Horseracing

XB Net has signed a distribution agreement with Betindiaraces.com, covering Australian and US horse racing content for the Indian market.  The company will distribute live pictures and pool wagering services from Australian and North American racetracks to Beetindiaraces – powered by Sportswin Software – through the deal, which was licensed via the Royal Calcutta Turf Club.  Australian racing covered by …

Racing and Sports (RAS) has secured a five-year extension to its contract with Entain, as it continues to provide racing content to the firm’s Australian businesses.  The deal will see the FTSE100-listed global betting and gaming group utilise RAS’ throughout racing content across its Ladbrokes, Neds, Betstar and Bookmaker brands Australia.  This will include coverage from ‘major racing jurisdictions’ and …

LiveScore Group has announced that it will utilise Spotlight Sports content and media services to optimise its flagship LiveScore portal and Virgin Bet sportsbook.   Agreeing on a multi-year partnership, LiveScore will benefit from new data provisions including the integration of Superfeed – the betting market’s most comprehensive data feed covering all international racing fixtures. Superfeed will allow the LiveScore affiliate …

Virgin Bet has announced a continuation of its partnership with the Ayr Gold Cup to maintain naming rights of the three-day Virgin Bet Ayr Gold Cup Festival. The Scottish flat race runs from Thursday 15-17 September, whilst the betting operator will also hold title sponsorship of the competition’s main feature race. “Following the success of last year’s partnership with Ayr …

SIS (Sports Information Services) has strengthened its senior team in the North American betting and gaming market, hiring Brenda Strickland and Sean Beirne. Strickland and Beirne will join SIS’ stateside-facing subsidiary SIS Content Services as Regulatory and Business Affairs Manager and US Commercial Manager respectively.  The 24/7 betting services provider – based in Milton Keynes, UK – has earmarked the …

The Betting and Gaming Council (BGC) has warned legislators and gambling campaigners on potential risks of banning free bet promotions.  Issuing a statement, the UK’s betting industry trade association and standards body argued that such a move could have negative consequences for both customers and the sport of horse racing.  Citing YouGov research, the BGC asserted that 69% of bettors …

Arena Racing Company (ARC) has introduced two bonus schemes that will operate across the group’s flat racecourses in the coming months, and into 2023. A winner’s bonus is being implemented across all class four, five and six flat races to offer a minimum first prize of £5,500, £5,000 and £4,000 respectively. Applying to all flat races at this class, irrespective …

Television presenter and former professional footballer, Jermaine Jenas, has become the face of Great British Racing’s (GBR) Everyone’s Turf campaign launching this summer. Everyone’s Turf will run as a national advertising-led campaign which aims to show the different facets of the sport, and is receiving support from the Horserace Betting Levy Board (HBLB).  As Jenas swaps the TV studio for …

AllSported has signed an agreement with The Racing Partnership, expanding its holdings of international horse racing data rights.  The arrangement will see AllSported carry data for UK and South African horse racing content on its platform, distributed to licensed betting operators.  AllSported aims to improve engagement with customers via front end content, whilst also offering benefits to rights holders by …

HBA Media has facilitated a deal for the Royal Ascot to gain increased exposure to over 170 territories throughout this week. Reaching all major continents, the media rights company has allowed for the ‘showpiece’ of international horseracing in the UK to have coverage from more than 20 broadcasters. Host broadcaster ITV Racing is presenting the competition in a daily five-hour …