Sport

Ladbrokes backs Irish boxing champion Jason Quigley

Hours before he is set to defend his NABF middleweight title, Jason Quigley has been announced as the official Ladbrokes Boxing Ambassador.  The initial deal, which is set to run for one year, will see Ladbrokes work closely with Quigley as the currently undefeated competitor works towards a possible World Championship bout in 2020. Irish-born Quigley showed his appreciation to …

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Viktor Hoffmann: VBET – Sending the right message through sponsorship

In an interview with InsiderSport, Viktor Hoffmann – recently appointed Global Marketing Director at VBET -detailed why the partnership with Arsenal sends the perfect message for the VBET brand and its UK ambitions, as well as how the operator can maximise the partnership to expand its global footprint.  ________________ InsiderSport: Firstly, can you tell us how much it means to be associated with a …

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Genius Sport deal set to commercialize TBT to sportsbooks

A recently signed partnership between Genius Sport and The Basketball Tournament (TBT) was completed with the goal of launching a new digital and fan engagement strategy, powered by real-time data.  The deal which is set to improve the coverage of the tournament has also allowed TBT to commercialize its live data with licensed sportsbooks.   Travis Black, head of U.S. & …

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Huddersfield’s new Paddy Power kit causes Twitter stir

After announcing their partnership with Paddy Power earlier this week, Huddersfield Town has now released it’s apparent ‘home kit’ for the 2019/20 Championship season which has seemingly united the footballing world.  Unfortunately for the Terriers, the reaction to the kit has resulted with more laughs than admiration, with the club now finding themselves as a trending topic on Twitter.  The …

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Big Weekend delivers record breaking Cricket & Tennis markets

A weekend which saw four high profile sporting events take center stage has come to an end, with the Wimbledon and the Cricket World Cup final’s stealing the limelight.  Novak Djokovic fought through Wimbledon’s longest final in history to defeat Roger Federer, with England claiming the ICC World Cup after edging past New Zealand by lew of hitting more boundaries …

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Sportsbet.io continues Brazilian drive with CR Flamengo digital partnership

Sportsbet.io, the flagship online sportsbook property of Coingaming Group, has become the latest industry incumbent to secure a Brazilian football club partnership with CR Flamengo. Updating the market, Sportsbet.io marketing confirms that it has secured a ‘one-year agreement’ to become a ‘digital partner’ of the ‘Big 4’ Rio de Janeiro football club. The digital partnership with Flamengo follows Sportsbet.io’s signing …

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CAS dismiss KS Skënderbeu’s appeal

A decision made by the Court of Arbitration for Sport (CAS) has dismissed an appeal made by KS Skënderbeu of the Albanian Superliga. The dismissal comes after the football club disputed accusations of match fixing, however UEFA has now been cleared to implement its sanctions on the Albanian outfit. A statement released by CAS confirmed the decision: “On the basis …

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Paddy Power breaks with marketing norms to sponsor Huddersfield Town

Paddy Power marketing has broken with tradition after announcing that it has become the official shirt sponsor of Huddersfield Town FC for the upcoming 2019/20 Championship football season.  The partnership marks the first time that the Irish legacy bookmaker will appear on an English football shirt, with Paddy Power marketing announcing that it has secured ‘the most lucrative sponsorship deal …

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EFL survey: 71% of fans comfortable with gambling sponsorship

More than two thirds of EFL supporters believe that gambling companies’ involvement in the football league is acceptable, according to a survey of more than 27,000 fans.  Furthermore, 62 per cent of fans stated their belief that the gambling industry’s involvement in football was acceptable with suitable safeguards to protect the young and problem gamblers.  Over half of supporters surveyed …

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Dylan Mitchard: Betgenius – Live basketball betting a data-driven success

As turnover on in-play basketball continues to rise, Dylan Mitchard, Business Development Manager at Betgenius, looks at how further investment into data capture technology will deliver an even more engaging and profitable product for bookies… ______________ A regular in the top-three betting sports in key European markets, basketball’s importance to bookmakers has never been greater. The majority of our clients …

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