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Allardyce severs ties with My Club Betting

SBC News Allardyce severs ties with My Club Betting

It has been revealed that England Manager Sam Allardyce is no longer working as an ambassador for My Club Betting.  The FA had been examining the relationship between Hodgson’s replacement and the betting company but it was news regarding the company’s CEO’s past that was the trigger for this decision. An investigation by The Sun found that Neil Riches, Chief Executive …

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Southampton joins the Official DFS partner trend via Premier Punt

SBC News Southampton joins the Official DFS partner trend via Premier Punt

Southampton FC is delighted to announce that Premier Punt has become the club’s Official Fantasy Sports Betting Partner. The Edinburgh based social gaming and betting company has signed a multi-year deal deal with the Saints ahead of the 2016/17 campaign.  Founded in 2013, Premier Punt specialises in ‘No Commitment’ fantasy football betting, meaning users can play weekly, daily or on …

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12Bet signs deal with Leicester City FC

SBC News 12Bet signs deal with Leicester City FC

Leicester City FC has announced global sport betting operator 12BET as an Official Betting Partner for the 2016/17 season. Formed in 2007, the sports betting and casino brand specialises in-play football betting and this is far from its first top tier sponsorship in the sport having agreed deals with Sevilla, Swansea and Newcastle United in the past. Leicester City Heads of Partnerships Harj …

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Take5Live data shows punters anticipate late goal rush

SBC News Take5Live data shows punters anticipate late goal rush

As we start the new Premier League season, bookmakers are clamouring for insight into customer behaviour that will help them hone their product to suit the end-user’s desires and make them a more attractive proposition. SpiffX, the listed betting exchange with a difference, has released player data from this summer’s Euro Championships for players of its innovative Take5Live product and …

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WantMyBet becomes the first startup to give away equity via social media

SBC News WantMyBet becomes the first startup to give away equity via social media

WantMyBet is a social network for football betting, that enables people to find, share and bet on football predictions. It has recently launched a crowdfund campaign with Seedrs. To promote the fundraise they have launched an exclusive competition on LinkedIn where they are giving away shares in the company to one lucky user. There is 1% of the company, valued at £1.74m, up for …

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Social Betting gets a shake up with EveryFan

SBC News Social Betting gets a shake up with EveryFan

A new social betting app has hit the market in the form of EveryFan.  The app, currently exclusively for iOS, allows EveryFan players to do battle with their mates via a points system, choosing different bets both in-play and pre-match, in a bid to gain prizes and bragging rights. Leon Walters, Chief Executive Officer at EveryFan, said: “A first scorer bet can …

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Sisal Matchpoint becomes official betting partner for AS Roma

SBC News Sisal Matchpoint becomes official betting partner for AS Roma

AS Roma has signed a sponsorship agreement with Sisal Matchpoint ahead of the 2016/17 season. The company will become the official betting partner of the Rome-based club for a single season, with the option to renew the deal for further years. Sisal will receive significant exposure around the club’s Stadio Olympico and create a number of digital activations for the club’s …

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TLCBET expands UK profile with BORO betting partnership

SBC News TLCBET expands UK profile with BORO betting partnership

Asian-focused online betting operator TLCBET has been announced as official betting partner of Middlesbrough FC for Premier League season 2016/17. TLCBET marketing confirmed its ‘Boro’ betting partnership ahead of this weekend’s start of the English Premier League, as newly promoted Middlesbrough take on Stoke City. The betting partnership will see TLCBET promoted throughout Middlesbrough’s Riverside Stadium (capacity – 34,000), and …

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UK Bookmakers taking no chances on Premier League 2016/17 long-odds

SBC News UK Bookmakers taking no chances on Premier League 2016/17 long-odds

Having been stung by Leicester City’s fairytale Premier League 2015/16 championship win, UK bookmakers appear to have put an end to their long-odds offerings, as they gear up for a new season of English football. Ladbrokes a major victim of The Foxes’ title victory, reported that they had suffered a £3 million hit as football punters cashed-in on starter odds …

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