Sport

The British racing scene, and by extension the country’s bookmakers, were stunned into silence by the news that iconic jockey Frankie Dettori will retire from the saddle in 2023. As British betslips look set to lose a familiar face after nearly 40 years on the racecourses, how important has the Italian maestro been for both racing and wagering, and who …

With the huge upsurge of the Metaverse and Web3 in 2022, the emerging space is creating unparalleled opportunities for the sports and betting industry particularly in terms of engagement. Max Proctor, Managing Director at Doppelgänger, spoke to SBC News about his experiences of implementing these strategies to put fans quite literally ‘at the heart of the action’, and how gambling …

William Hill has revealed that it has become Aston Villa FC’s official in-stadium betting partner for the next two EFL seasons. The collaboration sees the pair enhance the matchday experience for fans, with the operator offering betting facilities inside the Premier League team’s Villa Park stadium. “We’re thrilled to be teaming up with Aston Villa and to be delivering our …

Following a series of horse racing deals signed this year, SIS (Sports Information Services) has partnered with South African rights holder 4Racing. From 1 January 2023 the Milton Keynes-based 24/7 live betting services provider will distribute South African racing content to UK and Irish audiences via the deal. 4Racing has enabled SIS to collect and deliver racing content from Durbanville, …

William Hill has continued its collaboration with betting and gaming publisher Checkd Media, which will produce a weekly horse racing programme for the operator.   Focused on National Hunt racing, The Inside Track is ‘geared towards’ the 2023 Cheltenham Festival, and will be distributed across Checkd Media brand The Winners Enclosure social channels, including latest news and views about the …

The British Horseracing Authority (BHA) has extended the Chairmanship of Joe Saumarez Smith until 31 May 2025. This will represent a full three-year term for Saumarez Smith, who replaced Annamarie Phelps in June 2022 on the basis that he would serve as Chair until November 2023. However, the extension of his contract was recommended by the BHA’s nominations committee, and …

EstrelaBet has completed a deal to become the new official sponsor of Brazilian Volleyball Super League team Sada Cruzeiro. Looking to reinforce its support for national volleyball, the operator will provide activations such as ticket quotas and actions on social networks. Rafael Zanette, Head of Sponsorships at EstrelaBet, said: “It’s very important to us. One more step in the sport, …

Superstar jockey Frankie Dettori confirmed that he will depart the sport in 2023, bringing an end to an iconic 38-year career in the saddle. The Italian – born in Milan but based in the UK for the majority of his professional career – will embark on a 10-week trip to the US, riding at the 2023 Breeders Cup in Santa …

Tipster service City Bet Club has suggested that this year’s World Cup has been the most bookie-friendly tournament in recent history. The Qatar-based competition did not see a single day during the group stages that all favourites won their games, which helped lead the company, founded by betting industry veterans, to its conclusion. Operators saw significant revenue netted far earlier …

The World Snooker Tour has suspended Yan Bingtao with immediate effect as part of an ongoing investigation into match-fixing. The 22-year-old ​​world number 16 champion is the sixth Chinese player to be suspended in the past two weeks, following action taken by World Professional Billiards and Snooker Association (WPBSA) Chairman Jason Ferguson. The governing body said in a statement: “This …