As the world comes to terms with the continually evolving threat of COVID-19, SBC focuses on how the outbreak is having a significant impact on sporting events across the globe. Football Following the UK Government’s decision not to ban major gatherings, in spite of much criticism, the English Premier League seemed intent on continuing to play out the fixture list …
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Sports data and content supplier Sportradar has strengthened its Formula 1 offering with the introduction of live in-race betting markets, which will make pre-race and in-race markets available to operators. As F1’s official exclusive data provider, Sportradar will roll out the new markets at Melbourne this weekend. The deal includes live data being taken directly from the track on a …
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Platform provider Digitain has revealed that it has gained exclusive betting rights with the Table Football Federation of Armenia to provide real-time odds in a series of table football tournaments, making the agreement the first of its kind for the sport. The competition, which is being trialed by Digitain, will feature a total of 400 matches during the week-long process, …
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Entering a new decade, industry leadership faces the challenge of developing stronger consumer propositions and engaging products, as the sector hits its ‘peak betting phase’. The industry’s 2020 agenda began with UKGC Chief Executive Neil McArthur outlining concerns that the industry’s consumer confidence had ‘reached its lowest ebb’, whilst participation shrinks. Amid these prominent concerns, Generation-Z enters working life as …
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Seeking to deliver the best Cheltenham 2020 insights and engagement for punters, next week the Betfair Exchange will broadcast ‘Racing Post Live’ across all its digital platforms. Racing Post Live is a new interactive show developed by the rebranded Spotlight Sports Group, covering all major horseracing festivals throughout the calendar year. Hosted exclusively on the Betfair platforms, the show will see …
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Resurrected DACH region online bookmaker mybet has secured its first major sports sponsorship after becoming a ‘digital partner’ of Deutsche Eishockey Liga (DEL) – Germany’s top tier of professional ice hockey. The sponsorship has been revealed as the Deutsche Eishockey reaches its play-off knockout phase, in which mybet will have prominent coverage across the league’s digital platforms and social media profiles. …
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The UK Tote Group, Jockey Club Racecourses and Britbet have agreed that the new ‘Tote Guarantee’ will be made available to punters at next week’s Cheltenham Festival. The Tote Guarantee will ensure that The Tote will at least match the industry Starting Price (SP), with the chance to exceed the SP if the pool price is bigger on all win …
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Bookmakers have reported that US political markets are radically changing ahead of tonight’s crucial Super Tuesday vote, in which 14 states will cast their official nominations to lead the Democratic Party’s US 2020 Presidential campaign. This afternoon, Betfair reported that frantic trading on its Exchange has seen former Vice President Joe Biden overtake Bernie Sanders. The campaign for Biden, who …
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Polish bookmaker STS has announced an extension to its agreement with Futsal Ekstraklasa, furthering the firm’s national league portfolio. As part of the sponsorship deal, Poland’s premier Futsal competition will continue to have STS as an official bookmaker until June 2022. STS is also actively involved with all 14 PlusLiga teams through various marketing and sponsorship campaigns. In a statement, …
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Leading sports OTT streaming platform DAZN will launch its services within the UK this May, seeking to disrupt the status quo of UK sports broadcasting. Closing Monday 2 March trading, DAZN published a statement detailing the firm’s next phase of growth in which the OTT platform will enlarge its presence within 200 countries. A UK debut is reportedly top of the …
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