Horseracing

Planet Sport Bet has signed National Hunt jockey Harry Cobden as its new horse racing brand ambassador. The deal will see 18-time Grade 1-winning jockey provide ‘unique insight’ into his rides throughout the 2023/24 National Hunt season via a weekly written blog as well as through regular video content and exposure on social media.  Cobden will also provide analysis each …

Bet365 has added another layer to its global advertising campaign, titled Never Ordinary, incorporating fan interaction and engagement elements.  Developed with the Stoke-on-Trent bookmaker’s marketing agency partner Hatch, the extension of the campaign utilises ticket offices which function as a ‘fully-branded hub of sporting excitement’. Sports fans who enter the ticket offices must correctly answer a series of questions, with …

SIS (Sports Information Services) is once again sponsoring the Gran Premio Nacional at the Hipódromo Argentino de Palermo racecourse in Buenos Aires. The historic Argentine Derby, taking place on 11 November, serves as one of the oldest and most prestigious on the race calendar in Argentina. The deal sees the supplier further build on its long-standing partnership at the Palermo …

World Pool has closed its season with a 24% year-on-year increase in turnover totalling HK$7.4bn. The Hong Kong Jockey Club (HKJC)-owned operation started and finished at Flemington Racecourse in Australia, and reached out to eight countries for a total of 222 races (up from 154 races in 2022), making it a record-breaking 2023. Michael Fitzsimons, Executive Director, Wagering Products of …

The British Horseracing Authority (BHA) has emphasised the importance of the UK horse racing sector as a global sport, but also acknowledging an urgent need to maximise engagement in the domestic market. The British Racing’s Sports Economy Breeders’ Cup Trade Mission on 1 November began with a welcome reception held in California, which BHA CEO, Julie Harrington, addressed with an …

Horse racing has had some big news lately at two very different levels, with organisers announcing changes to the format of the Grand National whilst one of its most high-profile jockeys revealed an extension of his career. Amidst concerns for animal welfare and general safety, the Jockey Club took the decision to reduce the number of runners in the UK’s …

HBA Media (HBA) has secured sports-network coverage in every major continent for the Breeders’ and Melbourne Cups. This weekend, the two-day Breeders’ Cup World Championship (3 – 4 November) returns to Santa Anita Park in Arcadia, Calif, marking the 40th year of the event.  Meanwhile, Australia’s greatest horse racing festival – the Melbourne Cup Carnival – also begins at Flemington …

SIS (Sports Information Services) is sponsoring a stakes race on the Clásico El Ensayo day that takes place on 27 October at Club Hípico in Santiago, Chile. Now carrying the title Clásico SIS, the race is the latest in a string of sponsorships for the supplier in Latin America, further underlining its commitment to supporting the future success of racing …

Betting market newcomer Midnite has sought to enhance its horse racing wagering offering by partnering with PA Betting Services (PABS). The company, which styles itself as a ‘next-generation betting platform’ and has been described as an ‘up-and-coming’ operator by its new partner, will leverage PABS’ horse racing betting data. Midnite aims to provide its users with ‘accurate, timely, and official …

Unibet, collaborating with the Jockey Club and British Horseracing Authority (BHA), is launching a new middle-distance veterans’ chase series for 10, 11 and 12-year-olds over two miles and four furlongs. Branded as the Unibet Middle Distance Veterans’ Series, the Kindred Group-owned operator and its partners outlined that the initiative was created to generate more opportunities for ‘quality 10-year-old-plus chasers’ – …