World Cup 2018

The Russian World Cup kicked off in style yesterday evening, with the hosts taking apart an amateur looking Saudi Arabia side, in front of a jubilant Moscow crowd. To mark the commencing of football’s showpiece event, this edition of On The Ball aims to give a greater insight into some international stories, analysing the 2026 World Cup, as well as …

Malta-licensed 21Bet has successfully migrated to Digitain’s fully managed sportsbook solution. Under the agreement, Digitain provided its API technology for 21Bet’s online operations including a new improved version of their sportsbook, with features that include cash out, edit my bet, and express bonus and the latest promotional tools for player marketing acquisition and retention. 21Bet is operated by Aureate Gaming Solutions Ltd …

With the World Cup finally upon us, many will have a flutter at some point during the tournament. But are people more inclined to follow their head or their heart when it comes to choosing a team to back? Optimove, the relationship marketing platform that studies customer behaviour to help brands, has analysed the bets placed by 700 million people …

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Read on to hear Sportdec CEO Bruce Bale discuss a nearly moment for England, a duo of 1994 kit highlights and what …

The much anticipated Russian World Cup kicks off imminently, opening the floodgates to a plethora of group stage football. The Luzhniki Stadium in Moscow will host what’s sure to be a spectacular opening ceremony, raising the curtain to a feast of football, as 32 nations battle for a place in the coveted knockout stages of football’s showpiece event. The tournament kicks off …

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is pulling into the car park for this summer’s FIFA World Cup in Russia. Ahead of the first game of football’s showpiece event, BetRegal Head of Marketing Aly Lalani addresses his nervousness ahead of the company’s most significant sporting event to date, the importance …

As part of its campaign for the 2018 Russian World Cup, Paddy Power has revealed that for every Russia goal at the tournament it will donate £10,000 to causes dedicated to making football more LGBT+ inclusive. Working with Attitude magazine‘s Foundation, the operator has detailed that its funding will help numerous elements of the LGBT community by challenging LGBT+ prejudice …

Igaming operator Mr Green has teamed up with Netent Live to launch a new sports betting feature just in time for the World Cup. The innovative Quickbet widget has been released on the ‘Live Beyond Live Sports Roulette’ table. The feature is built with a mobile first approach but is also available across devices, making it possible for players to …

Virtual sports developer Golden Race has launched its new football product ahead of the World Cup, with upgraded visuals and an enhanced betting experience designed to make it “feel more real for punters”. Mirroring the format of its Russian hosted counterpart, the new offering is to see 32 nations split into eight groups, with knockout rounds and a final following. …

10Bet’s Create Your Bet and Pulse Bet features are creating greater synergy between pre-event and in-play betting, explains Oshri Kostiner, chief marketing officer at the fast-growing UK and international operator. With 64 games in just 31 days, up to four matches a day and unrivalled media focus, the World Cup is unequivocally the biggest betting event on the planet, and …