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Coolbet debuts as main sponsor of Colo Colo in record deal

SBC News Coolbet debuts as main sponsor of Colo Colo in record deal

Estonian sports betting company, Coolbet, has begun its sponsorship of Chilean football club Colo Colo. The Macul-based operator officially closed the sponsorship of the team in June 2022, in exchange for $3m for two seasons, with the possibility of renewing for another two years.  This makes it the largest partnership in the history of Chilean football, potentially leaving Colo Colo …

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Jockey Club appoints Stewart Mitchell for estate asset management

uk tote xb net us horse

Stewart Mitchell has been named as the latest member of The Jockey Club’s senior management team, joining as Managing Director of Group Property. His new remit will revolve around management of the Jockey Club’s real estate across 15 racecourses, including Cheltenham, Epsom, and Grand National host venue Aintree, as well as The National Stud. Reporting to Chief Executive Nevin Truesdale …

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Two tennis players found guilty of match-fixing by the ITIA

SBC News Two tennis players found guilty of match-fixing by the ITIA

Two Algerian tennis players have been banned from the sport as the result of investigations into match-fixing. The International Tennis Integrity Agency (ITIA) has put in place a lifetime ban for Mohamed Hassan, and a two-year ban for Houria Boukholda (with 18 months suspended). Additionally, Hassan was fined $12,100 and Boukholda fined $10,000 (with $9,000 suspended). There were reportedly several …

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FA launches investigation into suspicious activity during Oxford’s FA Cup loss

SBC News FA launches investigation into suspicious activity during Oxford’s FA Cup loss

The FA is looking into bets placed during the FA Cup match between Oxford United and Arsenal on Monday, which have been deemed suspicious. The governing body has ‘a dossier of evidence’ relating to corruption, according to Sportsmail, which includes alleged phone messages before the match kicked off. The game, held at the Kassam Stadium, saw League One defender Ciaron …

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Parimatch and Blaze score shirt sponsorships in Brazilian football

SBC News Parimatch and Blaze score shirt sponsorships in Brazilian football

Parimatch has revealed a deal with Botafogo de Futebol e Regatas as the operator takes the main branding spot on the team’s kit for the next two years.  The deal has been labelled ‘of great importance’ in Parimatch’s growth plans in the country, and is also the Campeonato Brasileiro Série A club’s biggest sponsorship contract in its 128-year history. Although …

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Stake supports lower league sides in FA cup following global offering expansion

SBC News Stake supports lower league sides in FA cup following global offering expansion

Stake.com has enhanced its live sports streaming offering, now allowing global customers to watch the FA Cup. In addition to this, the operator has also signed partnerships with Cardiff City, Gillingham and Sheffield Wednesday, ahead of the EFL clubs’ games against Premier League sides Leeds United, Leicester City and Newcastle during the competition.  Dominic Rae, Sponsorship Manager at Stake.com, said: …

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22BET appoints Brendon McCullum as brand ambassador

ICC

Sports betting affiliate 22BET has secured the services of well-known New Zealand all-rounder Brendon Barrie McCullum as its new brand ambassador according to a statement from the firm this week. The move, it said, adds value to “India’s leading sports gaming site”.  Announcing the news, 22BET revealed that the move to appoint McCullum had been speculated “for a long time”, …

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Coritiba FC renews Dafabet partnership into 2023

Coritiba FC renews Dafabet partnership into 2023

Dafabet is targeting continued exposure in the emerging Brazilian betting space, securing a renewal of its partnership with Coritiba Foot Ball Club. Running until December 2023, the extended contract will see the sportsbook’s branding displayed on Coritiba’s team shirts for the remainder of the season.  John Cruces, Head of Sponsorships at Dafabet, said: “We are delighted to extend our partnership …

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Meridianbet nets Serbian champions KK Crvena zvezda in basketball portfolio

SBC News Meridianbet nets Serbian champions KK Crvena zvezda in basketball portfolio

Southeast Europe bookmaker, Meridianbet, has secured an agreement with Serbian basketball team KK Crvena zvezda. Meridianbet branding will be placed on the shirts of the Euroleague side – Serbia’s basketball champions. Meanwhile, the operator has also been given the title of the club’s official betting partner, gaining ‘prominent presence’ at all home games.  “This partnership is a natural fit for …

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Bet365 World Cup review: Moroccan heroes and a Messi finale

bet365 World Cup Review

The 2022 World Cup delivered more than its fair share of bookmaker-friendly shocks, but also a remarkable final that delighted huge numbers of punters. To assess the tournament from a bookie’s perspective, SBC News caught up with bet365’s Steve Freeth.  bet365 certainly proved popular with bettors as the action unfolded in Qatar, and insights provided by Oddschecker revealed that it …

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