Sport

News about sports business

Genius appoints Ian Wray to lead football expansion

Genius Sports has strengthened its leadership team as it seeks to expand its presence in international association football, appointing Ian Wray to oversee this growth strategy. In his new position, Wray will oversee the sports data and technology company’s partnerships with prominent football organisations, such as the English Premier League, Argentine Football Association (AFA) and Mexico’s Liga MX. The new …

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BHA to review +2,000 responses to whip inquiry

The British Horseracing Authority (BHA) has disclosed that it has received over 2,000 responses to its online questionnaire on horse whip practices. The update follows the closure of the initial phase of UK racing’s review of the use of foam-padded whips during races and the improvement of equine welfare.  Feedback submitted by industry stakeholders including riders, breeders, owners and the …

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England women’s football internationals to be broadcast on ITV

Coverage of all England national women’s football team matches will now be broadcast by ITV until 2025 from September onwards. The terrestrial network will provide coverage of all England women’s tournament qualifiers and internationals, including friendly fixtures. Coverage will begin on Friday 17 September for the Lionesses’ FIFA World Cup qualifying match against North Macedonia. ITV now holds the media …

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Betway adds Atletico Madrid to global sponsorship roster  

Betway has announced its biggest Spanish market sponsorship commitment to date, becoming the international betting partner of La Liga champions Club Atletico Madrid.  Securing a two-year agreement, Betway will serve as the international betting partner of Atletico for all territories except Spain and Asia. As of 1 August, Spanish media and sports clubs have observed a blanket ban on betting …

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bwin becomes sponsor of UEFA Europa and Conference Leagues in ground-breaking deal

Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as well as on both tournaments …

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FIA launches #RaceAgaintManipulation in partnership with Sportradar

The Fédération Internationale de l’Automobile (FIA) has announced a new initiative, #RaceAgainstManipulation, in cooperation with long-running partner Sportradar Integrity Services. Under its current agreement with the sports data and integrity company, the FIA has secured the monitoring of international motor racing fixtures using Sportradar’s Fraud Detection System (FDS). The recent enhancement of the relationship with the launch of the RaceAgainstManipulation …

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Betclic secures multi-layer sponsorship of French football

Betclic Group has moved to enhance its brand exposure in its home country’s betting and gaming market, becoming an official partner of the French Football Federation (FFF). The five-year agreement – which is reportedly worth between €5 million and €8 million per year according to French outlet L’Équipe – will see the Bordeaux-based operator serve as an official partner of …

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LV BET links with West Brom to further football branding strategy

LV BET has moved to strengthen its UK brand visibility via an official partnership with West Bromwich Albion covering the current 2021/22 season.  The operator’s partnership with the baggies will include digital and matchday coverage rights, whilst LV BET has detailed its intention to implement a ‘fan first’ strategy to maintain engagement with Baggie’s supporters throughout the ongoing campaign. Additional …

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UK Racing maintains its one ride limit jockey safety protocol 

UK racing will maintain its COVID-safety approach, limiting professional jockeys to riding only one meeting per day.  The decision was announced by the British Horseracing Authority (BHA) and the Professional Jockeys Association (PJA) following consultation with riders, trainers and further safety stakeholders. A limit on jockey runs was introduced during 2020 as part of a series of initial measures designed …

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BoyleSports extends Wolves deal to ‘reinforce commitment’ to UK expansion

BoyleSports has moved to enhance its marketing and branding in the UK sports betting market by renewing its existing partnership with Wolverhampton Wanderers FC. The extension of the sponsorship agreement will see the Drogheda-based bookmaker continue to operate as the official Molineux betting partner of the West Midlands club for the 2021/22 Premier League season. This comes with a range …

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