Sport

News about sports business

FIFA enhances safeguarding strategy via Global Integrity Programme

SBC News FIFA enhances safeguarding strategy via Global Integrity Programme

FIFA has enhanced its global football safeguarding policy via the launch of the Global Integrity Programme, in cooperation with the United Nations Office on Drugs and Crime (UNODC). The programme places a strong emphasis on education, aiming to enhance integrity within all 211 member organisations via resource and knowledge sharing among various Integrity Officers, with the aim of preventing match …

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BtoBet announces Euro and Copa América promotions

SBC News BtoBet announces Euro and Copa América promotions

Sports betting platform provider BtoBet has strengthened its international marketing capabilities via the launch of promotions covering the UEFA Euro 2020 and the upcoming Copa América tournament. Both promotions are free to play, and are being marketed to operators as a means of widening their customer basis whilst retaining existing users. The offer functions as a basic correct score prediction …

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Cheltenham Festival attracts record viewership on first day

SBC News Cheltenham Festival attracts record viewership on first day

The Cheltenham Festival 2021 has attracted record viewership on only its first day, with both the average and peak audience up significantly on the previous year. ITV Racing drew in an average of 1.1 million viewers, with a total of 1.5 million tuning in to watch the Champions Hurdle, won by Rachel Blackmore, riding the hugely anticipated Irish racehorse Honeysuckle. …

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EFL Chairman takes stance against betting sponsorship ban

SBC News EFL Chairman takes stance against betting sponsorship ban

Chairman of the English Football League (EFL), Rick Parry, has spoken out against a ban on sports betting sponsorship arrangements, citing financial concerns for lower league teams. Speaking to the Financial Times (FT), Parry remarked that a betting sponsorship ban would be ‘catastrophic’ for smaller football clubs ‘in the wake of the pandemic’. Parry’s comments come two months after it …

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DCMS urged to take immediate action on Football Index collapse

SBC News DCMS urged to take immediate action on Football Index collapse

MPs from the All-Party Parliamentary Group for Gambling Related Harm (GRH APPG) have directed further criticism at the UK Gambling Commission (UKGC) regarding the collapse of betting exchange Football Index. Writing a letter to Culture Secretary Oliver Dowden, the group of legislators described the demise of the operator and the losses its customers suffered as a ‘scandal,’ and have cited …

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Parimatch launches new campaign featuring top Juventus players

SBC News Parimatch launches new campaign featuring top Juventus players

Cyprus-based sports betting operator Parimatch has announced the launch of a new campaign featuring football players from its partner club Juventus. The marketing initiative – produced in collaboration with Ukrainian firm Electric Sheep Film – aims to increase brand awareness for the operator among fans of the Serie A club, and will be infused with Parimatch’s recognisable yellow logos. “For the …

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Betting brands set for 2021 Cheltenham sponsorship boost

Paddy Power renews ‘unexpected outbursts’ on SSG’s Good Morning Racing

Betting brands sponsoring this year’s Cheltenham Festival are set to benefit from increased exposure, with the event forecast to pull in its biggest viewing audience in 10 years due to the coronavirus pandemic, according to figures compiled by Nielsen Sports. The sports measurement and analytics firm also estimated that over £500 million is expected to be wagered on races during …

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Tipico maintains German market lead with Bayern Munich renewal

SBC News Tipico maintains German market lead with Bayern Munich renewal

German sports betting operator Tipico has further strengthened its position in the country’s gambling and sports sponsorship sectors via a renewal of its agreement with FC Bayern Munich. The extended partnership will allow Tipico to continue to take advantage of brand exposure and advertising opportunities at the Bundesliga club’s 75,000-seater Allianz Arena stadium, which regularly appears in widely-watched domestic and …

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Europol and Premier League clamp down on piracy streaming service

SBC News Europol and Premier League clamp down on piracy streaming service

Europol has closed down one of the ‘world’s largest’ sport streaming piracy operations with the assistance of the top flight Premier League and Spain’s La Liga, along with the country’s police authorities. More than 100 million users downloaded the application – called Mobdro – which was connected to websites and platforms in Spain and Portugal with links to servers in …

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