World Cup 2018

“Wager Wednesday” – Three Lions send UK into betting frenzy

InCrowd

Payment processing firm Worldpay is predicting a “Wager Wednesday” ahead of England’s semi-final clash with Croatia, with the Three Lions’ winning streak sending the UK into a betting frenzy. Gareth Southgate’s boys are on the cusp of glory moving into the match, and Worldpay’s analysis of consumer spending suggests that wagering will far surpass that seen in previous rounds. A …

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The World Cup’s Finest with Vermantia’s Peter Woodfine

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Peter Woodfine, Business Development Director at Vermantia, is the latest to join the growing ranks of The World Cup’s Finest alumni, as …

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Playtech BGT Sports revels in record-breaking World Cup

Playtech BGT Sports (PBS) has a announced a record breaking World Cup, with its self service betting terminals (SSBTs) continuing to drive growth and increase revenues across the retail space. Introducing a variety of new products and features, including enhanced goals scorer options and cash-out tool and a more streamlined in-play user experience, a greater share of overall in-shop turnover …

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Merkur Gaming swept up by World Cup fever at Peru Gaming Show

Gaming and slot machine brand Merkur Gaming enjoyed a successful week at the Peru Gaming Show, where all things World Cup took priority. Held in the Peruvian capital of Lima, the 16th edition of the event coincided with Peru’s first involvement in a FIFA World Cup since 1982, resulting in a real party atmosphere throughout the city. Merkur played its …

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The World Cup’s Finest with Sirplay CEO Bart Esposito

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. As we enter the final World Cup week of the summer, Bart Esposito, Sirplay CEO, takes to The World Cup’s Finest hot …

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Playtech and Ladbrokes Coral team-up for built-in bet slip

Playtech and Ladbrokes Coral have enhanced their burgeoning relationship, with its new built-in bet slip the “first ever sports solution directly integrated into live casino”. The omni-channel firms new offering will allow customers to follow live odds and action without leaving tables, and will feature roulette operated by sports trained dealers – who are to also provide match commentary for …

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The World Cup’s Finest with Enteractive’s Daniel Larsson

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Are you a fan of the USA World Cup held in 1994? Have a penchant for Swedish football? Or perhaps you just …

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InCrowd’s John O’Connor: Delivering betting-based engagement for fans and sports brands

InCrowd

Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia.   The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …

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SBC’s on the Ball – Ronaldo’s Italian job

As both the World Cup and the transfer window simultaneously reach fever pitch, there’s been a plethora of business news from the world of football. This edition looks at the potential transfer of football’s biggest star and the astonishing viewing figures that are being drawn by the World Cup. Ronaldo’s remarkable move In a transfer that would send shockwaves throughout …

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The World Cup’s Finest with GiG’s Director of Sports Endre Nesset

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today’s entry from Endre Nesset, Director of Sports at Gaming Innovation Group, delves into the history of numerous World Cup’s of yesteryear, …

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