Sport

News about sports business

Betano boosts Portuguese branding via FC Porto deal

Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …

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Delasport renews duties as lead sponsor of Balkan League basketball 

Delasport has confirmed that it will continue to serve as the principal sponsor of the Balkan International Basketball League (BIBL / Balkan League). The Malta and Sofia-based online sports betting and casino technology supplier became the principal sponsor of the Balkan League in 2020, helping resurrect the basketball league from its COVID-19 2019/2020 season postponement. Established in 2008, the Balkan …

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Parimatch further enhances foothold in English top-flight sports

Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion.  The deals cover offline and digital rights, club merchandise, access to …

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Genius appoints Ian Wray to lead football expansion

Genius Sports has strengthened its leadership team as it seeks to expand its presence in international association football, appointing Ian Wray to oversee this growth strategy. In his new position, Wray will oversee the sports data and technology company’s partnerships with prominent football organisations, such as the English Premier League, Argentine Football Association (AFA) and Mexico’s Liga MX. The new …

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BHA to review +2,000 responses to whip inquiry

The British Horseracing Authority (BHA) has disclosed that it has received over 2,000 responses to its online questionnaire on horse whip practices. The update follows the closure of the initial phase of UK racing’s review of the use of foam-padded whips during races and the improvement of equine welfare.  Feedback submitted by industry stakeholders including riders, breeders, owners and the …

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England women’s football internationals to be broadcast on ITV

Coverage of all England national women’s football team matches will now be broadcast by ITV until 2025 from September onwards. The terrestrial network will provide coverage of all England women’s tournament qualifiers and internationals, including friendly fixtures. Coverage will begin on Friday 17 September for the Lionesses’ FIFA World Cup qualifying match against North Macedonia. ITV now holds the media …

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Betway adds Atletico Madrid to global sponsorship roster  

Betway has announced its biggest Spanish market sponsorship commitment to date, becoming the international betting partner of La Liga champions Club Atletico Madrid.  Securing a two-year agreement, Betway will serve as the international betting partner of Atletico for all territories except Spain and Asia. As of 1 August, Spanish media and sports clubs have observed a blanket ban on betting …

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bwin becomes sponsor of UEFA Europa and Conference Leagues in ground-breaking deal

Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as well as on both tournaments …

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FIA launches #RaceAgaintManipulation in partnership with Sportradar

The Fédération Internationale de l’Automobile (FIA) has announced a new initiative, #RaceAgainstManipulation, in cooperation with long-running partner Sportradar Integrity Services. Under its current agreement with the sports data and integrity company, the FIA has secured the monitoring of international motor racing fixtures using Sportradar’s Fraud Detection System (FDS). The recent enhancement of the relationship with the launch of the RaceAgainstManipulation …

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Betclic secures multi-layer sponsorship of French football

Betclic Group has moved to enhance its brand exposure in its home country’s betting and gaming market, becoming an official partner of the French Football Federation (FFF). The five-year agreement – which is reportedly worth between €5 million and €8 million per year according to French outlet L’Équipe – will see the Bordeaux-based operator serve as an official partner of …

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