Sport

SportPesa and Everton praised for East African efforts

SportPesa and Everton Football Club have seen their partnership rewarded, at the recent Sports Industry Awards function held in Johannesburg, South Africa. Scooping the Best African Sponsorship and Pan-Africa Campaign of the Year awards, the sponsorship has been celebrated for bringing Premier League football to East Africa for the first time. Mark Rollings, Head of Partnership Management at Everton Football …

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Black Type celebrates 2nd Birthday with BOG pricing

Racing specialist online bookmaker Black Type (blacktype.bet), has launched its Best Odds Guaranteed (BOG) prices and markets on all British and Irish horseracing events. Black Type which seeks to become the leading online destination for racing punters of all levels of experience, states that it is committed to delivering its customers the best market prices across its home market racing …

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Sportradar places ‘player education’ at the forefront of legacy DFL partnership

The Deutsche Fußball Liga (DFL), the governing body of German professional football leagues has expanded its ‘Together Against Match-Fixing’ programme with sorts data, intelligence and content provider Sportradar Working in partnership with Sportradar, the DFL will expand its integrity workshops programme for Bundesliga syndicated football clubs Seeking to diminish match-fixing factors and dynamics across German football development, the DFL has …

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BetVictor unveils new Guaranteed Bet market on UK & Irish races

Grosvenor Sport

Gibraltar-headquartered bookmaker BetVictor has announced plans to give all customers the opportunity to win up to £500 on every UK & Ireland horse race – irrespective of the grade. As of today, when placing a single bet as normal, customers will be presented with the option of selecting Guaranteed Bet, a new market which will give customers the chance to …

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Marathonbet backs Italian market with ‘short-term’ SS Lazio sponsorship

European online bookmaker Marathonbet has raised eyebrows confirming that it will act as official shirt sponsor of Serie A football club SS Lazio. Marathonbet details that it has secured a fixed short-term sponsorship with Lazio, which will terminate in January 2019 as the Italian government imposes its blanket ban on betting/gambling advertising, sponsorships and marketing across all media and sports …

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SBC’s On The Ball – La Liga plots controversial US growth

With football fans all over the world already enthralled by the club season, this week’s edition of On The Ball looks at some major stories from the business of football. Taking a deeper look at La Liga’s US expansion, as well as some big news from broadcasting. Spanish La Liga seeks stateside expansion In a proposal that could come to …

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STS Poland strengthens broadcasting content by 20,000 events with IMG

Polish bookmaker STS has announced a fresh deal with sports media rights provider IMG to significantly expand its content of ‘broadcast sporting events’ via its website and mobile app. Under the terms of the new deal, which is to run until the end of 2020, the firm is to enhance its offering by approximately 20 thousand sporting events, including streams of football, …

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Content key for Argyll Entertainment in Solihull sponsorship

Argyll Entertainment is to continue its content centric focus through its latest sports sponsorship, with Vanarama National League football club Solihull Moors. The owner and operator of the SportNation.bet and RedZoneSports.bet brands, is to have exclusive access to film the inner workings of the club for the full season, as it becomes official betting partner. Via access to players, management …

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M88 on board with Leicester City as official betting partner

Copyright: moovstock / 123RF Stock Photo

Asian centric online betting and gambling site M88 has agreed a deal with English Premier League outfit Leicester City, that sees the firm become the club’s official betting partner. Under the terms of the deal the company is to leverage the 2015/16 Premiership champions global brand across its marketing activities, as M88, who offers sports betting, casino and slots based …

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Circus.be – The importance of correct brand alignment

Copyright: olegtroino / 123RF Stock Photo

Sports Sponsorship is hardly a new phenomenon, with plenty of industry brands globally aligning themselves with a huge swathe of teams, leagues, individual stars et cetera. One such example is Belgian online casino and sports betting specialists circus.be, with the Ardent Group operated brand containing a number of such examples as part of its own portfolio. Alongside football sponsorships however, …

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