World Cup 2014

William Hill has announced a 26% drop in profits after tax to £98.6m for the first half of the year, although net revenue over the period increased by 7% to £805.2m. Group operating profit was 2 per cent lower at £176.9m, which the bookmaker said reflected the impact of more customer-friendly results year on year, particularly in the first quarter. …

Big moments are big opportunities… Senior Vice President at Nielsen, Sean Casey, said “sports events account for 2-to-3 percent of television programming every month. Yet that small amount produces roughly 50 percent of Twitter’s overall activity around TV.” The World Cup is the sporting event, and so the second screen, and Twitter, enjoyed even more attention over the course of …

The UK Leisure industry has labelled the 2014 Brazil World Cup, as the ‘stay at home World Cup’, as Greene King Leisure Tracker, published a 6% decrease on drinking and eating out. Leisure Tracker published figures that the UK leisure and hospitality sector had witnessed a decrease of £12 from £192.22 in May to £180.28 in June. Making it the …

Both the importance, and the potential, of a brand harnessing an effective social media campaign on Twitter at the World Cup just gone by was crystal clear long before it began. The previous competition, that of South Africa in 2010 was, stated Tom Wiltshire, head of the site’s World Cup campaign, the “largest period of sustained activity for any event …

Online casino operator 32Red has seen a 20% increase of Net Gaming Revenue increased to £15.2m for the six months ended 30 June 2014. The figures are again a record for the firm, thanks to a stellar performance at the firm’s flagship 32Red Casino. Ed Ware, CEO of 32Red, said: “We are pleased to report yet another record performance for …

The Brazil 2014 World Cup has aided a recovery in the French igaming market, with the market posting year on year growth for the second quarter of 2014. French gambling regulators L’Autorité de Régulation des Deux en Ligne (ARJEL), stated that the market had seen revenues rise 10% on 2013 figures to € 180.5 million (£142 million). Higher wagering had helped …

In the final part of this EIG Berlin special report Lee Richardson Chief Executive of Gaming Economics presents further insight on game and betting market impacts that effected industry performance during Brazil 2014. Gaming Economics is an independent gaming consultancy specialising in providing sound business guidance for operators, suppliers and investors within the international e-gaming and betting industry. To view part one …

  The World Cup in Brazil left bookies feeling bright despite three of the fancied teams making the semi-finals and a lack of shock results as the knock-out stages progressed. Pre-tournament, Mobile betting was expected to be the key battle-ground for operators and the reality was no different.  Ladbrokes’ David Williams believes the main disappointment was England’s failure to capture …

Lee Richardson Chief Executive of Gaming Economics opens a series of content, interviews and industry commentary building up to the EIG Berlin Expo (21-23 October). In this two part  betting white paper, Richardson presents detail Gaming Economics betting analyses and observations regarding the 2014 World Cup in Brazil. A sports betting industry veteran Lee Richardson has held various senior management …

Whilst Australia may have bowed out in the group stage of the World Cup, they far exceeded expectations with results which included a narrow 3-2 loss against eventual third place finishers the Netherlands. Back home Australian football fans did their bit by exceeding bookmakers’ expectations in terms of the collective amount they placed in bets. Throughout the month long competiton …