Sport

News about sports business

BoyleSports bets big on PDC darts raising its UK profile

SBC News BoyleSports bets big on PDC darts raising its UK profile

BoyleSports has confirmed that it will maintain title sponsorship of the PDC’s ‘Grand Slam of Darts’ tournament set for its November showcase at Wolverhampton’s Civic Hall (14-22 November).  The Irish bookmaker will continue to serve as title sponsor of the 32-player event – which this year will feature reigning champion Gerwyn Price who defends his title against a world-class field …

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Parimatch nets highest Serie A coverage with Juventus

SBC News Parimatch nets highest Serie A coverage with Juventus

Parimatch has been revealed as Juventus’ official betting partner for the upcoming season with the deal expected to create ‘unparalleled entertainment experiences that resonate and inspire’. According to Juventus’ chief revenue officer, Giorgio Ricci, Parimatch will have a brand presence on TV broadcasts outside of Italy following the implementation of a new digital overlay that has been fitted to the …

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Sportsbet.io signs official betting partnership with Arsenal

Arsenal - File photo dated 01-08-2020 of Arsenal's Pierre-Emerick Aubameyang

Sportsbet.io, part of the Coingaming Group, has secured a three-year official betting partnership with three-time Premier League (PL) winners Arsenal FC. Sportsbet.io, already a shirt sponsor for fellow PL team Southampton FC, is a sportsbook combining “cutting-edge technology with cryptocurrency expertise”. This latest partnership will focus on creating exclusive experiences to reward Arsenal’s large global fanbase and Sportsbet.io customers. The …

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W88 remains as Leicester City betting partner for 2020/21 campaign

Copyright: moovstock / 123RF Stock Photo

W88 has renewed its deal with Leicester City Football Club meaning that the Asian betting company will continue as the Premier League side’s official betting partner for the 2020/21 campaign.  As a result of the renewal, W88 will continue to gain brand exposure during Leicester City match days via the club’s pitch-side LED advertising boards. Moreover, the firm will be …

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Toals upgrades NI shops to Racing Post BSD systems

SBC News Toals upgrades NI shops to Racing Post BSD systems

Northern Irish bookmaker Toals has confirmed plans to ‘accelerate its print-to-digital transition’ by upgrading its betting shop displays (BSD) to Racing Post Digital systems.  The upgrade will see all Toals NI betting shops fitted with Racing Post’s interactive touchscreen displays, offering customers in-depth and accurate data, information and content across all sports and horseracing fixtures (UK and international). Further in-store …

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CampoBet becomes official sponsor of Champions Hockey League in Sweden

SBC News CampoBet becomes official sponsor of Champions Hockey League in Sweden

CampoBet has been named the exclusive sponsor of the Champions Hockey League (CHL) in Sweden after securing a three year deal with one of ice hockey’s most watched tournaments. As a result of the deal, CampoBet’s logo will appear on rink boards and media backdrops in Sweden during the television broadcasts during the 2020-21 season.  Moreover, the betting operators branding …

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NFL names 888sport as UK betting partner

SBC News NFL names 888sport as UK betting partner

888sport has scored a first-of-its-kind partnership with the National Football League (NFL), making the gambling company the NFL’s first ever official sports betting partner in the UK & Ireland. As part of the deal, 888sport has also become the official sports betting partner of the Super Bowl and the official sports betting partner of the NFL London Games during the …

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Inside Edge: Record-seeking Salah and La Liga market misconception

Salah - 25.08.2020, Red Bull Arena, Salzburg, AUT, Testspiel, FC Red Bull Salzburg vs FC Liverpool, im Bild Mohamed Salah FC Liverpool // during Friendly Football Match between FC Red Bull Salzburg and FC Liverpool at the Red Bull Arena in Salzburg, Austria on 2020/08/25. **** ONLY GERFRAITAESPSUISSEGBR **** Salzburg *** 25 08 2020, Red Bull Arena, Salzburg, AUT, Test match, FC Red Bull Salzburg vs FC Liverpool, in the picture Mohamed Salah FC Liverpool during Friendly Football Match between FC Red Bull Salzburg and FC Liverpool at the Red Bull Arena in Salzburg, Austria on 2020 08 25 ONLY GER FRA ITA ESP SUISSE GBR Salzburg EP_fei.

Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, we check on Mo Salah’s pursuit of Teddy Sheringham’s opening day scoring record and the chances of a fast Premier League start for the promoted teams, before addressing the media hype around Barcelona’s (Messi …

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