Sport

DAZN has expressed interest in showing Premier League games in overseas markets, as the English top-flight nears renegotiation with its current deal coming to an end in the 2024-25 season. The news follows the streaming service’s CFO Darren Waterman discussion with iPaper News, where he suggested that it is ‘only a matter of time’ before Premier League officials fully embrace …

Leicester City’s decision to appoint ex-Manchester City assistant manager Enzo Maresca as their new boss is causing major excitement among football bettors, but data released by bet365 shows that there is also huge support for fellow relegated clubs Leeds United and Southampton in the Championship title race. The three teams that crashed out of the Premier League head the bookmaker’s …

Roobet and the UFC have strengthened ties after the operator’s social casino entity secured a multi-year deal with the mixed martial arts organisation. As a result, Roobet.fun is set to receive ‘significant exposure’ through some of the sport’s biggest events and digital platforms under an official social casino designation. Anthony Brennan, Roobet.fun Co-Founder and Head of Partnerships, said: “Roobet.fun originally …

William Hill has announced that Eric Cantona will head its newly launched marketing and advertising campaign, ‘Who You Got?’. As it makes its debut ahead of the start of the 2023/24 season, Premier League and Manchester United legend Cantona will ‘be at the forefront’ of the above the line (ATL) campaign, as well as its online, digital and social advertising across …

KICK has been named the shirt sleeve sponsor of Everton FC for the upcoming Premier League season. The streaming platform’s logo will debut on the shirt sleeves of the club’s senior men’s team for their pre-season friendly against Sporting Lisbon on 5 August. Everton women’s and Under-21s teams will also sport the KICK brand on their sleeves for the 2023/24 …

Altenar has partnered with WSF Odds to incorporate the Rome-based provider’s goalscorer odds and pre-match player props onto its platform. The sportsbook and igaming software supplier will now be able to offer its customers a ‘wide range of markets’ across football competitions in Europe and America, including goal scorers, team props and player props. Stella Avgoustidi, Account Manager at Altenar, …

The Women’s World Cup is now underway, and bookmakers expect strong engagement with the tournament amid a period of growth for the sport.  However, with backlash against the FA due to the England women’s team not receiving bonuses, questions have been raised about continuing hurdles in the way of the continuing growth of the women’s game. Speaking with SBC News, …

A succession of new partnerships and continuing of long-term client relationships has driven  strong trading performance for BetMakers Technology Group during Q4 of the 2023 financial year. At the close of the three month period ending 30 June 2023, the ASX-listed betting technology supplier declared cash flow of $41m, driven by a 5% quarter-on-quarter increase in cash receipts to AU$24.8m …

EPIC Risk Management has been named the new primary sponsor of Slough FC’s away kit. With the logo of the gambling harm minimisation group displayed on the front of the newly released shirts, it aims to spread awareness of its prevention programmes, strategic advisory and training. Notably, the firm already includes the club’s Manager, Scott Davies, who is a Programme …

Unibet has partnered with Spotlight Sports Group (SSG) as the bookmaker becomes the title sponsor of the Racing Post’s ‘Morning Dash’ preview show throughout the Qatar Goodwood Festival. The programme will be filmed live every morning from 1-5 August and will feature Unibet offers, boosts and ambassadors such as Classic winning trainer Richard Hannon Jnr and multiple Group 1 winning …