Horseracing

Arena Racing Company (ARC) has partnered with Racecourse Media Group (RMG) in creating shared channels to distribute UK racing internationally from January 2024. The five-year deal will see content from British and Irish racecourses promoted and commercialised in a range of international tote (pari-mutuel) markets as a single service.  This new tote service will come under the banner of Great …

Racing company 1/ST CONTENT has made the decision to begin a new venture into Moroccan racing. Broadening its global footprint outside of the Americas, the company won the international distribution rights for this Saturday’s Morocco International Meeting (MIM) at the Hippodrome de Casablanca, courtesy of Société Royale d’Encouragement du Cheval (SOREC). The firm will now continue to widen its influence …

Fitzdares and Quantum Leap Solutions have stepped up their marketing efforts for The Racing App, a UK and Irish horse racing news and content platform. The app was developed in partnership between the London-based bookmaker and the B2B technology and product design firm, and made its market entry in the UK and Ireland earlier this month via a soft launch. …

CopyBet has sought to accelerate its UK growth strategy, having made a market entry in the country just two years ago, by shoring up its horse racing offering with PA Betting Services (PABS). The company’s agreement with the B2B supplier will see it debut as a provider of betting on UK horse racing, offering a mix of British racecards, race-day …

Planet Sport Bet has signed National Hunt jockey Harry Cobden as its new horse racing brand ambassador. The deal will see 18-time Grade 1-winning jockey provide ‘unique insight’ into his rides throughout the 2023/24 National Hunt season via a weekly written blog as well as through regular video content and exposure on social media.  Cobden will also provide analysis each …

Bet365 has added another layer to its global advertising campaign, titled Never Ordinary, incorporating fan interaction and engagement elements.  Developed with the Stoke-on-Trent bookmaker’s marketing agency partner Hatch, the extension of the campaign utilises ticket offices which function as a ‘fully-branded hub of sporting excitement’. Sports fans who enter the ticket offices must correctly answer a series of questions, with …

SIS (Sports Information Services) is once again sponsoring the Gran Premio Nacional at the Hipódromo Argentino de Palermo racecourse in Buenos Aires. The historic Argentine Derby, taking place on 11 November, serves as one of the oldest and most prestigious on the race calendar in Argentina. The deal sees the supplier further build on its long-standing partnership at the Palermo …

World Pool has closed its season with a 24% year-on-year increase in turnover totalling HK$7.4bn. The Hong Kong Jockey Club (HKJC)-owned operation started and finished at Flemington Racecourse in Australia, and reached out to eight countries for a total of 222 races (up from 154 races in 2022), making it a record-breaking 2023. Michael Fitzsimons, Executive Director, Wagering Products of …

The British Horseracing Authority (BHA) has emphasised the importance of the UK horse racing sector as a global sport, but also acknowledging an urgent need to maximise engagement in the domestic market. The British Racing’s Sports Economy Breeders’ Cup Trade Mission on 1 November began with a welcome reception held in California, which BHA CEO, Julie Harrington, addressed with an …

Horse racing has had some big news lately at two very different levels, with organisers announcing changes to the format of the Grand National whilst one of its most high-profile jockeys revealed an extension of his career. Amidst concerns for animal welfare and general safety, the Jockey Club took the decision to reduce the number of runners in the UK’s …