Sport

News about sports business

BHA boosts 2023 prize money for maiden races

SBC News BHA boosts 2023 prize money for maiden races

The British Horseracing Authority (BHA) has pledged to boost the prize funding of over 60 ‘development races’ during 2023. The commitment has been made by the BHA and breeding farms Darley and Juddmonte to enhance prize money for horses at the beginning of their careers and forms part of the BHA’s long-term sustainability programme for UK racing. In total 63 …

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Kambi Bet Builders the ‘go to’ as Super Bowl generates second highest turnover

SBC News Kambi Bet Builders the ‘go to’ as Super Bowl generates second highest turnover

Kambi has reported the weekend’s Super Bowl LVII as its second largest turnover event of all time. The operator recorded a total of 25% of pre-game money placed on Bet Builder bets during Kansas City Chiefs’ triumph over the Philadelphia Eagles during the annual final playoff game of the NFL. Simon Noy, Kambi SVP Trading, commented: “Super Bowl LVII will …

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SIS adds Italian racing to ‘wide ranging’ international bet offering

SBC News SIS adds Italian racing to ‘wide ranging’ international bet offering

SIS (Sports Information Services) is introducing flat race meetings from Italy as it grows its international content offering. The live betting services supplier is gaining 1,435 races annually – with horse racing action taking place three times a week – which has been labelled a ‘key addition’ to SIS’ output.  This aims to increase betting opportunities for operators, with the …

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RMG finds ‘potentially hundreds of thousands’ using unlicensed firms

RMG Racing TV black market survey

The new Gambling Minister has been urged by Racecourse Media Group (RMG) CEO Martin Stevenson to consider consumer opinions as the ‘long overdue’ White Paper regulatory overhaul looms.  Stevenson cited a recent survey by one of RMG’s subsidiaries, Racing TV, which quizzed 3,500 of the channel’s members on Gambling Act review topics, finding discontent with stricter measures and apparent engagement …

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Betway grows women’s football in Ghana via enhanced GFA deal

SBC News Betway grows women’s football in Ghana via enhanced GFA deal

Betway has extended its sponsorship with the Ghana Football Association (GFA) relating to its Women’s Premier League. The online betting and gaming brand will continue to be the official development partner of the league, enhancing its brand recognition in the country. Kwabena Oppong Nkrumah, Country Manager at Betway, stated: “We are delighted to announce an extension of our sponsorship with …

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OlyBet builds on European growth strategy via LaLiga’s Osasuna

SBC News OlyBet builds on European growth strategy via LaLiga's Osasuna

OlyBet has revealed that it has become an official European partner of Spanish football team, Club Atlético Osasuna. The collaboration originally began last year following the club’s participation at the Virsliga Forum in Riga. The partnership was then cemented at Osasuna’s home stadium – El Sadar in Pamplona – where the friendly match between Estonia and Argentina took place in …

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Unibet strengthens ice hockey links with NHL in Sweden

SBC News Unibet strengthens ice hockey links with NHL in Sweden

Unibet – the flagship brand of Kindred Group – has become an official partner of the NHL in Sweden. The pair have outlined that they will create ‘dynamic marketing campaigns’ across the it’s digital betting offerings.  Philip Lagström, Country Manager Unibet Sweden, Kindred Group, stated: “I am very proud and happy that Unibet is the first betting company in Sweden …

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Vermantia and ARC launch global channel to shakeup Tote betting broadcasting

Vermantia and ARC launch global channel to shakeup Tote betting broadcasting

Arena Racing Company (ARC) has launched a new media service, ‘ARC Media International’ (AMI), developed with omnichannel distribution provider Vermantia. Targeting enhanced exposure for tote betting and an updated service for retail bookmakers, the new horse racing tote betting channel is backed by Vermantia’s CAP (Complex Automated Production) technology. Elements of the service include racing and betting information via custom-designed …

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