Sport

Specialist racing bookmaker, Black Type has announced the appointment of Dual-Grade One winning trainer Ben Pauling as its official ambassador for the 2018/2019 National Hunt season. Confirming, Pauling as new ambassador, Black Type marketing details that it has secured one of UK racing’s most promising and talented trainers, who will be providing unique insights and in-depth content on UK National …

For its new football sponsorship, the Custom Group has chosen to partner with sports marketing agency Infront, a firm that manages a portfolio of international agencies and is specialises in sports sponsorships, event management, media rights distribution and production. Already sponsoring MotoGP and volleyball with LCR Honda and Top Volley Latina respectively, the group is aiming to increase its brand …

Sports data, content and media rights distributor Sportradar has announced the launch of its revamped ‘next-level’ OTT solution at the Sportel Monaco sports media convention. The technology firm has developed a new engine which seamlessly connects its wide range of sports data with video capability within clients’ multiple distribution channels. Sportradar was one of the first technology firms to offer …

Celtic Football Club will make its first foray into motorcycle racing at next month’s Macau Motorcycle Grand Prix, having joined forces with international road race winners Dafabet Devitt Racing. Both the seven-in-a-row Scottish champions and the multiple Isle of Man TT-winning race team are sponsored by online betting company Dafabet, and will use the event to promote the Glasgow club …

Sportradar has published its official response to last April’s ‘Independent Review of Integrity in Tennis’ commissioned by the ‘Tennis Integrity Unit’ (TIU) representing pro tennis’ governing bodies the WTA, ATP and the ITF. In its response Sportradar supports the majority of the independent panel’s recommendations, however, the leading sports data firm outlines its concerns ‘in relation to the recommendation regarding …

Racecourse Media Group (RMG) has announced an alliance with Sports Information Services (SIS) and Perform, for the European distribution of Australian horse racing. Set to be shown exclusively across the continent’s betting shops, as well as via online operators and Racing UK, RMG is the chosen distribution partner of Melbourne Racing Club (MRC) and Thoroughbred Racing South Australia (TRSA). As …

This week’s 6 of the Best comes from Ben Cronin, Head of Content Marketing at Pinnacle. Continue reading to discover who was an unlikely hero in the Hammers’ Premier League return, which iconic film director never disappoints and who triumphed in a favourite album dilemma. Best Holiday I would like to be able to recall some great tales of adventure …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at new plans from to level the playing field in Dutch football, as well a new betting partner for one of Italy’s top clubs. Eredivisie big guns to spread wealth In a bid to strengthen …

Further to announcing its new social responsibility commitments, FTSE100 betting group GVC Holdings today launches its new ‘Community Programme’, focusing on increasing funding to UK sports and social initiatives. Launched at a Parliamentary reception attended by Baroness Tanni Grey-Thompson, GVC governance outlined the key objectives of its Community Programme working alongside charity SportsAid. Moving forward, the FTSE enterprise seeks to …

At The Races (ATR) and Sky Sports Racing are to be the new exclusive, non-terrestrial, broadcast home of Hong Kong racing in the United Kingdom and Ireland until July 2022, it has been revealed today. Revealed by ATR and The Hong Kong Jockey Club (HKJC), who have overseen racing in the territory since 1984, it’s to see a record £120m …