Sport

The Paulista Football Federation (FPF) has renewed its sponsorship agreement with Esportes da Sorte for the 2024 edition of Paulistão.  The sports betting platform will continue to be displayed throughout the competition, either inside the stadiums or in the transmission of games.  The Campeonato Paulista Série A1, commonly known as Campeonato Paulista, is the top-flight professional football league in the …

Superbet has formed a partnership with Low6 – a sports gaming technology company. The pair will now deliver Ultimate Squad, which is a free-to-play fantasy game based around the Premier League and Champions League. The new launch is a spin-off of UltimateFan franchise, and will see players issued with ‘packdrops’, which reveal footballers’ and teams’ cards to create lineups for …

As England takes on Spain in the Women’s World Cup final on Sunday, the UKGC has shared findings shedding light on the impact of major sporting events on the betting industry Looking into the men’s version of the global tournament, the group commissioned Yonder to collect data on the gambling activity that took place, as well as what happened after …

DAZN Group has completed the acquisition of American streaming platform, ata football. The deal sees the sports entertainment platform continue to highlight its commitment to, and investment in, women’s football. DAZN has stated that it wants to maximise its status as the ‘home of women’s football’.  Shay Segev, DAZN Group CEO, commented: “DAZN and ata football share the same view …

Unibet has extended its sponsorship of the Unibet Champion Hurdle for a further five years. The race takes place on the Old Course during the opening day of Cheltenham Festival, with only three companies having sponsored it before. The Kindred Group-owned operator has sponsored the race since 2011, seven years as Stan James before Unibet took over in 2018.  Since …

As the Women’s World Cup comes to a close this Sunday, Entain has revealed the ‘exponential growth’ of betting on the competition globally. The interactive entertainment group’s Ladbrokes and Coral brands in the UK recorded that the first three England games saw an average 21% of bets placed by women, compared to 17% in the 2022 Women’s Euros, and 13% …

The Advertising Standards Authority (ASA) has ordered Hillside Sports – the registered name of bet365 – to avoid using ‘a person or character’ with appeal to under-18s after investigating a Twitter advert by the company. bet365 had prompted a video advert posted on the Sky Sports Premier League’s Twitter account which featured then Arsenal midfielder Granit Xhaka. Text in the …

Ryan Thurburn has joined Racecourse Media Group (RMG) senior leadership as its first Chief Product Officer (CPO), bringing with him extensive experience of bookmaking business. The new CPO’s prior roles in betting and gaming have included tenures at high profile omnichannel operators, including a stint as Head of Sportsbook Product at Entain and Head of Product for its Ladbrokes Coral …

OlyBet has been named the official betting operator in Europe for the 2023 Ryder Cup.  Following on from what has been described as a successful partnership between OlyBet Group and the DP World Tour, extending it to Ryder Cup was a ‘natural move’, the Olympic Entertainment Group-owned operator explained. Corey Plummer, Chairman and CEO of OEG and OlyBet Group, stated: …

Ahead of last night’s Premier League opener at Old Trafford, Wolves introduced 6686 Sport as the club’s new sleeve partner. The link-up was originally formed earlier this year, with 6866 Sport also becoming the club’s official Asian betting partner.  The gambling company’s branding has featured on first-team sleeves during pre-season friendlies, in both the home and away kits. Danny Chen, …