Sport

Sportradar has been named the latest partner of US Soccer in the aim of enhancing the federation’s data and content. In detail, the long-term deal – covering both US and international markets – gives the sports technology company exclusive rights to collect, licence and distribute the sport’s official betting and media data. Meanwhile, Sportradar has also won the exclusive distribution …

The Advertising Standards Authority (ASA) has ruled in favour of William Hill regarding a tweet from the bookmaker which featured former professional footballer Robbie Savage. Posted by William Hill on Twitter – now known as X – in February 2023, the tweet contained a video clip of Savage discussing the prospect of Leeds United being relegated from the Premier League to …

Winbet has renewed its sponsorship of Bulgarian football club, Botev Plovdiv. The bookmaker’s logo will continue to be seen on the official and training kits of the club’s first and second teams, with its branding also placed around the Hristo Botev Stadium and the Nikola Shterev-Starika Sports Complex. Chief Marketing Director of Winbet, Desislava Koleva-Ivanova, stated: “The partnership between Winbet …

Parimatch has renewed its sponsorship deal with Championship side Leicester City FC. The sports betting brand – managed by Gibraltar-based online gambling operator BVGroup – will obtain branding on pitch-side LED advertising boards, hospitality sponsorship, interview backdrops at the King Power Stadium, website banners, as well as online and offline advertising rights.  Filip Pirozenok, Head of Parimatch in the UK, …

The Paulista Football Federation (FPF) has renewed its sponsorship agreement with Esportes da Sorte for the 2024 edition of Paulistão.  The sports betting platform will continue to be displayed throughout the competition, either inside the stadiums or in the transmission of games.  The Campeonato Paulista Série A1, commonly known as Campeonato Paulista, is the top-flight professional football league in the …

Superbet has formed a partnership with Low6 – a sports gaming technology company. The pair will now deliver Ultimate Squad, which is a free-to-play fantasy game based around the Premier League and Champions League. The new launch is a spin-off of UltimateFan franchise, and will see players issued with ‘packdrops’, which reveal footballers’ and teams’ cards to create lineups for …

As England takes on Spain in the Women’s World Cup final on Sunday, the UKGC has shared findings shedding light on the impact of major sporting events on the betting industry Looking into the men’s version of the global tournament, the group commissioned Yonder to collect data on the gambling activity that took place, as well as what happened after …

DAZN Group has completed the acquisition of American streaming platform, ata football. The deal sees the sports entertainment platform continue to highlight its commitment to, and investment in, women’s football. DAZN has stated that it wants to maximise its status as the ‘home of women’s football’.  Shay Segev, DAZN Group CEO, commented: “DAZN and ata football share the same view …

Unibet has extended its sponsorship of the Unibet Champion Hurdle for a further five years. The race takes place on the Old Course during the opening day of Cheltenham Festival, with only three companies having sponsored it before. The Kindred Group-owned operator has sponsored the race since 2011, seven years as Stan James before Unibet took over in 2018.  Since …

As the Women’s World Cup comes to a close this Sunday, Entain has revealed the ‘exponential growth’ of betting on the competition globally. The interactive entertainment group’s Ladbrokes and Coral brands in the UK recorded that the first three England games saw an average 21% of bets placed by women, compared to 17% in the 2022 Women’s Euros, and 13% …