Horseracing

PA Betting Services and iRace Media: a game-changing deal for Racing

SBC News PA Betting Services and iRace Media: a game-changing deal for Racing

In October, content and sports betting data supplier PA Betting Services announced the acquisition of racing data provider iRace Media. SBC speaks exclusively to PA Betting Services’ Director Eugene Delaney and iRace Media’s Founder and CEO Steve Levar about the opportunities the deal presents for both sides, the structure of the combined group and how it could potentially grow with …

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BHA adopts new Start rules to support welfare strategies

SBC News BHA adopts new Start rules to support welfare strategies

Several changes have been made to the start rules in British racing, after being approved by the Board of the British Horseracing Authority (BHA).  Following a review of stalls and starting procedures over a 12-month period, one of the first adjustments focuses on Late Load Requests – defined as raceday privilege requests made by a trainer for their horse to …

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Fourth trainer and stable staff survey to highlight success of major initiatives

SBC News Fourth trainer and stable staff survey to highlight success of major initiatives

The Industry People Board’s new report is set to demonstrate views on improving recruitment, skills and retention of staff in the British racing industry. Surveying trainers and stable staff, the report is delivered in partnership with the British Horseracing Authority (BHA), the National Trainers Federation (NTF) and the National Association of Racing Staff (NARS), with funding from the Racing Foundation. …

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ARC and RMG form shared channel for British and Irish racing

SBC News ARC and RMG form shared channel for British and Irish racing

Arena Racing Company (ARC) has partnered with Racecourse Media Group (RMG) in creating shared channels to distribute UK racing internationally from January 2024. The five-year deal will see content from British and Irish racecourses promoted and commercialised in a range of international tote (pari-mutuel) markets as a single service.  This new tote service will come under the banner of Great …

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1/ST CONTENT ‘locks up more cornerstone tracks’ in Moroccan racing deal

SBC News 1/ST CONTENT ‘locks up more cornerstone tracks’ in Moroccan racing deal

Racing company 1/ST CONTENT has made the decision to begin a new venture into Moroccan racing. Broadening its global footprint outside of the Americas, the company won the international distribution rights for this Saturday’s Morocco International Meeting (MIM) at the Hippodrome de Casablanca, courtesy of Société Royale d’Encouragement du Cheval (SOREC). The firm will now continue to widen its influence …

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Fitzdares and Quantum Leap ‘smashing paywall for fans’ with The Racing App

Stride racing syndicate

Fitzdares and Quantum Leap Solutions have stepped up their marketing efforts for The Racing App, a UK and Irish horse racing news and content platform. The app was developed in partnership between the London-based bookmaker and the B2B technology and product design firm, and made its market entry in the UK and Ireland earlier this month via a soft launch. …

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Harry Cobden joins Planet Sport Bet’s stable of brand ambassadors

SBC News Harry Cobden joins Planet Sport Bet’s stable of brand ambassadors

Planet Sport Bet has signed National Hunt jockey Harry Cobden as its new horse racing brand ambassador. The deal will see 18-time Grade 1-winning jockey provide ‘unique insight’ into his rides throughout the 2023/24 National Hunt season via a weekly written blog as well as through regular video content and exposure on social media.  Cobden will also provide analysis each …

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bet365 steps up Never Ordinary campaign in fan engagement drive

bet365 steps up Never Ordinary campaign in fan engagement drive

Bet365 has added another layer to its global advertising campaign, titled Never Ordinary, incorporating fan interaction and engagement elements.  Developed with the Stoke-on-Trent bookmaker’s marketing agency partner Hatch, the extension of the campaign utilises ticket offices which function as a ‘fully-branded hub of sporting excitement’. Sports fans who enter the ticket offices must correctly answer a series of questions, with …

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SIS returns as sponsor of oldest race in Argentina calendar

SBC News SIS returns as sponsor of oldest race in Argentina calendar

SIS (Sports Information Services) is once again sponsoring the Gran Premio Nacional at the Hipódromo Argentino de Palermo racecourse in Buenos Aires. The historic Argentine Derby, taking place on 11 November, serves as one of the oldest and most prestigious on the race calendar in Argentina. The deal sees the supplier further build on its long-standing partnership at the Palermo …

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