Horseracing

BetMakers acquires Sportech to accelerate international growth

BetMakers has taken another step in delivering its international growth strategy by finalising the purchase of Sportech’s Racing, Tote and Digital assets. The acquisition covers Sportech’s racing, tote and digital assets in the US, UK and Europe, widening the operator’s international customer base, as well as bolstering its position in the expanding US market. Integration of Sportech’s assets is also …

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SBK signs long-term sponsorship deal with Richard Kingscote

Smarkets’ sportsbook app SBK has committed to a long-term sponsorship of multiple title-winning jockey Richard Kingscote until October 2022. The agreement will see reigning all-weather champion Kingscote wear SBK branded riding gear over the next 16 months, as well as produce exclusive content for the operator. “I’m thrilled to have SBK as my new sponsor, and I’d like to thank …

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Racing to ‘continue to press hard’ for 10,000 racecourse capacity

UK horse racing industry leaders have confirmed that the sector’s representatives will ‘continue to press hard’ to receive the 10,000 capacity limit enjoyed by seated stadiums, as the government pushes ‘Freedom Day’ back until 19 July. The delay in the relaxation of COVID-19 restrictions was announced yesterday by Prime Minister Boris Johnson – having originally been scheduled for 21 June …

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William Hill recruits flat master Charlie Hills as new Ambassador

In time for Royal Ascot festival week, William Hill has secured renowned winning stud trainer Charlie Hills to become the heritage bookmaker’s new Flat Racing Ambassador. Hills, the trainer of Europe’s highest-rated sprinter Battaash, will provide regular blogs on his runners, views, and opinions on all matters related to the flat racing season The exclusive blog and media content begins …

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Royal Ascot secures biggest international coverage for 2021 comeback

This year’s Royal Ascot will feature the biggest international media exposure for the prestigious UK racing festival, hosted from Tuesday 15th to Saturday 19th June. Preparing the festival for its public return, welcoming +12,000 spectators to its racecourse each day, Ascot Racecourse has selected HBA Media to serve as its lead international media rights distributor. Expanding Royal Ascot’s global coverage, …

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Racing League partners with News UK in ‘unprecedented investment’

The Racing League has unveiled a range of media and sponsorship partners, notably announcing a multi-million pound agreement with News UK. As part of the deal between the newly launched horse racing competition and the media conglomerate, News UK will publish and broadcast horse racing content across The Sun, The Times, The Sunday Times and TalkSPORT.. The Times will publish …

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HWB announces new team to lead equine welfare overhaul  

UK racing’s Horse Welfare Board (HWB) has announced the appointment of three new executives to lead the implementation of its new ‘A Life Well Lived’ horse welfare strategy.  The HWB has welcomed Mike Etherington-Smith, designer of multiple Olympic Eventing courses, who will serve as Equine Safety Advisor of the new five-year project funded by the Racing Foundation. The project’s media …

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British horse racing makes commitment to diversity and inclusion

British horse racing’s leading authorities have made a commitment to improving diversity and inclusion within the sport in order to ensure it continues to ‘grow and thrive in the future’. The new commitment will build on existing initiatives employed by the sector to promote diversity, including community engagement, education activity and charitable work. Stating that British horse racing is ‘proud …

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TPD solidifies LatAm horse racing status with ElTurf partnership

Live racing data support Total Performance Data (TPD) has strengthened its position in the Latin American (LatAm) horse racing market via a partnership with ElTurf.com. In an extension of its global market status, the addition of Latin America has enabled TPD to expand its operations to three continents, having already maintained its presence in Europe and North America. TPD will …

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RCA in talks with government over Royal Ascot spectators

The Racecourse Association (RCA) remains in talks with the UK government’s Events Research Programme (ERP) regarding the return of spectators for the Royal Ascot meeting between 15 and 19 June. As reported by the Racing Post, David Armstrong, Chief Executive of the RCA, confirmed that the organisation is still in discussions with the government ahead of the easing of national …

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