Sport

News about sports business

BHA highlights commitment to welfare in British racing

SBC News BHA highlights commitment to welfare in British racing

The British Horseracing Authority (BHA) has underscored the importance of horse safety in British Racing in its new welfare update. The group outlined that more than £47m has been invested in the last 20 years into veterinary research and education, benefiting all breeds of horses in the country including thoroughbreds. “British Racing is committed to ensuring the welfare of all …

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Mark Wilson, FSB: five key steps in offering a leading horse racing service

SBC News Mark Wilson, FSB: five key steps in offering a leading horse racing service

Ahead of the Cheltenham Festival, Sportsbook and Trading Director Mark Wilson pinpoints five key challenges to be encountered, and highlight how FSB will overcome these as the true horse racing specialists in the sportsbook platform provider space. People The foundation upon which our entire horse racing operation has been built on. Having intuitive, in-house expert knowledge on the sport allows …

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BGC sponsors Leicester Veterans’ Day for second-year running

SBC News BGC sponsors Leicester Veterans’ Day for second-year running

The Betting and Gaming Council (BGC) is sponsoring this year’s Leicester Racecourse Veterans’ Day, which raises vital funds for several military charities. The BGC has lauded the event as another opportunity to give back to the veteran community that has ‘sacrificed so much on behalf of this nation’s safety, security and prosperity’. Furthermore, the organisation will also be sponsoring the …

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PABS and Timeform: ‘Shared commitment to accuracy and integrity make for a natural fit’

SBC News PABS and Timeform: ‘Shared commitment to accuracy and integrity make for a natural fit’

Content and sports betting data supplier PA Betting Services (PABS) recently announced plans to become the official supplier and managing partner of sports data and content provider Timeform’s B2B services. SBC Media spoke exclusively to PA Betting Services Director Eugene Delaney and Timeform Director Sebastian Butterworth about the rationale behind the deal. SBC: What was it about Timeform that made it an attractive …

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BHA & IHRB launch ‘critical’ anti-doping initiative

SBC News BHA & IHRB launch ‘critical’ anti-doping initiative

The Irish Horseracing Regulatory Board (IHRB) and British Horseracing Authority (BHA) have introduced a new equine anti-doping & medication control initiative. The deal sees the pair express their common commitment to the regulation of medicine use and zero tolerance of doping in horse racing on both sides of the Irish Sea, whilst highlighting Out of Competition Testing (OOCT) as a …

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KSA: Decrease in match-fixing reports does not equal safer market

SBC News KSA: Decrease in match-fixing reports does not equal safer market

The Sports Betting Intelligence Unit (SBIU) of the Dutch Gaming Authority Kansspelautoriteit (KSA) has published its latest findings on a number of match-fixing reports received in the period between 19 December, 2022 and 31 December, 2023.  The analysis shows that there have been considerably low numbers of instances of alleged match-fixing incidents, making out a total of 6 reports in …

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German Tote and TPD ‘enrich the sport’ through tracking deal

SBC News German Tote and TPD ‘enrich the sport’ through tracking deal

The German Tote has partnered with Total Performance Data (TPD) for race tracking and data monetisation across all 19 thoroughbred racecourses and several harness tracks in the country. The deal with the horse racing data provider starts at Berlin’s Hoppegarten for the beginning of their Turf season in late March. Meanwhile, TPD is also tasked with providing data feeds and …

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BetUK to appear on Blackburn kit in Newcastle FA Cup clash

SBC News BetUK to appear on Blackburn kit in Newcastle FA Cup clash

BetUK has been named Blackburn Rovers’ sleeve sponsor for tonight’s FA Cup fifth-round match against Newcastle United. Taking place at Ewood Park, the LeoVegas-owned operator’s branding is set to be present on Blackburn’s kit as they play against the Premier League side – broadcast on BBC One and via BBC iPlayer.  Sam Behar, Director of UK, Ireland, and Sponsorships at …

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Betano expands Galo sponsorship to include women’s team

SBC News Betano expands Galo sponsorship to include women’s team

Betano has extended its sponsorship of Clube Atlético Mineiro (Galo) for the upcoming season.  The expanded deal – which originally began in 2021 at the beginning of the club’s successful  campaigns in the Brasileirão, Copa do Brasil and Campeonato Mineiro – will see the gambling brand continue to feature on the front of the first team’s black and white shirts. …

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BoyleSports backs John ‘Shark’ Hanlon ahead of Cheltenham Cup

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BoyleSports has become the official stable partner of Irish racehorse trainer John ‘Shark’ Hanlon. The multi-year collaboration sees the bookmaker gain exclusive access to follow the horse racing hero on his journey to the Cheltenham Gold Cup, as well as several other feature races throughout the 2024/2025 calendar. Sharon McHugh, Head of Communications & Sponsorship, BoyleSports, commented: “In Shark Hanlon …

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