Horseracing

Horse racing receives financial boost from latest DCMS relief tranche

Horse racing will receive a much needed financial boost as part of the Department of Digital, Culture, Media and Sport’s (DCMS) latest tranche of funding. As a result of the DCMS’ latest round of sports funding, horse racing will receive £21 million in loans, committed to the Horse Betting Levy Board (HBLB). This funding ‘will ensure essential race day integrity …

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HRI to commence CEO recruitment drive as Kavanagh steps down

Horse Racing Ireland (HRI) is looking for a new CEO as current incumbent Brian Kavanagh has announced he will be vacating the position in September this year. As CEO of the governing body responsible for horse racing in Ireland, Kavanagh oversaw several major milestones and challenges during his tenure, including the implementation of the country’s updated betting tax framework, closely …

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The Tote enhances player protection with TruNarrative partnership

The Tote has struck a partnership with TruNarrative to strengthen its player protection and customer onboarding capabilities, as part of a commitment to safeguarding bettors in line with UK regulations. Due to the Tote’s general objective of providing a safe environment for bettors to place wagers – the purpose for which it was established over nine decades ago – the …

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BHA plans to get owners back on track by April  

The British Horseracing Authority (BHA) is working with all stakeholders to ensure that owners can return to England and Scotland’s racecourses from Monday 29 March – in line with government rules on easing national restrictions. Since January public attendance to racecourses has been restricted, following the announcement of the UK’s winter lockdown to curb the spread of the COVID-19 virus. …

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Cheltenham Festival attracts record viewership on first day

The Cheltenham Festival 2021 has attracted record viewership on only its first day, with both the average and peak audience up significantly on the previous year. ITV Racing drew in an average of 1.1 million viewers, with a total of 1.5 million tuning in to watch the Champions Hurdle, won by Rachel Blackmore, riding the hugely anticipated Irish racehorse Honeysuckle. …

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Betting brands set for 2021 Cheltenham sponsorship boost

Betting brands sponsoring this year’s Cheltenham Festival are set to benefit from increased exposure, with the event forecast to pull in its biggest viewing audience in 10 years due to the coronavirus pandemic, according to figures compiled by Nielsen Sports. The sports measurement and analytics firm also estimated that over £500 million is expected to be wagered on races during …

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Sky Bet produces ITV Daryl Jacob jockey documentary

Sky Bet has announced the production of a new documentary centred around the online betting operator’s brand ambassador Daryl Jacob is in the pipeline. The film, titled ‘Daryl Jacob: Being a Jockey’, which will be released ahead of the 2021 Cheltenham Festival, ‘aims to capture the highs and lows of life as a professional jockey’ and in particular, National Hunt …

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MansionBet launches marketing initiative ahead of Cheltenham Festival

Online betting operator MansionBet has initiated a new marketing campaign, ‘#MerryCheltmas’, ahead of the upcoming Cheltenham Festival. By creating a unique title for the festival, the sportsbook intends to market the event as ‘the most wonderful time of the year’ for racing fans. As part of the campaign, MansionBet will launch a range of offers for the week-long series of …

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