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Parimatch aims for highest CIS coverage with new La Liga partnership

SBC News Parimatch aims for highest CIS coverage with new La Liga partnership

Parimatch has secured terms with La Liga to become the official ‘CIS region betting partner’ of Spain’s highest tier of professional football. Agreeing terms on a two-year partnership, Parimatch confirmed that its brand will be displayed (where permitted) across 15 CIS state broadcast of La Liga matchdays. Parimatch’s logo will be showcased to CIS region audiences through the use of 3D …

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DAZN sells European football assets to new IMC venture 

SBC News DAZN sells European football assets to new IMC venture 

Global OTT sports broadcaster DAZN Group has confirmed that it will divest its shareholdings in European football assets Goal.com, SPOX and VoetbalZone to newly-formed digital sports publisher Integrated Media Company (IMC).  DAZN has secured terms on a ‘definitive agreement’ for IMC to take control of the majority stakes in its football assets for a combined deal of $100 million. Limited …

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Ladbrokes launches 5-A-Side accas as lead Premier League offer

SBC News Ladbrokes launches 5-A-Side accas as lead Premier League offer

Ladbrokes has launched a ‘first-of-its-kind’ accumulator bet, available to its football punters, which will allow them to build their own 5-A-Side team for any Premier League match day.  Delivering a new innovation to its accumulator offers, Ladbrokes will enable its players to choose from one of six team formations and pick five from nine types of player to build a …

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BoyleSports bets big on PDC darts raising its UK profile

SBC News BoyleSports bets big on PDC darts raising its UK profile

BoyleSports has confirmed that it will maintain title sponsorship of the PDC’s ‘Grand Slam of Darts’ tournament set for its November showcase at Wolverhampton’s Civic Hall (14-22 November).  The Irish bookmaker will continue to serve as title sponsor of the 32-player event – which this year will feature reigning champion Gerwyn Price who defends his title against a world-class field …

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Parimatch nets highest Serie A coverage with Juventus

SBC News Parimatch nets highest Serie A coverage with Juventus

Parimatch has been revealed as Juventus’ official betting partner for the upcoming season with the deal expected to create ‘unparalleled entertainment experiences that resonate and inspire’. According to Juventus’ chief revenue officer, Giorgio Ricci, Parimatch will have a brand presence on TV broadcasts outside of Italy following the implementation of a new digital overlay that has been fitted to the …

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Sportsbet.io signs official betting partnership with Arsenal

Arsenal - File photo dated 01-08-2020 of Arsenal's Pierre-Emerick Aubameyang

Sportsbet.io, part of the Coingaming Group, has secured a three-year official betting partnership with three-time Premier League (PL) winners Arsenal FC. Sportsbet.io, already a shirt sponsor for fellow PL team Southampton FC, is a sportsbook combining “cutting-edge technology with cryptocurrency expertise”. This latest partnership will focus on creating exclusive experiences to reward Arsenal’s large global fanbase and Sportsbet.io customers. The …

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