World Cup 2014

Sam Cooke – Twitter World Cup – Capturing The Moment

Big moments are big opportunities… Senior Vice President at Nielsen, Sean Casey, said “sports events account for 2-to-3 percent of television programming every month. Yet that small amount produces roughly 50 percent of Twitter’s overall activity around TV.” The World Cup is the sporting event, and so the second screen, and Twitter, enjoyed even more attention over the course of …

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SBC Report – Sam Cooke – World Cup 2014 – Twitter’s Leading Role

Both the importance, and the potential, of a brand harnessing an effective social media campaign on Twitter at the World Cup just gone by was crystal clear long before it began. The previous competition, that of South Africa in 2010 was, stated Tom Wiltshire, head of the site’s World Cup campaign, the “largest period of sustained activity for any event …

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Encouraging start for 32Red sportsbook

Online casino operator 32Red has seen a 20% increase of Net Gaming Revenue increased to £15.2m for the six months ended 30 June 2014. The figures are again a record for the firm, thanks to a stellar performance at the firm’s flagship 32Red Casino. Ed Ware, CEO of 32Red, said: “We are pleased to report yet another record performance for …

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Lee Richardson- EIG Berlin Report Part 2 – World Cup 2014 – Further Match & Betting Insights

In the final part of this EIG Berlin special report Lee Richardson Chief Executive of Gaming Economics presents further insight on game and betting market impacts that effected industry performance during Brazil 2014. Gaming Economics is an independent gaming consultancy specialising in providing sound business guidance for operators, suppliers and investors within the international e-gaming and betting industry. To view part one …

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Ladbrokes hails Brazil 2014 betting business

  The World Cup in Brazil left bookies feeling bright despite three of the fancied teams making the semi-finals and a lack of shock results as the knock-out stages progressed. Pre-tournament, Mobile betting was expected to be the key battle-ground for operators and the reality was no different.  Ladbrokes’ David Williams believes the main disappointment was England’s failure to capture …

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Lee Richardson- EIG Berlin Report – World Cup 2014 Initial results, trends & observations.

Lee Richardson Chief Executive of Gaming Economics opens a series of content, interviews and industry commentary building up to the EIG Berlin Expo (21-23 October). In this two part  betting white paper, Richardson presents detail Gaming Economics betting analyses and observations regarding the 2014 World Cup in Brazil. A sports betting industry veteran Lee Richardson has held various senior management …

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Surge in Australian betting market: $287m wagered on World Cup

Whilst Australia may have bowed out in the group stage of the World Cup, they far exceeded expectations with results which included a narrow 3-2 loss against eventual third place finishers the Netherlands. Back home Australian football fans did their bit by exceeding bookmakers’ expectations in terms of the collective amount they placed in bets. Throughout the month long competiton …

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