World Cup 2014

Maxymiser Soundbite – iGaming Sector – Getting Ready for Brazil 2014

With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, insists betting companies need to get their mobile Big Event Betting strategies in shape – and fast. Trying out new content and ideas at Cheltenham and the Grand National could be the key to re-engaging customers, increasing average customer value and …

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‘Disappointing’ results from Ladbrokes

Ladbrokes chief executive Richard Glynn has labelled his firm’s annual results for 2013 as ‘disappointing’ but maintains that the bookmaker has made ‘real operational progress’ during the year. The figures were never going to be good after a series of profit warnings during the period, but the company has posted a 32.9% drop in group operating profit to £138.3m with …

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World Cup 2014 Feature – Dan Fitch – ‘Gaining Reader Trust Through Content’

The battle for the World Cup in Brazil promises to be intense, with no clear favourite having yet emerged as we ready ourselves for the tournament this summer. There promises to be a similarly tight battle for World Cup supremacy off the pitch, as the planet’s biggest iGaming companies jostle for position in the search rankings. Over the past few …

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BetConstruct given keys to Goldenpalace.be

Sports betting and gaming solutions providers BetConstruct have signed an exclusive contract with Goldenpalace.be to provide them with a cutting-edge sportsbook platform and services. BetConstruct’s comprehensive, advanced online and mobile sportsbook platform covers more than 14,000 live matches and more than 50 sports per month. It comes complete with a state-of-the-art backend, affiliate and agent systems, content, marketing and risk …

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FDJ + Facebook Partner in new French Connection

French state gaming operators Française des Jeux (FDJ) have announced a digital/social partnership with Facebook France according to Igamingbusiness.com. The social campaigns will target placement for FDJ products in the coming months of 2014, with special focus on major calendar dates and sporting events such as the 2014 World Cup in Brazil. The aim of the partnership will be to extend …

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SBC Interview Robbie Lyle ArsenalFan.TV – YouTube Star

Looking ahead to the upcoming Football World Cup in Brazil, team SBC interview’s ArsenalFan.TV’s, Director and Founder Robbie Lyle. Robbie sheds insight into why he set up  his popular Youtube channel and website – ArsenalFan.TV, and how his young business has gained popularity through using social media channels. Robbie is a Surveyor by profession with experience of working in the …

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First TV campaign for McBookie.com

Scottish bookmakers McBookie.com have embarked on a major TV campaign for the first time. The firm will be focusing on Scottish Television and has secured spots during STV’s coverage of the Champions and Europa League. The advert looks to prove that the firm understand Scottish punters more than other bookmakers, by having a sly dig at England’s chances of winning …

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EuroTierce gears up for the World Cup

EuroTierce, the Belgian subsidiary of PMU Group, who operate the horse racing website www.eurotierce.be, have decided to expand their offer to sports betting through SportNCo solutions. This new offer is targeted to be launched before the next FIFA World Cup in June 2014. The turnkey solution delivered to EuroTierce will include the betting software, the back office solutions, the betting …

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Sporting Solutions extend football coverage

Sporting Solutions has significantly extended the football coverage it offers its partners, giving the B2B software and data services division of the Sporting Index Group an unrivaled depth and breadth of markets. The award-winning supplier is now providing pre-event and in-play pricing on over 4,000 football matches each month during 2014, as well as offering an extended range of player markets. Ronnie Whelan, Business Development …

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Income Access Traffic Optimisation (TO) Gaming Ad-Server

Allan Petrilli, Senior Affiliate Manager, Income Access, gives an exclusive insight into the benefits that its new sophisticated software will offer the gaming industry, particularly with this summer’s football World Cup Recent research suggests that 90% of the data in the world today has been created in the last two years. Our increasingly 24/7, tech-dependent lives generate and consume more …

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