Horseracing

Racing TV has secured the exclusive British broadcast rights to the US$20m Saudi Cup race meet. Taking place this weekend (24 February), the showpiece race is run over a distance of 1,800 metres at the King Abdulaziz Racecourse in Riyadh. The day itself boasts a combined prize fund of $37.35m, and the card is enhanced by two Group 2 races …

A new advertising campaign has been launched by British bookmaker Coral putting its horse racing and gaming offering on show.  Titled ‘We’re Here For It’, the brand campaign is the first project of Wonderhood Studios since they were commissioned by the Entain brand as its leading creative agency last year, featuring a series of TV ads targeting racing, sports and …

Virgin Bet has announced its first-ever Women’s Day event – the latest social impact initiative from the operator, working towards a goal to create a more inclusive environment. Taking place at the Virgin Bet Raceday on 9 March at Ayr Racecourse, the day will serve as a platform to celebrate women in racing, and exists as part of Virgin Bet’s …

The Victoria Racing Club (VRC), Tabcorp and Nine Entertainment (Nine) have formed a broadcast, media and sponsorship deal for the Melbourne Cup Carnival. The partnership, running from 2024 to 2029, will see the four-day Australian horse racing meeting broadcast on all Tabcorp-operated Sky platforms and the TAB app, with the betting firm having the right to on-sell coverage to other …

Vlad Kaltenieks, CEO of BoyleSports, outlines the operator’s strategic vision to enhance fan engagement in horse racing, potential challenges or opportunities arising from the new Irish regulatory Bill and the overall importance of the sport in the country. SBC: Is horse racing BoyleSports’ primary sports sponsorship focus in Ireland or does it form part of a multi-dynamic marketing strategy?   VK: …

Flutter Entertainment has announced that it will continue its long-standing B2B partnership with PARI MUTUEL URBAIN (PMU), providing a multi-channel sportsbook platform for the French horseracing’s principal betting operator. The B2B unit of Flutter Entertainment has serviced PMU’s sportsbook platform since 2010, a partnership that began under Paddy Power and has been maintained throughout the group’s multiple transitions. Upcoming developments …

PA Betting Services (PABS) and BetMakers Technology Group have announced the launch of their latest racing project.  The AdVantage Platform seeks to ‘revolutionise’ the global racing experience for punters by integrating data, content, trading, streaming and editorial in a single unified hub. Jake Henson, CEO of BetMakers, commented: “BetMakers are proud to partner with PA Betting Services, a world-class organisation …

Betting operator kwiff has expanded its agreement with Racecourse Media Group (RMG) to now include horse racing streaming.  The new terms mean that kwiff will upgrade its native apps with RMG’s offering so that players can now enjoy UK and Irish racing content from around 1,200 race meetings per year – leveraging RMG’s coverage of 35 racecourses, including Cheltenham, Aintree, …

Spotlight Sports Group (SSG) has partnered with BoyleSports to deliver a custom-built Cheltenham Festival Content Hub. The ‘Destination Cheltenham’ Content Hub will boast key features that the group has reported as ‘highly successful’ in previous iterations – maintaining an immersive experience for users.  Head of B2B Sales at SSG, Daniel Smith, commented: “We’re delighted to undertake our first-ever ‘Destination Cheltenham’ …

SBC sat down with Metric Gaming’s racing experts Mike Coultard and Charlie Casey to discuss the state of play of the UK racing scene, how operators can be more competitive in a challenging landscape, and of course, some tips for Cheltenham. SBC News: Can you both tell us a bit about your experience and roles at Metric? Mike Coultard, Head of Sales: …