Horseracing

SIS (Sports Information Services) has renewed its partnership with heritage Spanish gambling firm Grupo Orenes as lead international racing data supplier for its Versus retail property.  The extended deal will see SIS continue to provide its racing content to Versus, encompassing UK and Irish fixtures, international racing form. Additionally, greyhound meetings from the UK, Ireland, Germany, Hungary, Latin America, the …

Sports Information Services (SIS) has agreed a partnership with Argentina-based derby, the Gran Premio Nacional. Seeking to strengthen its presence in the region and reiterate a commitment to horse racing, the company will be sponsoring the oldest and ‘most influential’ annual race in the Latin American country which attracts thousands of spectators. Michele Fischer, SIS’ VP of content services, said: …

Arena Racing Company (ARC) has confirmed the inbound appointment of Brendan Parnell as Managing Director of its Media and International units.  The former Chief Executive of Racing Queensland (2018-2022), Parnell will join the ARC executive leadership team in spring 2023, taking charge of the company’s media rights strategy for domestic and international markets. ARC underlined Parnell’s proven experience in negotiating …

Pool betting is one of the oldest forms of wagering. But in the UK in particular, the traditional pools sector has faced some trouble with staying relevant to a new instant gratification seeking generation. Having assumed stewardship of the Tote in 2019, bringing Betfred’s eight years of ownership to an end, the UK Tote Group has faced some prominent challenges. …

Stride, a new horse racing platform centred around flat racing syndication, launched this week as a communications centre for key sporting stakeholders. The challenger platform has set an objective of becoming ‘the premier racing communications’ destination for racehorse owners and followers of the sport. In pursuit of this, Stride has established a network for use by owners, trainers, stable support …

Spotlight Sports Group (SSG) has extended its partnership with bet365, with the operator continuing as sponsor of the ‘Upping the Ante’ YouTube show. The contract with bet365 has been renewed for a further two years, naming the bookmaker as title sponsor of Upping the Ante for the fourth and fifth consecutive series, covering 21 weekly shows. Upping the Ante is …

Several media rights distribution deals for the Melbourne Cup and Breeders Cup, two of Australia and North America’s flagship racing fixtures, have been signed by HBA Media. Of significance to UK viewers, HBA has signed another contract with ITV, marking the return of stateside racing content to the free-to-air channel, as the network makes its second broadcast of the Breeders …

Exactly one week after announcing its takeover of horse racing ratings firm Punting Form, BetMakers has confirmed that the acquisition is complete. The Australian sports betting platform provider intends to incorporate Punting Form into its Global Betting Services division, a move which it believes will improve back-end tools and relative trading margins, as well as drive more efficient pricing. On …

Like many sports, horse racing has had a turbulent couple of years financially, but one of the biggest hurdles it must now clear is broadening its audience of bettors. Attendance rates in long-established horse racing markets such as the UK are falling, and many younger punters are being increasingly drawn to the appeal of markets such as football with flashy …

XB Net has secured an extension of its agreement with the UK Tote Group, as the latter seeks to continue offering a diverse portfolio of horse racing fixtures. The agreement allows the Tote to offer ‘the overhauling majority of premier stateside races’ to its customers in the UK and Ireland, encompassing live pictures, data and betting services from XB Net’s …