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News about sports business

STS sponsors Polish volleyball Champions League winners

SBC News STS sponsors Polish volleyball Champions League winners

STS has entered into a partnership with Polish volleyball team, Grupa Azoty ZAKSA Kędzierzyn-Koźle.  The Polish bookmaker becomes the official club sponsor of the three-time Champions League winners, under a contract spanning three years. STS’s logo is set to appear on the front of the league shirts, as well as on LED banners, sponsor walls and other display elements of …

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Aldo Comi: Football can gain advanced AI techniques from betting experts

SBC News Aldo Comi: Football can gain advanced AI techniques from betting experts

As an industry that is always on the lookout for new technological innovations, betting has kept a close eye on Artificial Intelligence (AI) developments in recent years.  The potential of the technology is a regular talking point among stakeholders, examining how it can benefit in commercial aspects as well as for player protection. Aldo Comi, CEO of football analytics provider …

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Genius Sports creates data and live video feeds for Pickleball fans

SBC News Genius Sports creates data and live video feeds for Pickleball fans

The Professional Pickleball Association (PPA) Tour, through its partnership with Genius Sports, is now allowing sportsbooks to offer official data-powered markets and live video feeds. The London-founded sports technology company will provide data and live video feeds to all participating sportsbooks and other online vendors, allowing bettors to engage with events in the sport in real time. Sean Conroy, Executive …

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Sky Bet’s Steve Birch ‘proud’ of RG focus in EFL partnership

EFL

Sky Betting and Gaming’s Chief Commercial Officer (CCO) doubled down on the responsible and safer gambling commitments of the firm’s partnership with the EFL this week, with the 2023/24 season well underway. Steve Birch, who has held the CCO role at the Flutter Entertainment betting brand since June 2022, referenced the government White Paper as he reflected on Sky Bet’s …

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Sportsbet.io to ‘push boundaries’ in Newcastle United partnership

SBC News Sportsbet.io to ‘push boundaries’ in Newcastle United partnership

Sportsbet.io has announced a new multi-year partnership with Newcastle United. The online sports technology and betting platform – owned by Yolo Group – will work with the club to create content and incentives that will ‘benefit fans in territories around the world’. Tim Heath, Founder of Yolo Group, commented: “This partnership represents an incredible opportunity to connect with fans not …

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‘No suspicious bets’ during Women’s World Cup in FIFA report

SBC News ‘No suspicious bets’ during Women’s World Cup in FIFA report

FIFA’s Integrity Task Force has announced that it successfully concluded its evaluation of the Women’s World Cup.  Commissioned to monitor the competition and all connected gambling activities, there were zero red flags related to suspicious behaviour such as match-manipulation attempts or other similar threats within its 64 matches played across Australia and New Zealand.  The betting integrity watchdog utilised a …

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Sportradar to distribute betting and media data for US Soccer

SBC News Sportradar to distribute betting and media data for US Soccer

Sportradar has been named the latest partner of US Soccer in the aim of enhancing the federation’s data and content. In detail, the long-term deal – covering both US and international markets – gives the sports technology company exclusive rights to collect, licence and distribute the sport’s official betting and media data. Meanwhile, Sportradar has also won the exclusive distribution …

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ASA reiterates green light for retired players in William Hill ruling

William Hill

The Advertising Standards Authority (ASA) has ruled in favour of William Hill regarding a tweet from the bookmaker which featured former professional footballer Robbie Savage. Posted by William Hill on Twitter – now known as X – in February 2023, the tweet contained a video clip of Savage discussing the prospect of Leeds United being relegated from the Premier League to …

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Winbet renews front-of-shirt sponsorship at Botev Plovdiv

SBC News Winbet renews front-of-shirt sponsorship at Botev Plovdiv

Winbet has renewed its sponsorship of Bulgarian football club, Botev Plovdiv. The bookmaker’s logo will continue to be seen on the official and training kits of the club’s first and second teams, with its branding also placed around the Hristo Botev Stadium and the Nikola Shterev-Starika Sports Complex. Chief Marketing Director of Winbet, Desislava Koleva-Ivanova, stated: “The partnership between Winbet …

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