STS has entered into a partnership with Polish volleyball team, Grupa Azoty ZAKSA Kędzierzyn-Koźle. The Polish bookmaker becomes the official club sponsor of the three-time Champions League winners, under a contract spanning three years. STS’s logo is set to appear on the front of the league shirts, as well as on LED banners, sponsor walls and other display elements of …
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Aldo Comi: Football can gain advanced AI techniques from betting experts
As an industry that is always on the lookout for new technological innovations, betting has kept a close eye on Artificial Intelligence (AI) developments in recent years. The potential of the technology is a regular talking point among stakeholders, examining how it can benefit in commercial aspects as well as for player protection. Aldo Comi, CEO of football analytics provider …
Read More »Genius Sports creates data and live video feeds for Pickleball fans
The Professional Pickleball Association (PPA) Tour, through its partnership with Genius Sports, is now allowing sportsbooks to offer official data-powered markets and live video feeds. The London-founded sports technology company will provide data and live video feeds to all participating sportsbooks and other online vendors, allowing bettors to engage with events in the sport in real time. Sean Conroy, Executive …
Read More »Sky Bet’s Steve Birch ‘proud’ of RG focus in EFL partnership
Sky Betting and Gaming’s Chief Commercial Officer (CCO) doubled down on the responsible and safer gambling commitments of the firm’s partnership with the EFL this week, with the 2023/24 season well underway. Steve Birch, who has held the CCO role at the Flutter Entertainment betting brand since June 2022, referenced the government White Paper as he reflected on Sky Bet’s …
Read More »JACKS.NL takes ‘close association with racing’ to Dutch Grand Prix
JACKS.NL has announced a deal to become a main sponsor of the Formula 1 Heineken Dutch Grand Prix. The gambling company – part of the JVH Gaming & Entertainment Group – now commits to the racing competition from 2024 onwards, joining the ranks of previous main sponsors such as Pon, Heineken, Radio 538 and Jumbo. Eric Olders, Chairman of the …
Read More »Sportsbet.io to ‘push boundaries’ in Newcastle United partnership
Sportsbet.io has announced a new multi-year partnership with Newcastle United. The online sports technology and betting platform – owned by Yolo Group – will work with the club to create content and incentives that will ‘benefit fans in territories around the world’. Tim Heath, Founder of Yolo Group, commented: “This partnership represents an incredible opportunity to connect with fans not …
Read More »‘No suspicious bets’ during Women’s World Cup in FIFA report
FIFA’s Integrity Task Force has announced that it successfully concluded its evaluation of the Women’s World Cup. Commissioned to monitor the competition and all connected gambling activities, there were zero red flags related to suspicious behaviour such as match-manipulation attempts or other similar threats within its 64 matches played across Australia and New Zealand. The betting integrity watchdog utilised a …
Read More »Sportradar to distribute betting and media data for US Soccer
Sportradar has been named the latest partner of US Soccer in the aim of enhancing the federation’s data and content. In detail, the long-term deal – covering both US and international markets – gives the sports technology company exclusive rights to collect, licence and distribute the sport’s official betting and media data. Meanwhile, Sportradar has also won the exclusive distribution …
Read More »ASA reiterates green light for retired players in William Hill ruling
The Advertising Standards Authority (ASA) has ruled in favour of William Hill regarding a tweet from the bookmaker which featured former professional footballer Robbie Savage. Posted by William Hill on Twitter – now known as X – in February 2023, the tweet contained a video clip of Savage discussing the prospect of Leeds United being relegated from the Premier League to …
Read More »Winbet renews front-of-shirt sponsorship at Botev Plovdiv
Winbet has renewed its sponsorship of Bulgarian football club, Botev Plovdiv. The bookmaker’s logo will continue to be seen on the official and training kits of the club’s first and second teams, with its branding also placed around the Hristo Botev Stadium and the Nikola Shterev-Starika Sports Complex. Chief Marketing Director of Winbet, Desislava Koleva-Ivanova, stated: “The partnership between Winbet …
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