Horseracing

PA Betting Services continues to deliver horseracing content to Smarkets

SBC News PA Betting Services continues to deliver horseracing content to Smarkets

PA Betting Services (PABS) has announced that it has enhanced its partnership with betting exchange platform Smarkets. The new multi-year deal will see the sports betting data supplier continue to deliver UK, Irish, and selected international horse racing content, as well as UK greyhound racing, to Smarkets and its sportsbook, SBK. Niamh Richardson, Account Director at PA Betting Services, said: …

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Betgoodwin sponsors Newbury’s ‘successful turnover race’ The Spring Cup

SBC News Betgoodwin sponsors Newbury’s ‘successful turnover race’ The Spring Cup

Betgoodwin has announced its sponsorship of The Spring Cup at Newbury Racecourse –  a Class 2 Handicap race. The deal sees the newly named Betgoodwin Spring Cup Handicap Stakes take place on 22 April as part of Newbury’s flat season opener. Regularly one of the top five betting turnover races in Newbury’s calendar, the race is run over one mile …

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BetMakers deepens European reach with 1/ST Content US racing deal

BetMakers deepens European reach with 1/ST Content US racing deal

BetMakers and 1/ST Content have signed a non-binding agreement targeting several international markets, with the UK and Ireland highlighted in particular. The partnership will  focus on delivery of BetMakers’ North American horse racing content to established global betting markets, distributed via the Australia-based firm’s Global Racing Network.  This will include fixtures from race tracks such as Kentucky Downs, Charles Town, …

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FSB attains record ‘double-digit growth’ during 2023 Cheltenham Festival

SBC News FSB attains record ‘double-digit growth’ during 2023 Cheltenham Festival

FSB has reported a 38% year-over-year increase in bet numbers and a 45% growth in active players engaging with its partner community during the 2023 Cheltenham Festival. The sports betting and igaming supplier lauded the figures as ‘record performance numbers’, which were supplemented by a new platform revenue high for the annual event and a 5% jump in turnover from …

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SportyStuffTV strikes ‘major milestone’ with SIS South African racing deal

SBC News SportyStuffTV strikes ‘major milestone’ with SIS South African racing deal

SIS and SportyStuffTV have revealed that they will be broadcasting live horse racing from South Africa from 4 April. Coverage will include racing from Durbanville, Fairview, Kenilworth, Turffontein and Vaal in a twelve-week transmission trial. Furthermore, SportyStuffTV has outlined that its schedule will change to accommodate three South African race meetings per week: Tuesday, Thursday and Friday mornings. Conleth Byrne, …

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RAS and 1/ST build on ‘solid foundations’ of US race horses at Royal Ascot

SBC News RAS and 1/ST build on ‘solid foundations’ of US race horses at Royal Ascot

1/ST RACING – a key partner of Racing And Sports (RAS) – has launched an innovative partnership with Royal Ascot. The deal will enable automatic entry for successful US horses into one of Royal Ascot’s six two-year-old races as well as a $25,000 equine travel stipend. Aidan Butler, CEO of 1/ST RACING & GAMING, said: “1/ST RACING is thrilled to …

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Dubai World Cup to receive ‘huge exposure’ from 40 broadcasters

SBC News Dubai World Cup to receive ‘huge exposure’ from 40 broadcasters

The Dubai World Cup horse racing fixture on 25 March is set to be shown by 40 global broadcasters. Dubai Racing Club, its distribution and production company Racecourse Media Group (RMG), and the latter’s agency HBA Media, have secured several big names in sports broadcasting. These include Fox Sports in the US, ESPN / Star+ in South America, SuperSport in …

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