Sport

Supporting its sponsorship of the FIDE World Chess Championship held at The College London (9-28 November), Unibet details that it will cater the most comprehensive chess markets inventory for its customers. This August, Unibet marketing confirmed that it had become the first betting operator to sponsor a FIDE championship as Norwegian chess master Magnus Carlsen faces American challenger Fabiano Caruana over a 12-round …

MGM-GVC Interactive LLC, the new US strategic joint venture developed by MGM Resorts and GVC Holdings, has confirmed that it will utilise Sportradar as exclusive data supplier for its US sports betting provisions. The agreement sees Sportradar become the lead data provider for MGM-GVC interactive’s new and existing land-based and digital properties. Updating the market, MGM GVC Interactive’s new Chief …

BetVictor continues to expand its brand profile with World Snooker, confirming that it has secured the title sponsorship to two further ‘Home Nations’ events – the Northern Ireland Open and Scottish Open.  The Gibraltar bookmaker expands its existing relationship with World Snooker following the success of its sponsorship of the English Open. The BetVictor Northern Ireland Open will run from November 12 …

The Advertising Standards Authority (ASA) has ruled that a tweet from the account of horseracing trainer Nicky Henderson promoting one of his blogs on Unibet’s content site did not qualify as ‘editorial content’ and should have been marked as a sponsored marketing communication. The tweet, posted on 27 October, stated: “We’re underway with the jumps and my exclusive @unibet blog is now ready …

Industry-independent watchdog and standards body, The Senet Group has praised Ladbrokes (GVC Holdings) for its commitment to promoting Responsible Gambling through its marquee sponsorship of the Scottish Professional Football League (SPFL). Promoting safer gambling, Ladbrokes marketing confirms that the Senet Group’s ‘When the Fun Stops, Stop’ message will appear across all SPFL players’ shirts for the 2019/20 season. David Macdonald, Sponsorship …

Galatasaray SK, Turkey’s biggest sports club has confirmed that it has secured a 2-to-3 year sponsorship with Intralot subsidiary Bilyoner Interaktif (Bilyoner.com) becoming its new ‘official betting partner’. Updating the media, Galatasaray Chairman Mustafa Cengiz disclosed that Bilyoner had committed to a 2-year sponsorship agreement set at TRY 8 million per season (€1.3 million) – a new deal valued at …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at two possible destinations for the 2021 Champions League final, as well as a new partnership for Kylian Mbappé. Munich and St Petersburg in the running to host the 2021 Champions League final Uefa has …

The governance of the British Darts Organisation (BDO) has confirmed the appointment of Eurosport as its primary broadcast partner. Updating stakeholders, BDO informs that it has agreed to an extensive three-year partnership with Discovery Inc’s Eurosport channel, which has previously broadcast BDO syndicated competitions. Today’s announcement sees the BDO end concerns that the governing body would not have a TV …

Working alongside Spanish gambling regulator DGOJ, La Liga’s integrity unit has reported 39 suspicious betting alerts during the 2017/18 Spanish football season, which resulted in nine criminal court cases prosecuting match-fixing offences. This week, La Liga and DGOJ officials presented Spanish media, with the results of their working collaboration on maintaining Spanish football’s integrity against corruption and match-fixing. For season …

Specialist racing bookmaker, Black Type has announced the appointment of Dual-Grade One winning trainer Ben Pauling as its official ambassador for the 2018/2019 National Hunt season. Confirming, Pauling as new ambassador, Black Type marketing details that it has secured one of UK racing’s most promising and talented trainers, who will be providing unique insights and in-depth content on UK National …