Horseracing

Horse Racing Ireland (HRI) has outlined the two preferred bidders for its media rights packages, selecting SIS (Sports Information Services) and Racecourse Media Group (RMG). The two packages cover separate areas of horse racing content distribution from across Ireland’s 24 racecourses, and both will be awarded for the 2024 to 2028 seasons. Covered under the first package are media rights …

NetBet has expanded the scale of its partnership with SIS (Sports Information Services), integrating a wider range of the sportsbook supplier’s horse racing content. The company, headquartered in Malta and active internationally, will be supplied with SIS’ premium and exclusive horse racing feeds from the UK, Ireland, Canada, Dubai, Germany, Hungary, Mauritius, Spain, Saudi Arabia, Latin America and the US. …

The past decade has seen a huge upsurge in new technologies and changes in product and content consumption – but has the betting industry caught up? For operators that focus on or have a strong interest in horse racing, which of course likely means all betting firms, emerging tech solutions may bridge the gap between traditional wagering markets and the …

EPIC Risk Management continues in its efforts to minimise gambling harm through a partnership with Racing Welfare. The collaboration with the charity – which supports the workforce of British horseracing, comes during Safer Gambling Week, a cross-industry initiative to promote safer betting in the UK and Ireland. Working with Racing Welfare as the charity’s Safer Gambling Education Partner to provide …

To the general public and the industry as a whole, no sport is seen as intrinsically linked to betting as horse racing for obvious reasons – but questions have been raised about how long this will last.  By extension, a betting product which is glued to the essence of horse racing is tote wagering – the future of which was …

BetUK has announced that it will be supporting marathon, middle distance, and sprint horse races in a partnership with Arena Racing Company (ARC). Arena Racing Company (ARC) – the operator of four of the six all-weather horse racing courses in the UK – has given the LeoVegas Group-owned operator advertising space across 600 of its races, in addition to various …

Following a consultation into whether Cheltenham Festival should be extended to a five-day meet, the Jockey Club has decided to keep the event at its original four, the Racing Post reported. Named jump racing’s biggest meeting, the potential extension would have resulted in six races being run each day. Therefore, with an extra two races being added, the total number …

The World Pool remains confident in its increasing popularity among racegoers and horse racing bettors after recording a turnover of £521m throughout the 2022 season.  As revealed in the Racing Post, the international group reported a 44% growth across the UK and Ireland’s 17 World Pool race days, an increase of £363m on the previous year.  The Final Racecard was …

LeoVegas AB’s BetUK sportsbook brand has become the principal sponsor of All Weather Championships races, hosted at Arena Racing Company (ARC) racetrack venues. The partnership, announced ahead of the tenth season of the All-Weather Championships, will see the BetUK brand promoted across 600 races at ARC racetracks.    LeoVegas notified: “BetUK has secured the sponsorship rights to Marathon, Middle Distance, and …

Horse racing, perhaps the ultimate mainstay product of the betting industry, has been suffering from declining public interest in recent years. Attempts to reach out to a new audience and drive attendances have been numerous, with notable developments including the launch of the Racing League in 2021, using a team based format to appeal to a wider sporting viewership.  For …