling Review so far.  Betting has seen a substantial shift from retail to online and mobile devices in the past 15 years. A betting market boom has also been followed by an ongoing period of regulatory pressure, much of which was amidst …

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Sportradar’s new FanID to help sports marketers stranded by third-party cookie restrictions

SBC News Sportradar’s new FanID to help sports marketers stranded by third-party cookie restrictions

Sportradar has announced the release of FanID – a solution that can be used to navigate the global third-party cookie restrictions rolling out in 2024. FanID is an end-to-end, first-party marketing solution that leverages Sportradar’s in-house marketing activation technology to help rights holders and brands in the sports industry retain their comprehensive fan engagement abilities.  The tool comes as a …

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