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News about sports business

BHA extends Joe Saumarez Smith’s Chair tenure to guide long-term strategy

BHA extends Joe Saumarez Smith’s Chair tenure to guide long-term strategy

The British Horseracing Authority (BHA) has extended the Chairmanship of Joe Saumarez Smith until 31 May 2025. This will represent a full three-year term for Saumarez Smith, who replaced Annamarie Phelps in June 2022 on the basis that he would serve as Chair until November 2023. However, the extension of his contract was recommended by the BHA’s nominations committee, and …

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EstrelaBet reinforces support for national volleyball with Sada Cruzeiro

SBC News EstrelaBet reinforces support for national volleyball with Sada Cruzeiro

EstrelaBet has completed a deal to become the new official sponsor of Brazilian Volleyball Super League team Sada Cruzeiro. Looking to reinforce its support for national volleyball, the operator will provide activations such as ticket quotas and actions on social networks. Rafael Zanette, Head of Sponsorships at EstrelaBet, said: “It’s very important to us. One more step in the sport, …

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City Bet Club reports World Cup ‘significant margin-win’ for operators

SBC News City Bet Club reports World Cup ‘significant margin-win’ for operators

Tipster service City Bet Club has suggested that this year’s World Cup has been the most bookie-friendly tournament in recent history. The Qatar-based competition did not see a single day during the group stages that all favourites won their games, which helped lead the company, founded by betting industry veterans, to its conclusion. Operators saw significant revenue netted far earlier …

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WST suspends Bingtao for allegedly manipulating match outcomes

SBC News WST suspends Bingtao for allegedly manipulating match outcomes

The World Snooker Tour has suspended Yan Bingtao with immediate effect as part of an ongoing investigation into match-fixing. The 22-year-old ​​world number 16 champion is the sixth Chinese player to be suspended in the past two weeks, following action taken by World Professional Billiards and Snooker Association (WPBSA) Chairman Jason Ferguson. The governing body said in a statement: “This …

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Betway first to bat for SA20 cricket

SBC News Betway first to bat for SA20 cricket

Betway has become the inaugural title sponsor of SA20 – South Africa’s new T20 cricket league, which is set to debut on 10 January 2023. The sponsorship sees Betway secure full brand coverage across all formats of pro-cricket in South Africa, in which the bookmaker serves as the principal partner of Cricket South Africa. South Africa’s new T20 tournament, ‘Betway …

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Metric Gaming’s Marc Thomas: delivering ‘an unmatched racing product’

metric gaming delivering an unmatched racing product

With the ink barely dry on its latest deal with RacebookHQ, Metric Gaming is already looking forward to a fruitful collaboration that will deliver a higher yield for operators, enhance retention and revolutionise the way stakeholders can perform. Marc Thomas, CCO of Metric, explains all in this SBC exclusive. You recently announced a strategic partnership between Metric and RacebookHQ (RBHQ); …

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M88 Mansion strengthens LaLiga relations via Ivan Rakitić ambassador deal

SBC News M88 Mansion strengthens LaLiga relations via Ivan Rakitić ambassador deal

M88 Mansion has selected Sevilla FC midfielder, Ivan Rakitić, to become a brand ambassador for the remainder of the LaLiga Santander 2022-23 season. The Asian operator has outlined several activations for Rakitić including an exclusive interview with the Croatian star. He also guested in a podcast called Monday Motivations in Indonesia. M88 Mansion’s Head of Commercial, Alan Wafer, said: “We …

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Kindred: Bet builders and pre-match big winners in World Cup wagering

BetGames: ‘the stars have aligned’ for Africa’s World Cup betting experience

The World Cup is now nearing its final stages, and whilst England and Portugal were hit with disappointment over the weekend, Kindred Group has reported a positive reception for two key markets. In an update written by Jonas Kobberholm, the firm’s Sportsbook Commercial Relations Manager, bet builders were highlighted as one of the winning products for the tournament. The multi-bet …

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Pixbet targets Brazilian football with Corinthians partnership

SBC News Pixbet targets Brazilian football with Corinthians partnership

Brazilian online gambling company Pixbet has secured a deal with Campeonato Brasileiro Série A club, Sport Club Corinthians Paulista. For a minimum of three years, the firm will gain brand exposure on the men’s professional football team’s uniform, promotions and offers, digital content, technological activations and marketing actions. Ernildo Júnior, Partner and Co-founder of Pixbet, explained: “Pixbet has become one …

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