Sport

Fitzdares and Quantum Leap Solutions have stepped up their marketing efforts for The Racing App, a UK and Irish horse racing news and content platform. The app was developed in partnership between the London-based bookmaker and the B2B technology and product design firm, and made its market entry in the UK and Ireland earlier this month via a soft launch. …

Kindred has revealed that it is funding gambling education sessions designed for players and staff at Rangers FC.  In line with the operator’s ten years of collaboration with the Scottish football team, the independent sessions will be led by gambling harm minimisation consultancy, EPIC Risk Management. Sam Mead, UK General Manager at Kindred Group, commented: “Kindred wants to run a …

CopyBet has sought to accelerate its UK growth strategy, having made a market entry in the country just two years ago, by shoring up its horse racing offering with PA Betting Services (PABS). The company’s agreement with the B2B supplier will see it debut as a provider of betting on UK horse racing, offering a mix of British racecards, race-day …

Planet Sport Bet has signed National Hunt jockey Harry Cobden as its new horse racing brand ambassador. The deal will see 18-time Grade 1-winning jockey provide ‘unique insight’ into his rides throughout the 2023/24 National Hunt season via a weekly written blog as well as through regular video content and exposure on social media.  Cobden will also provide analysis each …

Brazilian football clubs have unified in protest against amendments endorsed by the Senate Sports Committee review of the Federal Sports Betting and Online Gambling Bill – PL 3626/2023. .  Yesterday, 34 Brazilian professional football clubs, including those from the Brazilian Football League (Libra) and the Liga Forte União (LFU), signed a petition urging the Senate to reject Amendment 38-U. This …

To mark Safer Gambling Week, high-profile UK bookmakers such as Betfred and Betway have increased the emphasis on responsible betting in their marketing and communications. In the case of the former, the Warrington-based operator has launched a series of adverts around safer gambling, specifically highlighting the tools it offers to help customers stay in control of their betting behaviour. The …

Tally Technology is targeting engagement with NFL and NBA fans with the launch of its Game Center, a new gamification platform. The platform features a community element, with fans of the leagues able to play against each other in private groups, alongside other ‘team-themed playing experiences’ targeting a ‘broader-than-ever cross-section’ of sports followers.  Game Center has been taken live with …

Bet365 has added another layer to its global advertising campaign, titled Never Ordinary, incorporating fan interaction and engagement elements.  Developed with the Stoke-on-Trent bookmaker’s marketing agency partner Hatch, the extension of the campaign utilises ticket offices which function as a ‘fully-branded hub of sporting excitement’. Sports fans who enter the ticket offices must correctly answer a series of questions, with …

EFL Chairman Rick Parry has cited new EFL research that claims there is no evidence of sponsorship leading to an increase in gambling or gambling harm. Speaking to the PA News Agency, Parry backed the rights of EFL clubs to benefit from lucrative deals with betting operators, following the league’s extension of its long-standing partnership with Sky Bet.  The Chairman …

SIS (Sports Information Services) is once again sponsoring the Gran Premio Nacional at the Hipódromo Argentino de Palermo racecourse in Buenos Aires. The historic Argentine Derby, taking place on 11 November, serves as one of the oldest and most prestigious on the race calendar in Argentina. The deal sees the supplier further build on its long-standing partnership at the Palermo …