Sport

News about sports business

NSWL gets global ESPN treatment

SBC News NSWL gets global ESPN treatment

The National Women’s Soccer League (NWSL) will now be broadcast to a global audience following ESPN acquiring it’s worldwide broadcasting rights. The broadcaster already holds the national rights to the competition, with this new announcement allowing ESPN to stream upcoming fixtures across it’s platforms such as it’s ‘ESPN Player’. Scott Guglielmino, Senior Vice President, Programming and Acquisitions, ESPN commented on …

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LeoVegas signs first German betting partnership with Bochum

SBC News LeoVegas signs first German betting partnership with Bochum

VfL Bochum 1848 of the 2. Bundesliga has become the first German betting partner of Stockholm based operator LeoVegas. The deal, which has been signed on an initial two year basis, will see LeoVegas Sport take over from Sportwetten.de as official betting partner of the second division club. Hardy Eberle, LeoVegas’ country manager for Germany, commented: “We are proud to accompany such an …

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Betfred underlines Spanish commitment by sponsoring RCD Mallorca

SBC News Betfred underlines Spanish commitment by sponsoring RCD Mallorca

Betfred has become the latest UK betting incumbent to expand its Spanish football profile, after striking a two-season shirt sponsorship deal with La Liga football club RCD Mallorca. The bookmaker confirmed its first-ever non-UK sponsorship by securing a partnership with the Balearian football club – facilitated by Sportradar’s marketing solution ad:s – ahead of the start of this season’s La Liga …

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FanDuel lands home-run MLB partnership

SBC News FanDuel lands home-run MLB partnership

Major League Baseball (MLB) has announced it has struck a deal with fantasy sports provider and sportsbook operator FanDuel to become the league’s official gaming partner.  The multi-year deal authorises FanDuel to use official MLB data, as well as granting the company access to use the logos of both the team and the league across its online sports betting products …

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InsiderSport: On The Ball – Sterling, MLS and UEFA

SBC News InsiderSport: On The Ball – Sterling, MLS and UEFA

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at MLS expansions and the latest in La Liga broadcasting. ITV continues successful La Liga partnership A last minute deal struck between ITV and La Liga will see the British broadcaster televise the opening game …

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Betfred deepens commitment to rugby with Women’s Super League

SBC News Betfred deepens commitment to rugby with Women’s Super League

Betfred has strengthened its support for UK rugby, extending its sponsorship of Rugby League to include the women’s game for the first time, as the inaugural title partner of the burgeoning Women’s Super League (WSL). The newly announced deal will run alongside the recent extension of the Betfred Super League partnership until the end of the 2021 season – and sets up a …

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Acting Premier League chief executive claims betting attracts viewers 

SBC News Acting Premier League chief executive claims betting attracts viewers 

Richard Masters, Interim Chief Executive of the Premier League, has told BBC Sports’ Dan Roan that he believes betting attracts people to football and has in turn become part of the game.  The revelation comes shortly after Wayne Rooney’s controversial transfer to Derby County, involving betting company 32Red, which concluded with the former England captain being given the number 32 …

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Football integrity trio reports suspicious betting decrease

SBC News Football integrity trio reports suspicious betting decrease

The ‘Global Football Report 2019’, released today by the working partnership of Stats Perform’s integrity unit, Starlizard Integrity Services and TXODDS, found that matches identified as having suspicious betting patterns decreased from 397 to 377 in the last year.  The report, which aims to provide stakeholders of the sports integrity community with an informative overview of current trends related to suspicious football …

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FA charges Huddersfield Town with misconduct

SBC News FA charges Huddersfield Town with misconduct

EFL Championship side Huddersfield Town has been charged with misconduct by the Football Association (FA) following the release of its hoax ‘Paddy Power sash kit’.  The charge is centred around a publicity stunt featuring the North Yorkshire side and the Irish bookmaker. The stunt, which saw the release of an unregulated ‘sash’ styled kit, featured a prominent Paddy Power logo printed …

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Oddschecker reports Premier League related mobile growth

SBC News Oddschecker reports Premier League related mobile growth

Oddschecker, a sport’s betting affiliate and media portal, has revealed that mobile traffic has steadily increased over the last three years in regards to Premier League pageviews.  The site, which also provides information about bets as well as an odds comparison service, accounted that 32.5% of all total pageviews during the 2016/17 Premier League campaign were as a result of …

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