Horseracing

BetVictor secures Gold Cup sponsorship via multi-fixture Newbury deal

Online betting operator BetVictor has secured a multi-fixture sponsorship agreement with Newbury Racecourse for the remainder of 2021, including the Gold Cup. The collaboration will see the firm sponsor sponsorship of 41 races across 13 reacedays throughout the year, beginning with the BetVictor March Opening Weekend on 5 and 6 March, featuring the Betvictor ‘Greatwood’ Gold Cup. In addition, the …

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Felicity Barnard joins Ascot as Commercial Director

Ascot Racecourse has strengthened its board through the appointment of Felicity Barnard as Commercial Director. Barnard brings considerable experience to the role, having served as CEO at Tie Break Tens for four years, where she launched the new short format of tennis globally. Other notable roles throughout her 15 year career include working for Arsenal FC’s London and Singapore offices …

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Horseracing.co.uk recruits Bryony Frost as first brand ambassador

British National Hunt jockey Bryony Frost has been named as Horseracing.co.uk’s first ever brand ambassador. The 25-year-old English jockey will contribute to the relaunch of the Horseracing.co.uk website, sharing insights and race knowledge, whilst collaborating with the editorial team on the creation of digital content. Frost, who was nominated for BT Sport’s 2019 Action Woman of the Year accolade, became …

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Cheltenham expands broadcasting and sponsorship agreements

This year’s edition of the Cheltenham Festival will garner increased coverage on ITV Racing, whilst organisers have also found a new sponsor in WellChild. Racecourse Media Group – the rights holder to the week-long festival – usually allows its mainstream partner ITV to broadcast five races, as the final two are an important part of the contract with subscriber-based Racing …

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Affordability checks could have ‘devastating impact on sport’ says MP

Affordability checks could have ‘devastating impact on sport’ says MP

Conservative MP Laurence Robertson has expressed concern to the UK Gambling Commission (UKGC) about the potential ‘devastating impact’ of enhanced affordability checks on UK racing. The new affordability checks are currently being discussed in a consultation which will close tonight [9 February]. If introduced, the new regulations could enforce affordability checks once a customer has experienced a net monthly loss …

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MansionBet maintains horse racing presence with Turner renewal

Online sportsbook MansionBet has maintained its prominent position in the horse racing sector after renewing its partnership with Hayley Turner OBE for a second year. MansionBet’s collaboration with champion jockey Turner has seen the duo cooperate on a number of campaigns throughout 2020, including Cheltenham and Royal Ascot, where she earned her second record-breaking win in the Sandringham Stakes. The …

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Horse Racing Ireland launches mobile app through PTI Digital collaboration

Horse Racing Ireland (HRI) has announced that it will launch a new mobile application, assisted by digital and data consultancy PTI Digital. The creation of the app is part of HRI’s wider digital vision that will deliver growth and revenue for the business, enhance race day experience, engage key audiences and meet wider HRI strategic objectives.  In March last year, …

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