Sport

Liverpool FC’s Daniel Sturridge charged with betting breach

Liverpool FC and England international striker Daniel Sturridge has been summoned by FA officials to explain alleged breaches of football’s code of conduct with regards to football betting, an activity strictly prohibited by FA rules. Sturridge (29) is alleged to have breached Rule E8 concerning FA registered professional athletes, managers, coaches, and club staff wagering on football matches, events or …

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bwin renews legacy partnership with Euroleague Basketball

Euroleague, the most prestigious European club basketball competition has confirmed that GVC Holdings online sportsbook subsidiary bwin will continue to serve as the official betting partner for its Greek, Spanish and Italian match-day coverage. Updating the media, Euroleague confirms that bwin has extended its existing partnership for a further three seasons, with the betting brand securing heightened exposure within Greek …

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Chase Carey – Responsibility must drive F1 betting partnerships

Chase Carey, President & Executive Chairman of Formula 1, has personally backed the sport’s decision to align itself with sports betting. Updating stakeholders, Carey insists that F1 governance will monitor wagering activities and sanctioned bookmaker marketing, stating that betting on F1 will be undertaken in a ‘responsible manner’. “With betting obviously we have responsibilities that go with it,” Carey detailed to …

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Ciao! Matchroom Boxing launches Italian property with DAZN & OPI Since 82

Matchroom Boxing and digital broadcasting OTT partner DAZN have expanded their European profiles confirming that they have entered a strategic partnership with Italian boxing promoter OPI Since 82. The combined parties will work together to ‘bring top-flight boxing back to fight fans in Italy’ under the newly formed Matchroom Boxing Italia domain. The partnership aims to host eight marquee boxing events …

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Unibet expects big returns from chess revival

Supporting its sponsorship of the FIDE World Chess Championship held at The College London (9-28 November), Unibet details that it will cater the most comprehensive chess markets inventory for its customers. This August, Unibet marketing confirmed that it had become the first betting operator to sponsor a FIDE championship as Norwegian chess master Magnus Carlsen faces American challenger Fabiano Caruana over a 12-round …

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MGM-GVC’s ‘broad vision’ sees Sportradar confirmed as lead US data supplier

MGM-GVC Interactive LLC, the new US strategic joint venture developed by MGM Resorts and GVC Holdings, has confirmed that it will utilise Sportradar as exclusive data supplier for its US sports betting provisions. The agreement sees Sportradar become the lead data provider for MGM-GVC interactive’s new and existing land-based and digital properties. Updating the market, MGM GVC Interactive’s new Chief …

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BetVictor expands World Snooker ‘Home Nations’ sponsorship

BetVictor continues to expand its brand profile with World Snooker, confirming that it has secured the title sponsorship to two further ‘Home Nations’ events – the Northern Ireland Open and Scottish Open.  The Gibraltar bookmaker expands its existing relationship with World Snooker following the success of its sponsorship of the English Open. The BetVictor Northern Ireland Open will run from November 12 …

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Unibet falls foul with ‘sponsored’ Henderson tweet

The Advertising Standards Authority (ASA) has ruled that a tweet from the account of horseracing trainer Nicky Henderson promoting one of his blogs on Unibet’s content site did not qualify as ‘editorial content’ and should have been marked as a sponsored marketing communication. The tweet, posted on 27 October, stated: “We’re underway with the jumps and my exclusive @unibet blog is now ready …

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Ladbrokes places the Senet Group’s core message at the heart of SPFL sponsorship

Industry-independent watchdog and standards body, The Senet Group has praised Ladbrokes (GVC Holdings) for its commitment to promoting Responsible Gambling through its marquee sponsorship of the Scottish Professional Football League (SPFL). Promoting safer gambling, Ladbrokes marketing confirms that the Senet Group’s ‘When the Fun Stops, Stop’ message will appear across all SPFL players’ shirts for the 2019/20 season. David Macdonald, Sponsorship …

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Turkish Delight! Galatasaray nets Bilyoner as Premium Sports Partner

Galatasaray SK, Turkey’s biggest sports club has confirmed that it has secured a 2-to-3 year sponsorship with Intralot subsidiary Bilyoner Interaktif (Bilyoner.com) becoming its new ‘official betting partner’. Updating the media, Galatasaray Chairman Mustafa Cengiz disclosed that Bilyoner had committed to a 2-year sponsorship agreement set at TRY 8 million per season (€1.3 million) – a new deal valued at …

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