Sport

DraftKings has announced a marketing partnership which sees it become the exclusive official sports betting and daily fantasy sports partner of the NY Knicks, NY Rangers and Madison Square Garden (MSG).  As a result, the agreement will see DraftKings benefit from premier brand integration access across MSG’s assets, including digital platforms, in-game promotion and out-of-home signage. Ron Skotarczak, EVP Marketing Partnerships …

Online sports betting operator MansionBet has announced the expansion of its current horse racing sponsorships into Ireland for 2020 with Horse Racing Ireland (HRI). As a result of the deal, the Gibraltar-based operator is now set to sponsor over 60 events throughout the UK & Ireland, including Doncaster, Newmarket, Newbury, Cork, Naas and Fairyhouse. Dana Bocker, Head of Integrated Marketing at Mansion, …

Wager, the peer-to-peer betting start-up that launched in August, is the latest incumbent attempting to overcome the industry’s ‘social wagering conundrum’. Introduced in conjunction with the kick off of the 2019/20 Premier League season, Wager has since seen some development in its short lifespan including the introduction of a marketing campaign, specialised markets, head-to-head profiles and referral schemes.  With Wager’s …

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world.  This tenth edition looks at October and more specifically at Digitain targetting the ‘Netflix Experience’, the lessons to be learnt from SportPesa’s Kenyan withdrawal, the doubts surrounding the IRP tennis data findings and the ‘once in …

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world.  This ninth edition looks at September and more specifically at how the right technology can boost a sportsbook offering, the rise of sports data partnerships, how sports betting is influencing affiliate marketing and a review …

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world.  This eighth edition looks at August and more specifically at how operators focused on payments can provide the best experience, the threats faced by betting businesses, the next step for US sports betting and the …

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world.  This sixth edition looks at June and more specifically at the AFCON boost for African sportsbooks, how data changed sports leagues, the importance of both technology and human expertise and Campeón Gaming Partners’ move to …

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world.  This fifth edition looks at May and more specifically at key improvements needed in horseracing, the mobile betting preference of customers, 1xBet’s entry into the US market and Golden Race’s African success.  HBF survey highlights …