Sport

News about sports business

BetVictor supports continued growth of basketball in Canada

SBC News BetVictor supports continued growth of basketball in Canada

BetVictor has become the official sports betting partner of the Canadian Elite Basketball League (CEBL) for the 2023 season. As the Gibraltar-based, UK-founded operator expands its presence in Ontario and across Canada, the deal will include what the pair have described as a ‘groundbreaking’ sports betting experience for CEBL fans across its broadcasts and media platforms. Samuel Boswell of BetVictor …

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SIS leverages MST partnership for Italian Gallop Derby distribution

SIS expands long-term Maroñas racing deal with sponsorship addition

SIS (Sports Information Services) has enhanced the racing content delivered to its UK and Irish bookmaker partners via its partnership with Media System Technologies (MST). The arrangement centres specifically on the distribution of the Italian Gallop Derby, which this year will run its 140th edition. This will mark the first time British and Irish omnichannel operators will accept fixed-odds bets …

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Novibet books biggest sponsorship to date with Irish Guineas Festival

SBC News Novibet books biggest sponsorship to date with Irish Guineas Festival

Novibet has become the official betting partner of the 2023 Tattersalls Irish Guineas Festival.  Described as the Greek operator’s biggest sponsorship of a horse racing event to date, the festival is set to take place at The Curragh Racecourse in Ireland from 26-28 May. Karl Riley, Novibet’s Ireland Country Manager, commented: “We are delighted to be named as the official …

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BetCity.nl upgrades Vitesse sponsorship for new Eredivisie season

SBC News BetCity.nl upgrades Vitesse sponsorship for new Eredivisie season

BetCity.nl, the flagship Dutch sportsbook property of Entain Plc, has once again enhanced its sponsorship of Eredivisie football club SBV Vitesse Arnhem.  Starting next season, BetCity.nl will become the principal sponsor of Vitesse, moving its brand logo from the back to the front of the club’s shirt. The partnership between BetCity.nl and Vitesse began in January 2022, with the sportsbook …

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EPIC Risk Management: How sport should learn from Ivan Toney’s betting ban

SBC News EPIC Risk Management: How sport should learn from Ivan Toney’s betting ban

In light of Ivan Toney receiving his ban from the FA this week, Ben McGregor, EPIC Risk Management‘s Director of Sports Partnerships, assesses what steps football and its trusted partners can take to ensure players follow betting regulations. Before reflecting on the Brentford and England forward’s eight-month ban and £50,000 fine, the Director highlighted the importance of preluding any discussion …

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Genius Sports and Gemini power predictive analytics for the NCAA

SBC News Genius Sports and Gemini power predictive analytics for the NCAA

Genius Sports linked with Gemini Sports Analytics (GSA) to integrate official National College Athletics Association (NCAA) football and basketball data into the GSA app. Gemini has underlined its aim of making it ‘faster and easier’ for sports organisations to use predictive analytics across recruitment, player development and personnel, as well as health and performance.  As the exclusive supplier of official …

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Betsson to appear on the kit of Argentina’s Racing Club

SBC News Betsson to appear on the kit of Argentina's Racing Club

Betsson is set to appear on the kits of Argentinian football team, Racing Club de Avellaneda, for the 2023-24 season.  The operator’s branding will appear on the upper back of both the men’s and women’s teams next season for all local and international matches.  Betsson Group’s CEO, Jesper Svensson, described the partnership as a solid opportunity to ‘further position the …

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“NASCAR is sitting on potential’ – Tipico’s plan to take the lead in stateside race

SBC News “NASCAR is sitting on potential’ - Tipico’s plan to take the lead in stateside race

The enduring popularity of NASCAR in the US makes the sport increasingly attractive to sponsors, with a growing list of domestic and international operators exploring the space, including established European firms.  Matt Stallknecht, Senior Business Development Executive of German-founded Tipico, discussed with SBC News the sportsbook’s recent deal with Front Row Motorsports (FRM), the potential of NASCAR as a sponsorship …

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Yolo Group partner Southampton names ‘Future of Football’ web3 winners

SBC News Yolo Group partner Southampton names ‘Future of Football’ web3 winners

Southampton FC has announced it is moving forward with Turfcoach and Atom Stars, which won the top prize in the club’s Future of Football programme, an initiative coordinated with betting partner Yolo Group.  Southampton Football Club, along with Sport Republic and Yolo Group, kicked off The Future of Football challenge with 10 web3 and sport tech startups in March of …

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