Sport

Maxymiser Soundbite – iGaming Sector – Getting Ready for Brazil 2014

With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, insists betting companies need to get their mobile Big Event Betting strategies in shape – and fast. Trying out new content and ideas at Cheltenham and the Grand National could be the key to re-engaging customers, increasing average customer value and …

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Matchbook – Partners with Right To Play

Online betting exchange Matchbook has announced a special partnership with the leading international sport development charity – Right To Play. Following the announcement of the partnership, Matchbook further announced that all commissions generated by its betting exchange on April 1st will be donated to the charity. CEO Mark Brosnan commented: “As an exchange community we’re delighted funds can be raised …

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Paddy Power gets in on plane game at Old Trafford

Marketing specialist Paddy Power capitalised on the huge furore surrounding the protest by plane at Old Trafford this weekend by joining in on the act. There has been much media coverage on the fact that a group of disgruntled Manchester United fans raised funds for a fly-by message to express their dissatisfaction with current manager David Moyes, and the Irish …

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The Sun to take on UK sports betting with BetVictor

UK tabloid newspaper The Sun, part of Rupert Murdoch’s News Corp International, is set to target the UK sports betting market with the  release of its  own white -label online sports betting brand. I-gaming news source Creports that the popular UK newspaper is set to agree terms with sports betting operator BetVictor, who will operate and market the white-label brand …

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BETEGY Predicts Tomorrows Football Results on Twitter

Sports bettors on Twitter can now find out football results before they happen with the launch [email protected] new proposition from BETEGY, a sophisticated online and mobile prediction tool that accurately forecasts outcomes of matches and a range of betting markets, provides instant responses via Twitter, where sports events are among the most popular discussion topics. During the 2013 Champions League final …

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Betfred Refunds United Title Bets

Betfred has taken the unusual approach of refunding all customers who placed a bet on Manchester United winning the English Premier League. Owner Fred Done, who has made considerable marketing gains by settling title bets early, is now taking a different approach in a move which will cost the firm £200,000. Done told the Manchester Evening News: “These loyal fans …

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SBOBET supports football charity

Asian bookmaker SBOBET has donated £1,000 to a charity linked to football club West Bromwich Albion. The gambling operator donated the cash to the Albion Foundation and its ‘Walk the Albion Way’ challenge. SBOBET chairman Mr Wong Yew Choy said: “It is a special privilege to learn of the fantastic work by the Albion Foundation in the community. SBOBET as …

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Dyke – FA to Consider Betting Ban For Footballers

Greg Dyke, the Chairman of the English Football Association  (The FA), commented that  a complete ban of betting by  English Football registered players may be introduced. Speaking to BBC Late Kick Off North West, Dyke commented: “No final decision has been made, but it a complete ban is one of the things that’s being discussed,” Dyke told BBC Late Kick …

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Done Blasts Man Utd Glazers

Betfred founder Fred Done blasted Manchester United football club owners the Glazer family, over the management of the  2012/2013 English Premier League champions. Done (71) a lifelong Manchester United FC supporter, condemned the ownership of the Club by the American Glazer family in an interview published in the Manchester Evening News on Sunday 9th of March. Speaking in an hour …

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US business boosts Sportech

Sportech chief executive Ian Penrose said that the company remains ‘well positioned for future growth’ in the US market and that the company has entered 2014 with confidence. Penrose made the statement during Sportech’s preliminary results for the year in which revenue grew slightly to £110.3m, as did EBITDA to £26.0m, although adjusted profit before tax was slightly down to …

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