Dafabet has formed a partnership with Brazilian professional football club Santos FC, boosting its marketing and branding efforts in the Latin American sports betting sector. The sponsorship arrangement will run until 31 December 2021, and will see Dafabet branding appear on the Brasileiro Série A team’s shoulder blades. “Dafabet is one of the biggest online betting companies in the world, …
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ICC rejects Al Jazeera match fixing allegations
Accusations of match fixing made by Qatari government-funded news outlet Al Jazeera have been dismissed by the International Cricket Council (ICC). The allegations were initially made in the 2018 documentary ‘Cricket’s Match Fixers’ broadcast in May 2018, which claimed that two of India’s test matches – one against England in Chennai in 2017 and another against Australia in Ranchi in …
Read More »Entain Party brands join McLaren Racing sponsorship roster
Sports betting and entertainment group Entain Plc’s PartyCasino and PartyPoker brands have entered into a multi-year partnership with the McLaren Racing team. The alliance, which is built on ‘a shared track record of delivering entertainment through cutting-edge innovation’, according to a joint statement, will be underpinned by a common approach to safety and responsibility. From the Monaco Grand Prix onwards, …
Read More »Genius secures BAL data partnership to enhance presence in global basketball
Genius Sports has maintained its strategy of global expansion by securing a partnership with the Basketball Africa League (BAL), taking on the responsibilities of Official Provider of Real Time BAL Statistics. A long time data partner of the International Basketball Federation (FIBA) and its 200-member leagues and federations, Genius will build on its presence in the sports via the new …
Read More »LiveScore enlists Cristiano Ronaldo as global brand ambassador
Five-time Ballon d’Or winner Cristiano Ronaldo is set to join global sports media business LiveScore as the firm’s official global brand ambassador. As part of the deal, the real-time sports updates provider has linked with Juventus star Ronaldo in a partnership that will launch ahead of the upcoming 2020 UEFA European Championships this summer. Central to the partnership will be …
Read More »High Court sets date for Football Index fund distribution hearing
The High Court of Justice for England and Wales has set 19 May to 21 May as the date for the hearing regarding the distribution of funds from Football Index’s player protection account. There is currently a balance of £4.5 million in the player protection account, although £3.2 million is owed to customers who still have money in their Football …
Read More »Government ‘currently minded’ to approve Premier League rights renewal
The UK government is reviewing the Premier League’s principal agreements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport for the £4.5 billion renewal of its existing media rights deal. The three-year extension, which runs from the 2022/23 campaign to the end of the 2024/25 season, requires the government’s approval to be rectified with the Competition Act 1998 …
Read More »SBC Innovation Report: Football Player Props, Part 3
We put the latest football player prop products under the microscope in conjunction with Stats Perform and Degree 53 The final review in a three-part series for SBC News features Sky Bet’s G.O.A.T market Link below to download a full report with 25 real-life player prop case studies to inform and inspire Click here to view part 1 of the …
Read More »Football Index £4.5m claims hearing taken to High Court
The High Court of Justice for England and Wales has taken on the hearing regarding the distribution of over £4.5 million in funds to former customers of Football Index. Begbies Traynor, the insolvency practitioners for Football Index parent company BetIndex, initially began to process claims against the company in April, one month after the operators collapse. After the firm initiated …
Read More »British horse racing makes commitment to diversity and inclusion
British horse racing’s leading authorities have made a commitment to improving diversity and inclusion within the sport in order to ensure it continues to ‘grow and thrive in the future’. The new commitment will build on existing initiatives employed by the sector to promote diversity, including community engagement, education activity and charitable work. Stating that British horse racing is ‘proud …
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