Sport

SPFL agrees international media rights deal with Swiss agency

The Scottish Professional Football League (SPFL) has moved swiftly to secure an international media rights agreement with media and marketing agency Infront, following the recent termination of the league’s agreement with MP & Silva. Based in Switzerland, Infront will look to establish new agreements with overseas broadcasters that will allow matches from the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League One …

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Betsson places ‘responsibility & social commitments’ at forefront of its landmark SHL sponsorship

Betsson AB announces its ‘biggest sports sponsorship’ to date, confirming that it has become the ‘lead sponsor and exclusive betting partner’ of the Swedish Hockey League (SHL).   “Betsson is one of the leading gaming companies in the Nordics and its roots go as far back as 1963. As the main sponsor, Betsson, together with SHL, will add to the …

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Betway strengthens German presence with Hannover 96 deal

Online bookmaker Betway has signed a three-year deal to become the official betting partner of German top-tier football club Hannover 96. The sponsorship announcement follows on from the high-profile bookie striking a similar deal with fellow Bundesliga club Fortuna Düsseldorf earlier this week, marking a significant strengthening of the firm’s presence in the German market. Betway has been the principal sponsor of …

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BHA aims to enhance integrity and safety with“one team” focus

British horseracing is to see the evolution of its officiating model from 2019, designed to raise the bar on the sports regulation, in addition to how it handles issues of integrity, safety, welfare and the management of risk on the racecourse. Coming as the result of an extensive consultation process, the new raceday regulatory system was born on the belief …

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HKJC praises mainland links with Conghua Racecourse opening

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The Hong Kong Jockey Club (HKJC) has announced the official opening of its Conghua Racecourse, which it hails as a new era for horse racing, whilst celebrating the close relations between Hong Kong and Guandong. Situated in the Conghua District of Guangzhou, in the Guangdong Province of south-eastern China, Conghua Racecourse provides the mainland with its first “world-class racecourse and …

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Betway ups Bundesliga profile with Fortuna 95

Betway expands its European football sponsorship portfolio, confirming that it has become the official betting partner of Fortuna Dusseldorf. The online bookmaker has secured a three-year partnership arrangement with the North Rhine football club as it makes its return to the Bundesliga. Betway currently services one of the most active betting football marketing portfolios, which includes sponsorship of West Ham …

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Newcastle Racecourse to receive multi-million pound face-lift

The Arena Racing Company (ARC) has revealed a multi-million pound development scheme for Newcastle Racecourse and High Gosforth Park, following on from the success in similar previous work undertaken. Planning to submit its plans for the next stages of its development to Newcastle City Council in Autumn this year, it is hoped the proposals will boost the international prestige of …

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FansUnite reaches partnership deal with Leicester City

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Leicester City Football Club has announced a fresh partnership with Vancouver headquartered FansUnite, whose goal is one of “revolutionising the sports betting industry by harnessing the power of blockchain technology”. Brought on board with The Foxes as an official partner for the 2018/19 season, FansUnite details that it is to launch its sports betting protocol later this year, “with operators …

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Oryx Gaming set to acquired by Breaking Data Corp in €7.5m deal

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GIVEMESPORT owners Breaking Data Corp has revealed plans to make a strategic manoeuvre into the betting and gaming world, via the strategic acquisition of Oryx Gaming for €7.5m. Renaming the firm Bragg Gaming Group upon completion, ex-NetPlay TV Chief Financial Officer Akshay Kumar is set to be brought in to occupy a similar role, as Breaking Data plans to leverage …

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How football’s transformation could impact betting

This season, the entry of Amazon and Eleven Sports has drastically altered the UK’s football broadcasting landscape, something that could have a significant impact on the betting interests of the UK audience. Whilst Amazon’s stake is in the Premier League, it’s spread over just two game rounds and is therefore unlikely to have a major impact on betting patterns. On …

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