Sport

News about sports business

Betfred deepens commitment to rugby with Women’s Super League

SBC News Betfred deepens commitment to rugby with Women’s Super League

Betfred has strengthened its support for UK rugby, extending its sponsorship of Rugby League to include the women’s game for the first time, as the inaugural title partner of the burgeoning Women’s Super League (WSL). The newly announced deal will run alongside the recent extension of the Betfred Super League partnership until the end of the 2021 season – and sets up a …

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Acting Premier League chief executive claims betting attracts viewers 

SBC News Acting Premier League chief executive claims betting attracts viewers 

Richard Masters, Interim Chief Executive of the Premier League, has told BBC Sports’ Dan Roan that he believes betting attracts people to football and has in turn become part of the game.  The revelation comes shortly after Wayne Rooney’s controversial transfer to Derby County, involving betting company 32Red, which concluded with the former England captain being given the number 32 …

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Football integrity trio reports suspicious betting decrease

SBC News Football integrity trio reports suspicious betting decrease

The ‘Global Football Report 2019’, released today by the working partnership of Stats Perform’s integrity unit, Starlizard Integrity Services and TXODDS, found that matches identified as having suspicious betting patterns decreased from 397 to 377 in the last year.  The report, which aims to provide stakeholders of the sports integrity community with an informative overview of current trends related to suspicious football …

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FA charges Huddersfield Town with misconduct

SBC News FA charges Huddersfield Town with misconduct

EFL Championship side Huddersfield Town has been charged with misconduct by the Football Association (FA) following the release of its hoax ‘Paddy Power sash kit’.  The charge is centred around a publicity stunt featuring the North Yorkshire side and the Irish bookmaker. The stunt, which saw the release of an unregulated ‘sash’ styled kit, featured a prominent Paddy Power logo printed …

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Oddschecker reports Premier League related mobile growth

SBC News Oddschecker reports Premier League related mobile growth

Oddschecker, a sport’s betting affiliate and media portal, has revealed that mobile traffic has steadily increased over the last three years in regards to Premier League pageviews.  The site, which also provides information about bets as well as an odds comparison service, accounted that 32.5% of all total pageviews during the 2016/17 Premier League campaign were as a result of …

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Video disruptor WSC Sports secures $23m funding round

SBC News Video disruptor WSC Sports secures $23m funding round

Israel based WSC Sports an enterprise seeking to dominate sports video content and distribution through the development of its AI-powered platform, has announced that it has secured $23 million (€20 million) in Series C funding. The WSC Sports platform is able to analyse live match broadcasts, identifying event highlights that can be quickly customized into short-form video-clips enabling the fastest …

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Racing tech trio launches AllSported trading solution

SBC News Racing tech trio launches AllSported trading solution

As disclosed this week, the triumvirate of racing stakeholders, Racing Post, TXODDS and Banach Technologies have today launched new trading solution ‘AllSported’, a joint-venture seeking to optimise all bookmaker racing markets. The three-way venture will see the companies combine their expert competencies and knowledge of horseracing, seeking to deliver the industry’s best-in-class trading solution for bookmaker clients. The AllSported ‘made-to-measure’ …

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Integrity task force concludes with no cases of manipulation

SBC News Integrity task force concludes with no cases of manipulation

The FIFA integrity task force, which was set up to monitor this summer’s Women’s World Cup, has concluded there was no suspicion of match manipulation at the tournament.  The task force was formed to support FIFA in addressing any integrity-related concerns and has been deemed a success despite betting turnover during the competition being found to be an estimated 14 …

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FavBet signs Ivan Rakitic as official brand ambassador

SBC News FavBet signs Ivan Rakitic as official brand ambassador

FC Barcelona and Croatian international midfielder Ivan Rakitic has been unveiled as the official brand ambassador of the Ukrainian-based FavBet. The World Cup runner-up has signed a two-year deal with the sportsbook which is expected to cover both online and offline marketing campaigns.  FavBet’s Chief Marketing Officer Nik Rudenko said: “Ivan Rakitic is one of the most sought-after footballers in …

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VFL Wolfsburg unveils Interwetten signing 

SBC News VFL Wolfsburg unveils Interwetten signing 

Bundesliga giants VFL Wolfsburg has unveiled its latest partnership with online gambling operator Interwetten.  The deal, which comes into effect as from the start of the upcoming 2019/20 campaign will see Interwetten serve as the team’s official sports betting partner. Interwetten managing director, Dominik Beier, commented on the partnership: “Sport is an essential driving force for us and one that …

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